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15 Minutes To Impact

15 Minutes To Impact

Written by: Melanie Marcotte
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 Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.© 2026 15 Minutes To Impact Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 25: Making Organic Social Strategic

    Episode 25: Making Organic Social Strategic
    Feb 24 2026

    By learning from Caroline Cohn’s approach to organic social media, associations can repurpose smarter, make their unique voice shine in an AI-driven world, and transform their social platforms into a powerful community engine.
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    17 mins
  • Episode 24: Give Your Value Prop A Glow-Up With AI

    Episode 24: Give Your Value Prop A Glow-Up With AI
    Dec 5 2025

    By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.
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    15 mins
  • Episode 23: Profiles, Personas, and the Power of Insight

    Episode 23: Profiles, Personas, and the Power of Insight
    Oct 28 2025
    16 mins
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