EU retail advertisers push back on transparency rules for AI generated ads ahead of the deadline, a spokeswoman sues after a company used AI to generate new ads featuring her likeness without her permission, OpenAI expands into image, video, and conversational ad formats within ChatGPT, and more!

Hosts:
Dane Golden, YouTube Ads Specialist | VidAction | LinkedIn
Tolis Dokianos, YouTube Globalisation Strategist | Apex Video Marketing | LinkedIn

AI Ads+ News This Week

1. AI-generated ads should be exempt from EU transparency rules, retail association says - https://www.reuters.com/legal/litigation/ai-generated-ads-should-be-exempt-eu-transparency-rules-retail-association-says-2026-06-19/
2. Brands using AI-generated influencers to promote products on social media https://www.theguardian.com/technology/2026/jun/21/brands-using-ai-generated-influencers-to-promote-products-on-social-media
3. OpenAI looks beyond a single ad format with image, video and conversational ads in the works - https://digiday.com/marketing/openai-looks-beyond-a-single-ad-format-with-image-video-and-conversational-ads-in-the-works/
4. AI in Advertising Market Set to Skyrocket: From $11.17 Billion in 2025 to $36.34 Billion by 2030
   https://finance.yahoo.com/media-advertising/articles/ai-advertising-market-set-skyrocket-113700899.html
5. AI is changing local TV advertising, but who holds the best data still decides who wins
   https://adage.com/studio-30/publishing-partners/aa-ai-is-changing-local-tv-advertising-but-who-holds-the-best-data-still-decides-who-wins/
6. Why Conair is moving fast to adopt AI-driven video ads
   https://www.marketingdive.com/news/why-conair-is-moving-fast-to-adopt-ai-driven-video-ads/824270/
7. Model Collapse Risk Grows as Meta’s AI Ad Blitz Floods the Web With Synthetic Content
   https://www.techtimes.com/articles/319755/20260705/model-collapse-risk-grows-metas-ai-ad-blitz-floods-web-synthetic-content.htm
8. Agentic AI and the Evolution of Ad Sales
   https://www.exchangewire.com/blog/2026/07/06/agentic-ai-and-the-evolution-of-ad-sales/
9. Netflix (NFLX) Is Up 9.5% After AI Ad Tie-Up With Omnicom Media Group - Has The Bull Case Changed?
   https://finance.yahoo.com/media-advertising/articles/netflix-nflx-9-5-ai-101836798.html
10. Spokeswoman sues company after it uses AI to make new ads featuring her
    https://boingboing.net/2026/07/02/spokeswoman-sues-company-after-it-uses-ai-to-make-new-ads-featuring-her.html
11. Focal: Leading ChatGPT Ads Agency Launches ChatGPT Pixel Picker
    https://finance.yahoo.com/technology/ai/articles/focal-leading-chatgpt-ads-agency-190600601.html

New York's new synthetic performer law now requires advertisers to disclose AI generated people in ads, while platforms and holding companies keep racing to build out their own AI ad stacks: Meta ad research tools expand, Pinterest and Reddit stake out ground in AI powered discovery, and Omnicom teams up with Netflix on AI ad creative.

Hosts:
Dane Golden, YouTube Ads Specialist | VidAction | LinkedIn
Tolis Dokianos, YouTube Globalisation Strategist | Apex Video Marketing | LinkedIn

AI Ads+ News for Week of July 3, 2026:

1. Using AI in an ad? You’ve got to disclose it starting this month in New York
   https://www.transparencycoalition.ai/news/using-ai-in-an-ad-youve-got-to-disclose-it-starting-this-month-in-new-york
2. GetHookd Expands Meta Ads Library API Scraper For AI-Driven Ad Research
   https://markets.businessinsider.com/news/stocks/gethookd-expands-meta-ads-library-api-scraper-for-ai-driven-ad-research-1036283726
3. Reddit an alternative to ‘sanitised and summarised’ AI search, says ads EVP
   https://uk.themedialeader.com/reddit-an-alternative-to-sanitised-and-summarised-ai-search-says-ads-evp/
4. How brands are using AI to crack challenging datasets to improve targeting
   https://adage.com/technology/data/aa-brands-using-ai-for-datasets-and-targeting
5. The Three Stakeholders Shaping AI’s Future In Streaming TV
   https://www.adexchanger.com/content-studio/the-three-stakeholders-shaping-ais-future-in-streaming-tv/
6. Omnicom Media, Netflix (NFLX) Partner for AI-Powered Ad Creative Collaboration
   https://finance.yahoo.com/media-advertising/articles/omnicom-media-netflix-nflx-partner-060824663.html
7. Smartly builds AI memory layer for agents managing 7 billion in ad spend
   https://ppc.land/smartly-builds-ai-memory-layer-for-agents-managing-7-billion-in-ad-spend/
8. Pinterest unveils new AI advertising tools as search shifts to conversational discovery
   https://retail-insider.com/retail-insider/2026/06/pinterest-unveils-new-ai-advertising-tools-as-search-shifts-to-conversational-discovery/