Episodes

  • Episode 24: Give Your Value Prop A Glow-Up With AI

    Episode 24: Give Your Value Prop A Glow-Up With AI
    Dec 5 2025
    By pairing human insight with AI smarts, this episode reveals how association pros can define stronger value propositions and improve messaging. Featuring Roberta Rosenberg with hosts Melanie Marcotte and Jenna Tonsor.
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    15 mins
  • Episode 23: Profiles, Personas, and the Power of Insight

    Episode 23: Profiles, Personas, and the Power of Insight
    Oct 28 2025
    16 mins
  • Episode 22: Wait, Telemarketing Still Works?

    Episode 22: Wait, Telemarketing Still Works?
    Oct 7 2025
    18 mins
  • Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report

    Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report
    Aug 15 2025
    20 mins
  • Episode 20: Email Testing - The Reboot Episode

    Episode 20: Email Testing - The Reboot Episode
    Jun 3 2025
    25 mins
  • Episode 19: Protips 2024

    Episode 19: Protips 2024
    Mar 5 2024
    14 mins
  • Episode 18: Increase First-Year Member Engagement

    Episode 18: Increase First-Year Member Engagement
    Jan 23 2024
    7 mins
  • Episode 17: Connected TV - The Tactic to Test in 2024

    Episode 17: Connected TV - The Tactic to Test in 2024
    Dec 5 2023
    18 mins