Send Gina a text

You finally invested in a professionally written, strategic sales page.

You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer.

Suddenly, the feedback rolls in:

“It’s too long.”
“Too emotional.”
“Not sure who this is for.”

And just like that—you’re second-guessing everything.

In the Season 2 finale of 7-Figure Copy, I’m here to tell you: Your sales page isn’t too long. It’s doing exactly what it needs to do.

In this episode, we’re breaking down why long-form copy is strategic, not excessive—and why your sales page should speak to your potential clients, not your peers.

In this episode, you’ll learn:

• Why long sales pages are designed that way on purpose
  
  
• The real reason your web designer says it’s “too much” (and why they’re probably wrong)
  
  
• How asking for too many opinions can quietly weaken your message
  
  
• Why your sales page should be written for buyers—not business friends
  
  
• What your audience actually needs to see, feel, and understand before they say YES

If you’ve ever worried your sales page is too long, this episode will help you reframe that belief and walk into your next launch with copy that feels aligned, strategic, and designed to convert.

Listen now—and close out Season 2 with clarity and confidence.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer

You’ve got a great program, a strong offer, and a decent sales page… but something’s still not clicking.

Before you blame the copy, ask yourself this:

Are you actually using the words your customers and clients are saying?

In this episode of 7-Figure Copy, I’m joined by course strategist Shannon Boyer for a behind-the-scenes conversation about how to build a sales page that writes itself—because your program delivers results people can’t stop talking about.

We dive into how feedback and well-crafted testimonials can completely transform your messaging, your confidence, and your conversions.

In this episode, we talk about:

• The connection between course design and sales copy that most business owners miss
  
  
• Why your best testimonials start before the sales page is even written
  
  
• How to ask better questions so your testimonials go beyond “She’s amazing!”
  
  
• What to do with tough or surprising feedback—and how to turn it into messaging gold
  
  
• The role of transparency, real results, and ethical persuasion in selling your offer

If your program is good—but your sales page isn’t converting—this episode shows you how to close the gap with stories and feedback you already have.

Tune in now and learn how to turn what your customers and clients say into copy that sells.

Learn more about our guest expert, Shannon Boyer, here, and listen to Shanon's podcast, The Art of Online Course Creation, today!

If you’re tired of DIYing your way through course creation and want to finally build something you're proud to sell, check out Shannon's membership at The Build Lab.

Shannon's giving you her free resource: The 7 Things All Courses Must Have to Max Student Referrals

>>> Want to see examples of offers that convert—and the copy that sells them?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:
  • What Outdated Copy Sounds Like—And What to Say Instead
  • The 4 Sales Page Elements You Can’t Afford to Get Wrong
  • From Good to Irresistible: What Makes Premium Clients Say YES
  
  
  
• Downloadable episode notes and takeaways
  
  
  
• New bonus resources added weekly throughout Season 2

It’s a one-time investment to unlock the vault—and the clarity that comes with it.

🔐 The YES Vault – Unlock It Here

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for.

In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to shady tactics and rushed timelines, I’ll help you vet your next partner with clarity and confidence, so your messaging actually sounds like you and converts like it should.

Whether you're preparing to outsource your copy or wondering if the last person you worked with missed the mark, this episode is packed with insights to help you make the right choice next time.

In this episode, you’ll learn:

• The one research step too many copywriters skip (and why that’s a big red flag)
• Why client interviews are the most overlooked but powerful tool in ethical copywriting
• What a “pretty portfolio” can hide—and how to spot recycled messaging
• How to tell if someone’s selling strategy—or just words
• The difference between persuasive sales copy and manipulative tactics (and why it matters)

If you’ve ever been burned by a bad hire, or if you’re ready to find a copywriter who actually gets your voice and your vision, this is your guide to hiring with confidence and clarity.

Listen now and protect your next project from costly messaging mistakes.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

Hiring a copywriter can feel like a dream or a disaster.

Because while the right words can grow your business, the wrong writer can leave you with messaging that sounds nothing like you… and copy that doesn’t convert.

In this episode of 7-Figure Copy, I’m pulling back the curtain on what to look for when you’re ready to hire a conversion copywriter, and how to make sure they’re not just a good writer, but the right partner for you.

Whether you’re prepping for a launch, reworking your sales page, or just tired of DIY-ing your messaging, this episode will help you vet potential conversion copywriters with clarity and confidence.

Tune in to learn:

• 6 essential questions to ask before you hire a copywriter for your sales page, website, or launch
  
  
• Why copy that sounds like your copywriter (instead of like you) is a major red flag
  
  
• What a real research process should include—and why interviews matter!
  
  
• How to spot the difference between “pretty words” and strategic messaging that sells
  
  
• What to expect from a professional revision process (and what’s a no-go)

If you’ve outgrown your old messaging and you’re ready for expert support, this episode will help you find a conversion copywriter who can actually bring your voice and vision to life.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience.

But her existing sales page didn’t reflect the caliber of her coaching or the transformational results her program delivers.

In this candid client conversation, Kelly shares what changed after we rewrote her sales copy—and how that single sales page has now supported four 5-figure launches (and counting).

If you’ve ever wondered whether investing in done-for-you copy is really worth it, this episode pulls back the curtain on what’s possible when your messaging finally matches the quality of your offer.

