Josh Peterson built a working app in Claude in a day without writing a line of code, and he already has clients who could use it. So he asks Gary Boyle the question every MSP owner is starting to ask: why not build tools like this for clients and charge for them?

Gary's answer starts with a map of the AI journey and the stage he calls the danger zone, where a build is exciting, easy to make and hard to support. Together they work out what an MSP has to settle before it sells software nobody on the team fully understands, and the decision every MSP now faces.

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What We Cover in This Episode

- Build a working app in Claude without writing code, and see why that changes the MSP's role - Recognize the parallel between selling websites in 1998 and selling AI tools today - Place a business on the AI journey, from patient zero to level three - Spot the danger zone, where a build is easy to make and hard to support - Plan for the day the tech who built it is out and nothing is documented - Set a goal before you build, the same way you would plan a business - See why the first change request is where an unsupported app fails - Decide whether your MSP becomes an AI software company or keeps reselling Copilot

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SEO Keywords

- MSP AI strategy - sell AI apps to clients - build apps with Claude - AI software development - AI automation for MSPs - AI danger zone - proof of concept - Microsoft Copilot - managed service providers - BMK Vision Podcast

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Credits

Host: Josh Peterson Co-Host: Gary Boyle Producer: Bering McKinley Episode: MSP AI Apps - Should You Sell What You Built in Claude?