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15 Minutes To Impact

15 Minutes To Impact

Written by: John Sample
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 Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.© 2025 15 Minutes To Impact Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 24: Give Your Value Prop A Glow-Up With AI

    Episode 24: Give Your Value Prop A Glow-Up With AI
    Dec 5 2025
    By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.
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    15 mins
  • Episode 23: Profiles, Personas, and the Power of Insight

    Episode 23: Profiles, Personas, and the Power of Insight
    Oct 28 2025
    16 mins
  • Episode 22: Wait, Telemarketing Still Works?

    Episode 22: Wait, Telemarketing Still Works?
    Oct 7 2025
    18 mins
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