The Only Bean turned months of stalled TikTok efforts into a breakthrough moment that reshaped their entire growth strategy.

Head of Digital and Partner Jason Ko explains how TikTok’s creator ecosystem, sampling tools, and early paid opportunities helped the company scale fast. Ko led their shift from manual creator management to a system built on TikTok-native tools and automation, resulting in more than 10,000 affiliate videos and early paid campaigns delivering 10x returns. His approach highlights how TikTok became the most efficient channel for reaching new customers, testing new products, and building viral demand.

What You’ll Learn in This Episode:

• Why TikTok’s built-in virality and creator storytelling made it the most cost-efficient channel for The Only Bean

• How the brand scaled to 10,000+ affiliate videos using TikTok’s sampling program

• The early paid strategy that delivered 10x return on ad spend

• Why TikTok is now central to their product launches, flavor drops, and future innovations

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

World Food Program USA is reshaping its donor acquisition strategy by using TikTok to reach younger generations that historically were not part of its supporter base. As the organization works toward its goal of raising $500 million annually by 2030, TikTok has emerged as a major growth lever, delivering more than 10,000 new donors in just two years. Their most pivotal moment came in early 2024, when content drove new donor acquisition at costs dramatically lower than any other channel.

Senior Manager of Digital Advertising Steve Hassey shares how his team dropped cost per acquisition to under $20 during peak periods, compared to the $90 average they typically see on other platforms. By pairing TikTok-native creative (including UGC and TikTok Creative Challenge) with test-and-learn audience strategies and long-term donor cultivation tactics, WFP ensures younger Gen Z and Millennial donors convert and begin long-term relationships with the organization.

What You’ll Learn in This Episode:

• How TikTok helped World Food Program USA expand beyond a 50–70-year-old donor base and reach Gen Z and Millennials

• The significance of achieving sub-$20 acquisition costs

• How UGC and TikTok Creative Challenge accelerated content creation that felt authentic and mission-aligned

• The strategic retargeting and cultivation system used to convert first-time donors into long-term supporters

• How TikTok contributed to adding 10,000+ new donors in two years, supporting WFP USA’s path toward its $500M annual fundraising goal

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Outlandish has turned TikTok Shop into a reliable growth engine for their clients, including launching a completely new brand that reached $1.5 million in monthly GMV and 100 million organic views by month three. In this episode, Founder & CEO William August breaks down the systems behind that scale and how his team uses livestreaming, affiliates, and creator-led content to build momentum quickly on the platform.

William explains how Outlandish evaluates every brand through the lens of content performance, identifies the right playbook for their category, and executes with precision across LIVE, affiliates, ads, and creator-powered storytelling. With 3,000 hours of livestreaming per month and nearly 100 clients across multiple markets, William and his team have built a system that consistently drives viral discovery, GMV growth, and cross-channel lift for brands navigating TikTok Shop.

What You'll Learn in This Episode:

• How Outlandish helped a new brand reach $1.5M monthly GMV and 100M organic views just three months into TikTok Shop

• The exact role livestreaming, affiliates, and creator partnerships play in scaling category-specific TikTok Shop strategies

• Why choosing the right content format first is the most important driver of TikTok Shop performance

• How Outlandish structures playbooks that sequence LIVEs, affiliates, and ads based on each brand’s product, pain point, and social proof needs

• How mega creator LIVEs create massive spikes in GMV and spillover sales across other channels

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Skinn Cosmetics is a 23 year old global skincare brand that accelerated its next phase of growth by making TikTok Shop a core sales channel. In less than one year on the platform, TikTok Shop became one of Skinn’s top revenue drivers and helped double the brand’s direct to consumer business while driving consistent month over month growth.

In this episode, Founder and CEO Dmitri James and Chief Marketing Officer Mina Randolph share how Skinn translated decades of live selling experience into a TikTok first strategy built around long form live, hero product merchandising, and close affiliate relationships. They explain how real time customer feedback and TikTok performance data now inform product development, inventory planning, team structure, and go to market decisions across the business.What You’ll Learn in This Episode

What You’ll Learn in This Episode:

• How Skinn achieved approximately 100 percent growth in its direct to consumer business after launching TikTok Shop
• Why TikTok Shop quickly became a top revenue channel for an established global skincare brand
• The live selling approach behind Skinn’s first 11 hour Mega Live and how it validated TikTok as a scalable channel
• How hero products and affiliate seeding drive consistent GMV on TikTok Shop
• The operational changes Skinn made to support viral demand and TikTok first launches
• How TikTok Shop performance created lift across Skinn’s owned ecommerce site and other marketplaces

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Jason Dodo, CEO of Dodo Chocolates and FHI Heat, breaks down how a great product plus creator distribution turned TikTok Shop into a growth engine that drives both direct sales and cross-channel lift. He shares the early Underbrush story, including how the first viral customer video unlocked momentum after tough early Live sessions, and why TikTok’s “testimonial at scale” is the modern version of what infomercials used to do.

