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AIA Digital Marketing

AIA Digital Marketing

Written by: Billy Polson
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 Australian Internet Advertising (AIAD.COM.AU) and its team offer valuable insight in to the world of digital marketing and business growth solutions. This podcast covers a range of topics including:Business Growth, SEO, Google Ads, Jamstack Websites, eCommerce, Social Media, Sales, and much, much more!

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Billy Polson Economics Marketing Marketing & Sales
Episodes
  • Google Ads: Everything You Need To Know [Video Podcast] | The Business Basics #EP5

    Google Ads: Everything You Need To Know [Video Podcast] | The Business Basics #EP5
    Nov 1 2023
    Join Billy Polson and Gary Devine in this video podcast episode of "The Business Basics," where we unravel the complexities of Google Ads to empower your business. In this video, we break down the basics of Google Ads, providing you with a clear understanding of how to harness the power of paid traffic to propel your brand forward.Learn about the essentials of bidding strategies, crafting compelling advertisements, and targeting the right audience to ensure your advertising dollars are well spent. We share insights on optimizing your campaigns for maximum impact, helping you turn clicks into customers.Whether you're new to Google Ads or looking to enhance your existing campaigns, this episode is filled with practical advice and strategies to boost your online visibility and drive conversions. Hit the like button, subscribe, and ring the notification bell to stay updated with the latest insights from Australian Internet Advertising. Your path to mastering paid advertising starts right here!⌚️ Timestamps:00:00 - Introduction00:10 - Setting Up a New Business00:15 - Previous Episodes Recap00:31 - Diving Deeper into Google Ads01:35 - Importance of Google Ads Budget03:46 - Understanding Match Types15:14 - Proper Campaign Settings26:02 - Should You Trust Google?30:03 - Budgeting for Google Ads38:07 - Importance of Tracking41:16 - Conclusion🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    43 mins
  • How To Get Traffic To Your Website. Video | The Business Basics #EP4

    How To Get Traffic To Your Website. Video | The Business Basics #EP4
    Nov 1 2023
    Welcome back to "Online Business Basics" with your dynamic duo, Billy Polson and Gary Devine! In this invaluable episode of our video podcast, we’re zeroing in on the critical topic of website traffic - exploring a myriad of effective strategies to attract visitors and turn them into potential clients.We understand the significant impact that the flow of traffic can have on the success of your online presence, not to mention the cost of maintaining a website. That’s why we’re here to guide you through various cost-effective ways to boost your site’s visibility and bring in a steady stream of traffic.From SEO best practices and content marketing tips to leveraging social media and email marketing, we’re covering all bases to help you create a comprehensive traffic-driving strategy. We’ll also touch on the importance of user experience and site performance, ensuring that once visitors land on your site, they're more likely to stay, engage, and convert.Whether you’re a small business owner or a seasoned entrepreneur, this episode is tailored to provide you with actionable insights and real-world examples to enhance your website's performance and bring in those potential clients. So, hit that like button, subscribe, and activate the notification bell to ensure you don't miss out on any future episodes from Australian Internet Advertising. Your journey to mastering website traffic and propelling your business forward starts right here!⌚️ Timestamps:00:00 - Introduction00:09 - Setting up a New Business00:43 - Recap of Previous Episodes01:05 - Topic: How to Get Traffic to Your Website02:14 - Overview of Google Ads02:22 - Overview of SEO02:31 - Overview of Google Maps02:36 - Importance of Local Citations03:25 - Overview of Social Media Advertising03:31 - Importance of Targeting and Relevance03:37 - Importance of Digital Marketing Metrics03:48 - Understanding Conversion Rates04:10 - Understanding Cost per Acquisition04:22 - Understanding the Lifetime Value of a Customer04:33 - Benefits of Google Ads04:48 - Benefits of SEO05:14 - Benefits of Google Maps05:29 - Benefits of Social Media Advertising05:54 - Understanding Remarketing06:43 - Conclusion🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    45 mins
  • Website Buying Guide, Video | The Business Basics #EP3

    Website Buying Guide, Video | The Business Basics #EP3
    Nov 1 2023
    Join Billy Polson and Gary Devine for another insightful episode of "The Business Basics," as we continue our deep dive into the crucial world of competitor analysis in the modern digital landscape. In this video podcast, part two of our competitor analysis series, we build on the foundations laid in the previous episode, guiding you through advanced techniques and strategies to stay one step ahead of your competition.Explore the ever-evolving dynamics of the market and understand how to adapt your business strategies to thrive. We provide real-life examples, demonstrating how to apply these concepts to conduct a comprehensive competitor analysis, ensuring that your business not only keeps up with the trends but sets them.Whether you’re fine-tuning your existing strategies or just beginning to understand the importance of competitor analysis, this episode is packed with valuable insights tailored for the modern entrepreneur. Don’t miss out on these crucial business tips – hit like, subscribe, and ring the notification bell to stay updated with the latest from Australian Internet Advertising. Your journey towards dominating the market continues here!⌚️ Timestamps:00:09 - Competitor Analysis00:16 - Fair Price for a Website01:41 - Competitor Analysis Importance01:46 - Understanding Your Competition02:08 - Customizing Your Website02:29 - Importance of SEO Specialist02:44 - Launching a Website and SEO02:50 - Importance of SEO for Google Indexing03:14 - Website Design and SEO03:54 - Website Design and Foot Traffic Analogy05:34 - Google Ads and Website Visibility06:59 - Determining Fair Price for a Website07:04 - Researching Agencies and Developers08:00 - Website Design and Branding09:23 - Website Copy and SEO10:46 - Website Design and Google Ads13:35 - Importance of Reviews and Pricing15:23 - Understanding Hosting and Local Servers19:01 - Understanding Analytics and Data21:27 - Linking Third-Party Software to Websites24:02 - Importance of CRM for Customer Management29:46 - Choosing the Right CRM Software🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    Show More Show Less
    34 mins
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