Send Gina a text

You finally invested in a professionally written, strategic sales page.

You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer.

Suddenly, the feedback rolls in:

“It’s too long.”
“Too emotional.”
“Not sure who this is for.”

And just like that—you’re second-guessing everything.

In the Season 2 finale of 7-Figure Copy, I’m here to tell you: Your sales page isn’t too long. It’s doing exactly what it needs to do.

In this episode, we’re breaking down why long-form copy is strategic, not excessive—and why your sales page should speak to your potential clients, not your peers.

In this episode, you’ll learn:

• Why long sales pages are designed that way on purpose
  
  
• The real reason your web designer says it’s “too much” (and why they’re probably wrong)
  
  
• How asking for too many opinions can quietly weaken your message
  
  
• Why your sales page should be written for buyers—not business friends
  
  
• What your audience actually needs to see, feel, and understand before they say YES

If you’ve ever worried your sales page is too long, this episode will help you reframe that belief and walk into your next launch with copy that feels aligned, strategic, and designed to convert.

Listen now—and close out Season 2 with clarity and confidence.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer

You’ve got a great program, a strong offer, and a decent sales page… but something’s still not clicking.

Before you blame the copy, ask yourself this:

Are you actually using the words your customers and clients are saying?

In this episode of 7-Figure Copy, I’m joined by course strategist Shannon Boyer for a behind-the-scenes conversation about how to build a sales page that writes itself—because your program delivers results people can’t stop talking about.

We dive into how feedback and well-crafted testimonials can completely transform your messaging, your confidence, and your conversions.

In this episode, we talk about:

• The connection between course design and sales copy that most business owners miss
  
  
• Why your best testimonials start before the sales page is even written
  
  
• How to ask better questions so your testimonials go beyond “She’s amazing!”
  
  
• What to do with tough or surprising feedback—and how to turn it into messaging gold
  
  
• The role of transparency, real results, and ethical persuasion in selling your offer

If your program is good—but your sales page isn’t converting—this episode shows you how to close the gap with stories and feedback you already have.

Tune in now and learn how to turn what your customers and clients say into copy that sells.

Learn more about our guest expert, Shannon Boyer, here, and listen to Shanon's podcast, The Art of Online Course Creation, today!

If you’re tired of DIYing your way through course creation and want to finally build something you're proud to sell, check out Shannon's membership at The Build Lab.

Shannon's giving you her free resource: The 7 Things All Courses Must Have to Max Student Referrals

>>> Want to see examples of offers that convert—and the copy that sells them?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:
  • What Outdated Copy Sounds Like—And What to Say Instead
  • The 4 Sales Page Elements You Can’t Afford to Get Wrong
  • From Good to Irresistible: What Makes Premium Clients Say YES
  
  
  
• Downloadable episode notes and takeaways
  
  
  
• New bonus resources added weekly throughout Season 2

It’s a one-time investment to unlock the vault—and the clarity that comes with it.

🔐 The YES Vault – Unlock It Here

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for.

In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to shady tactics and rushed timelines, I’ll help you vet your next partner with clarity and confidence, so your messaging actually sounds like you and converts like it should.

Whether you're preparing to outsource your copy or wondering if the last person you worked with missed the mark, this episode is packed with insights to help you make the right choice next time.

In this episode, you’ll learn:

• The one research step too many copywriters skip (and why that’s a big red flag)
• Why client interviews are the most overlooked but powerful tool in ethical copywriting
• What a “pretty portfolio” can hide—and how to spot recycled messaging
• How to tell if someone’s selling strategy—or just words
• The difference between persuasive sales copy and manipulative tactics (and why it matters)

If you’ve ever been burned by a bad hire, or if you’re ready to find a copywriter who actually gets your voice and your vision, this is your guide to hiring with confidence and clarity.

Listen now and protect your next project from costly messaging mistakes.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.