You will hear the practical playbook Jason uses across brands: seed creators aggressively, watch for signal, then lean in with paid to extend winners. He explains how Live becomes the fastest way to educate and launch when affiliates have not picked up a product yet, why campaigns work best when paired with new product drops and tentpole moments, and how GMV Max helps automate creative selection once you have volume. He also shares performance benchmarks, including 2x to 3x ROAS on paid for mature products and 10x ROAS on Dodo Chocolates when strong organic demand supports amplification.

What You’ll Learn in This Episode:

• How creator driven social proof turned early momentum into scale

• Why Live is a consistent lever for launches, education, and real-time customer feedback

• How to use paid to amplify winning organic creatives and extend their lifespan

• When to use TikTok Shop campaigns, especially for tentpole events and new product launches

• How TikTok exposure drives cross-channel lift, including ecommerce and retail expansion

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TikTok has become a powerful engine for wine discovery, and Riboli Family Wines has transformed the platform into a full-funnel growth channel that delivers measurable performance. With TikTok driving over 100% lift in purchase intent and 90% lift in conversion rates, the team has proven that wine brands can move far beyond awareness and generate real demand among the next generation of buyers.

Senior Digital Media Manager Britni Meaglia and Digital Media Strategist Jorge Peralta break down how they built this results-driven TikTok ecosystem across Stella Rosa and the broader Riboli portfolio. Through Smart Plus optimization, creator amplification, and a creative strategy designed to stay in step with culture, Britni and Jorge have aligned organic, paid, and influencer content to spark discovery, inspire in-store demand, and expand reach across Gen Z and millennial audiences.

What You’ll Learn in This Episode:

• How Riboli Family Wines uses Smart Plus to drive over 100% lift in purchase intent and 90% lift in conversion rates on TikTok

• Why TikTok is now a full-funnel performance engine for recruiting the next generation of wine drinkers

• How creator-led content inspired shoppers to bring TikTok videos into retail stores, driving in-store placement and endcaps

• The strategy behind balancing broad awareness campaigns with lower-funnel conversion objectives for Stella Rosa

• Why creative agility is central to the brand’s growth on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as auto parts & accessories, can dominate on TikTok through smart creator seeding and data-driven campaigns.

They break down how Rhino USA scaled from initial skepticism to a platform-defining success. By combining mass creator seeding, GMV Max campaigns, and Super Brand Day activations, the team sold three months of inventory in seven days and built an omnichannel halo effect that boosted both e-commerce and retail sales. Together, their playbook highlights how TikTok Shop can turn everyday products into bestsellers.

What You'll Learn in This Episode:

• How Rhino USA sold 3 months of inventory in just 7 days after launching on TikTok Shop

• The campaign strategy that drove 80% of GMV through creator affiliates

• How GMV Max and Super Brand Day activations led to a 300% lift in daily sales across other channels

• Why partnering closely with TikTok unlocked faster growth and reduced risk during major sale events

• How TikTok content drives real halo effects across both e-commerce and retail

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.

Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800 tagged videos every day from a network of 3,500 active partners. This always-on system keeps BoomBoom at the center of TikTok conversations and drives consistent brand awareness across platforms. Some creators now earn tens of thousands per month, while BoomBoom’s retail partners continue to benefit from the powerful halo effect of its TikTok presence.

What You'll Learn in This Episode:

• How BoomBoom achieved 4x annual growth and scaled from $250K to $4M+ in revenue through TikTok Shop

• The mass sampling strategy that built a 3,500-creator network and generated 800+ daily videos featuring BoomBoom

• How to use GMV Max to amplify top-performing creator content across TikTok Ads

• Why TikTok campaigns drive measurable lift across Amazon and retail sales beyond the platform itself

• The tactics BoomBoom uses to balance organic creator activity with paid optimization for blended ROAS growth

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.