Today we are talking about something I say to almost every client. Your website is not your brochure.

Hi, I’m Andrew Backhouse. My site is https://andrewbackhouse.design and in this episode of “A web designer in Harrogate did what?!”, I'm talking about why lots of small business websites work exactly like brochures - they look nice, they list the services, they have a phone number at the bottom.

And, then the owner wonders why nobody is getting in touch.

Follow Andrew:

Linkedin: https://www.linkedin.com/in/drewadesigner/

Instagram: https://www.instagram.com/drewadesigner

Welcome to the eighth episode of "A web designer in Harrogate did what?!" Today I want to talk about something that affects every single person who uses a website, an app, or a phone. And yet, most people have never heard the term for it. It is called accessible design. And no - it is not just for disabled people

Before I go any further, I want to be clear about something, Making things accessible for disabled people is the right thing to do, full stop. But today I am focusing on something slightly different; I want to show you how design choices made for accessibility end up helping all of us every day, without us even noticing.

Hi, I’m Andrew Backhouse. My site is ⁠https://andrewbackhouse.design⁠ and in this episode of “A web designer in Harrogate did what?!”, I am exploring value based pricing; but, this approach isn't without difficulty. It takes confidence to quote a higher number and hold your ground. Some clients, especially smaller local businesses, are used to comparing hourly rates - and a fixed fee without a visible hourly breakdown can feel opaque to them.

Follow Andrew:

Linkedin: https://www.linkedin.com/in/drewadesigner/

Instagram: https://www.instagram.com/drewadesigner

Most of us start the same way - pick an hourly rate, estimate how long something will take, multiply the two, and send a quote. That method has a name - it's called time-and-rate estimating. On the surface it feels fair and logical.

The problem is it ties your income directly to your hours. The better you get, the faster you work - and the less you earn for the same result. That's a system that penalises you for improving.

Hi, I’m Andrew Backhouse. My site is https://andrewbackhouse.design and in this episode of “A web designer in Harrogate did what?!”, I am exploring value based pricing; but, this approach isn't without difficulty. It takes confidence to quote a higher number and hold your ground. Some clients, especially smaller local businesses, are used to comparing hourly rates - and a fixed fee without a visible hourly breakdown can feel opaque to them.

Follow Andrew:

Linkedin: https://www.linkedin.com/in/drewadesigner/

Instagram: https://www.instagram.com/drewadesigner