#13 - Ben Young: The Frank Green Founder Making Plastic Pallet Wrap Extinct
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#13 - Ben Young: The Frank Green Founder Making Plastic Pallet Wrap Extinct
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Ben Young built Frank Green into a household name, selling as many water bottles in Australia as there are Australians.
Now he's taking on a problem the entire logistics industry has ignored: single use plastic pallet wrap.
In this episode, Ben shares the Frank Green origin story, the hard lessons of scaling a physical product globally, and the Christmas peak that cost the business over a million dollars in customer refunds.
Then we get into his latest venture, NoWrap, his reusable replacement for pallet wrap that's faster, cheaper, safer and manufactured in Australia.
We cover:
- Why 1% coffee cup reuse became a national habit, and what that teaches about changing behaviour
- 50,000 hours a year on product development and 17 iterations of a single lid
- Australia's 100 million tonnes of plastic pallet wrap, 95% of which ends up in landfill
- The real cost of wrapping a pallet (it's not a couple of cents)
- NoWrap's sub 12 month payback, rental model, and built in ESG reporting
- Scope 3 climate disclosure rules and what's coming for logistics businesses
- Bringing manufacturing back to Australia, robotics, and where NoWrap goes next
Whether you run a warehouse, lead a logistics business or just want a masterclass in product obsession, this one's worth your time.
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