More than 2.4 billion people around the globe live with a health condition that would benefit from rehabilitation, and more than 1 billion are living with a mental health condition. But how do they find the right therapist among the roughly 2.8 million OTs and PTs out there, not to mention SLPs and mental health professionals?

The answer is pretty obvious: marketing.

But in our busy clinical lives, we tend to overlook the importance of this business activity. And we certainly don't spend enough time thinking about how it could drive better outcomes. We know that therapeutic alliance is one of the main drivers of therapy outcomes. Yet we rarely think of marketing as the first step in helping a patient find the therapist who is right for them.

Luckily, there's some fascinating research out there to help us think about this overlooked therapy activity.

And I'm excited to welcome to the podcast Erica Stevens, MOTR/L, CLT, CHC, CYT, owner of Thrive OT. Erica built her practice from square one, selling a niche of therapy that really made her get clear about who it's for and what the benefits are.

Financial Disclosure: OT Potential is a Jane App affiliate and receives a commission when listeners purchase Jane App with our Jane App promo code: Potential. Jane App comes up in this course because our speaker uses it to run her practice. Jane App had no role in the content of this course. This relationship is also disclosed in the episode.

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