In this episode, Jessica Porter and Hayley Porter, financial planners at BPG Wealth Management, speak to 401(k) Specialist about the 401(k) Girls, a financial education platform aiming to make financial wellness accessible and exciting for professionals and their clients.

Jessica and Hayley, who were featured in 401(k) Specialist’s Profiles in Participant Outcomes in 2025, started the 401k Girls in January last year after noticing a need to make retirement and financial planning more approachable to clients online.

The duo—who are not sisters—use social media outlets like LinkedIn and Instagram to provide quick tips and insights on financial savings. There’s #FactorFictionFriday, where the 401k Girls will poll scrollers on common financial misconceptions at the end of the week, or “Porter’s Pennies,” where the two offer simple tips that can strengthen planning.

Jessica and Hayley also speak more about engaging younger workers in financial planning, and what the financial services industry has left to learn about meeting women clients where they’re at.

Advisor Insights

• Winning the Finalist Presentation: How offering a "Hope-based" engagement model like GigMatch differentiates you from advisors stuck in "Fear-based" messaging
• Reducing Financial Stress for Sponsors: Leveraging the $5/month subscription model as a low-cost, high-impact benefit recommendation for advisors.
• The "Lifetime Income" Complement: How to use the gig economy to supplement Social Security and 401(k) distributions when the math doesn't quite add up.
• Strategic Partnerships: Insights into the Tom Kmak (Fiduciary Decisions) algorithm and how institutional-grade data is powering these participant matches.

In this episode, industry innovator George Fraser introduces GigMatch, a B2B subscription-based platform that 401(k) advisors can offer to plan sponsors to help participants close the retirement savings gap. By replacing 'fear-based' retirement messaging with 'hope-based' supplemental income matching, advisors can differentiate their practice, reduce financial stress, and provide a tangible roadmap for the 90% of participants who have not saved enough to retire comfortably.

George Fraser, who was named 401(k) Specialist’s first-ever “Top Advisor by Participant Outcomes” in 2017, is starting a new career chapter with the introduction of GigMatch, an innovative app designed to be a game-changer for the vast majority of Americans who deal with financial stress on a daily basis.

GigMatch, making its official debut May 1, is being unveiled on the exhibit hall floor at the NAPA 401(k) Summit in Tampa. On the podcast, Fraser explains how GigMatch, developed with his partner Tom Kmak, will provide hope to people who think they haven’t saved for retirement through individually tailored opportunities to enhance income and lifestyle—both today and in retirement.

There’s a lot of increased attention about adding private markets investments to 401(k) plans in the wake of President Trump’s 2025 Executive Order on alternatives, and participants are starting to take notice.

Invesco’s recent DC Participant Pulse Survey had some very interesting findings about participant perceptions of private markets, which we explore in this episode with Greg Jenkins, Managing Director, DC Solutions at Invesco. Greg shares insights about participant familiarity with private markets, which types are most interested, and even which words and phrases resonate best with participants.

Check out the research at this link: 2026 DC Pulse Survey: Exploring participant views on AI and private markets