In this episode, we talk about:

• The disconnect between a high-impact offer and underperforming copy
  
  
• Why Kelly knew she couldn’t keep sending people to a patched-together sales page that made her cringe and didn't match the quality of her group program
  
  
• The relief of having a repeatable asset that sells without starting from scratch each launch
  
  
• How Kelly uses her expertise—and Instagram Stories—to consistently build connection and trust with her audience
  
  

If your offer is strong but your sales page feels flat—or if you're tired of reinventing the wheel every time you launch—this episode will show you what’s possible when your copy easily sells your offer for you.

Learn more about our guest expert, Kelly Leardon here, and learn more about Kelly's group program for woman small business owners called The Success Squad.

>>> Want to see examples of offers that convert—and the copy that sells them?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:
  • What Outdated Copy Sounds Like—And What to Say Instead
  • The 4 Sales Page Elements You Can’t Afford to Get Wrong
  • From Good to Irresistible: What Makes Premium Clients Say YES
  
  
  
• Downloadable episode notes and takeaways
  
  
  
• New bonus resources added weekly throughout Season 2

• 🎁 Guest Resource from Kelly Leardon: The Plug-And-Play Newsletter Starter Kit—available inside The YES Vault
  
  
  

It’s a one-time investment to unlock the vault—and the clarity that comes with it.

🔐 The YES Vault – Unlock It Here

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

You’ve done everything right—crafted a great offer, posted on social media, emailed your list… maybe even ran some ads. But the sales? They’re just not happening.

Before you scrap your entire launch or burn it all down, pause. Because it might not be your offer that’s the problem.

It might be your copy, your audience, or the way the whole thing is being positioned.

In this episode of 7-Figure Copy, I’ll help you figure out what’s actually going wrong—so you stop spinning your wheels and start seeing real results from your sales page, emails, and launch content.

In this episode, you’ll learn how to:

• Troubleshoot whether it’s your offer, messaging, or audience that’s off
• Spot common copy mistakes that confuse or undersell your value
• Know when your sales page needs edits—or when your offer needs reworking
• Identify emotional disconnects between what you're saying and what your buyer needs to hear
• Reposition your offer so it clearly solves a top-of-mind, high-value problem

If you’re launching a course, service, or product and something’s not clicking, this episode is your guide to figuring out what to fix—so your next round actually converts.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes.

In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what her program includes and why it matters. If you’ve ever struggled to communicate the value of your offer (beyond listing out features), this conversation will show you exactly how to make the shift.

We also dive into:

• Why describing deliverables isn’t enough—and what to write instead
  
  
  
• Where to place your “About Me” section so it builds trust before your buyer decides
  
  
  
• How Shannon builds a thriving business without burning out (including one surprising daily habit)
  
  
  
• A powerful mindset tip from her book Start Your Second Act that helps entrepreneurs navigate big pivots with confidence
  
  
  

Tune in to learn how to clearly and strategically highlight your value so your sales page compels visitors to say YES!

Learn more about people business coach Shannon Russell here, and listen to her podcast Second Act Success!

Purchase the book Start Your Second Act: How to Change Careers, Launch a Business, & Create Your Best Life written by Shannon Russell.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:
  • What Outdated Copy Sounds Like—And What to Say Instead
  • The 4 Sales Page Elements You Can’t Afford to Get Wrong
  • From Good to Irresistible: What Makes Premium Clients Say YES
• Downloadable episode notes and takeaways
• New bonus resources added weekly throughout Season 2

It’s a one-time investment to unlock the vault—and the clarity that comes with it.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.

Send Gina a text

Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to Yes

If you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode is for you

Because most of the time, they’re not really saying no.

They’re wrestling with doubt, timing, or fear and your copy didn’t give them the clarity or confidence to move forward.

In this episode of 7-Figure Copy, I’m sharing 3 powerful sales psychology patterns that reframe objections with empathy—not pressure—so your ideal buyer can feel good about saying YES.

These messaging tweaks don’t “overcome” objections in the traditional sense.

Instead, they shift the story your audience is telling themselves… so the path to your offer feels more aligned, logical, and low-risk.

Here’s what you’ll take away from today’s episode:

• A fresh way to think about buyer hesitation (it’s not always about price)
• How to reframe “I’m not ready,” “I don’t have time,” or “I can’t afford it” without sounding defensive
• The truth about what your messaging needs to do when someone’s stuck in a cycle of second-guessing
• Why trust-building reframes lead to more confident buyers and higher conversions

You'll leave this episode confident that your sales pages, website pages, launches, email sequences, and opt-in pages reframe your target audiences' concerns so that they start to see themselves buying and not bolting.

>>> Want to actually SEE examples of high-converting copy and how you can fix yours?

Unlock The YES Vault for just $14 at whitehousesm.com/theyesvault

Inside, you’ll get instant access to:

• 3 short, strategy-packed videos:

1. What Outdated Copy Sounds Like—And What to Say Instead
2. The 4 Sales Page Elements You Can’t Afford to Get Wrong
3. From Good to Irresistible: What Makes Premium Clients Say YES

• Downloadable episode notes and takeaways
  
  
• Free Resources from our Expert Guests!
  
  

It’s a one-time investment to unlock the vault—and the clarity that gets more people saying YES.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email mike@cardinalstudio.co.