AI Isn’t the Problem. How You Manage It Is.

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AI Isn’t the Problem. How You Manage It Is.

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AI adoption in hospitality isn’t just a technology problem — it’s a management problem. In this bonus episode of Good Morning Hospitality, Wil Slickers sits down with Vered Raviv Schwarz, COO of Guesty, to unpack her “Hybrid 2.0” vision for teams built around humans and AI working together. They debate whether today’s AI models are actually good enough, where operators should automate versus keep humans in the loop, how AI changes hospitality jobs, and why trust may determine how quickly the industry can adopt it. Plus, Vered shares how Guesty is already restructuring its own teams and workflows around AI.

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