Episodes

  • Google Ads: Everything You Need To Know [Video Podcast] | The Business Basics #EP5

    Google Ads: Everything You Need To Know [Video Podcast] | The Business Basics #EP5
    Nov 1 2023
    Join Billy Polson and Gary Devine in this video podcast episode of "The Business Basics," where we unravel the complexities of Google Ads to empower your business. In this video, we break down the basics of Google Ads, providing you with a clear understanding of how to harness the power of paid traffic to propel your brand forward.Learn about the essentials of bidding strategies, crafting compelling advertisements, and targeting the right audience to ensure your advertising dollars are well spent. We share insights on optimizing your campaigns for maximum impact, helping you turn clicks into customers.Whether you're new to Google Ads or looking to enhance your existing campaigns, this episode is filled with practical advice and strategies to boost your online visibility and drive conversions. Hit the like button, subscribe, and ring the notification bell to stay updated with the latest insights from Australian Internet Advertising. Your path to mastering paid advertising starts right here!⌚️ Timestamps:00:00 - Introduction00:10 - Setting Up a New Business00:15 - Previous Episodes Recap00:31 - Diving Deeper into Google Ads01:35 - Importance of Google Ads Budget03:46 - Understanding Match Types15:14 - Proper Campaign Settings26:02 - Should You Trust Google?30:03 - Budgeting for Google Ads38:07 - Importance of Tracking41:16 - Conclusion🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    43 mins
  • How To Get Traffic To Your Website. Video | The Business Basics #EP4

    How To Get Traffic To Your Website. Video | The Business Basics #EP4
    Nov 1 2023
    Welcome back to "Online Business Basics" with your dynamic duo, Billy Polson and Gary Devine! In this invaluable episode of our video podcast, we’re zeroing in on the critical topic of website traffic - exploring a myriad of effective strategies to attract visitors and turn them into potential clients.We understand the significant impact that the flow of traffic can have on the success of your online presence, not to mention the cost of maintaining a website. That’s why we’re here to guide you through various cost-effective ways to boost your site’s visibility and bring in a steady stream of traffic.From SEO best practices and content marketing tips to leveraging social media and email marketing, we’re covering all bases to help you create a comprehensive traffic-driving strategy. We’ll also touch on the importance of user experience and site performance, ensuring that once visitors land on your site, they're more likely to stay, engage, and convert.Whether you’re a small business owner or a seasoned entrepreneur, this episode is tailored to provide you with actionable insights and real-world examples to enhance your website's performance and bring in those potential clients. So, hit that like button, subscribe, and activate the notification bell to ensure you don't miss out on any future episodes from Australian Internet Advertising. Your journey to mastering website traffic and propelling your business forward starts right here!⌚️ Timestamps:00:00 - Introduction00:09 - Setting up a New Business00:43 - Recap of Previous Episodes01:05 - Topic: How to Get Traffic to Your Website02:14 - Overview of Google Ads02:22 - Overview of SEO02:31 - Overview of Google Maps02:36 - Importance of Local Citations03:25 - Overview of Social Media Advertising03:31 - Importance of Targeting and Relevance03:37 - Importance of Digital Marketing Metrics03:48 - Understanding Conversion Rates04:10 - Understanding Cost per Acquisition04:22 - Understanding the Lifetime Value of a Customer04:33 - Benefits of Google Ads04:48 - Benefits of SEO05:14 - Benefits of Google Maps05:29 - Benefits of Social Media Advertising05:54 - Understanding Remarketing06:43 - Conclusion🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    45 mins
  • Website Buying Guide, Video | The Business Basics #EP3

    Website Buying Guide, Video | The Business Basics #EP3
    Nov 1 2023
    Join Billy Polson and Gary Devine for another insightful episode of "The Business Basics," as we continue our deep dive into the crucial world of competitor analysis in the modern digital landscape. In this video podcast, part two of our competitor analysis series, we build on the foundations laid in the previous episode, guiding you through advanced techniques and strategies to stay one step ahead of your competition.Explore the ever-evolving dynamics of the market and understand how to adapt your business strategies to thrive. We provide real-life examples, demonstrating how to apply these concepts to conduct a comprehensive competitor analysis, ensuring that your business not only keeps up with the trends but sets them.Whether you’re fine-tuning your existing strategies or just beginning to understand the importance of competitor analysis, this episode is packed with valuable insights tailored for the modern entrepreneur. Don’t miss out on these crucial business tips – hit like, subscribe, and ring the notification bell to stay updated with the latest from Australian Internet Advertising. Your journey towards dominating the market continues here!⌚️ Timestamps:00:09 - Competitor Analysis00:16 - Fair Price for a Website01:41 - Competitor Analysis Importance01:46 - Understanding Your Competition02:08 - Customizing Your Website02:29 - Importance of SEO Specialist02:44 - Launching a Website and SEO02:50 - Importance of SEO for Google Indexing03:14 - Website Design and SEO03:54 - Website Design and Foot Traffic Analogy05:34 - Google Ads and Website Visibility06:59 - Determining Fair Price for a Website07:04 - Researching Agencies and Developers08:00 - Website Design and Branding09:23 - Website Copy and SEO10:46 - Website Design and Google Ads13:35 - Importance of Reviews and Pricing15:23 - Understanding Hosting and Local Servers19:01 - Understanding Analytics and Data21:27 - Linking Third-Party Software to Websites24:02 - Importance of CRM for Customer Management29:46 - Choosing the Right CRM Software🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    34 mins
  • Competitor Analysis For Business, Video | The Business Basics #EP2

    Competitor Analysis For Business, Video | The Business Basics #EP2
    Nov 1 2023
    Welcome back to "The Business Basics" with Billy Polson and Gary Devine, bringing you another engaging episode of our video podcast. This time, we're diving deep into the world of competitor analysis for business, providing you with actionable strategies and examples on how to conduct an effective analysis to outperform your rivals.Learn the ins and outs of digital marketing as we show you the tools and techniques to scrutinize your competitors' strategies, understand their strengths and weaknesses, and identify opportunities for your business to shine. Whether you're a new entrant in the market or an established player looking to sharpen your competitive edge, this episode is filled with essential knowledge to enhance your business strategy.In this video, we break down the competitor analysis process, offering real-life examples and step-by-step guidance to help you master this critical aspect of business planning. Stay ahead of the competition by tuning in, hitting like, subscribing, and ringing the notification bell for the latest insights from Australian Internet Advertising. Your path to business excellence continues here!⌚️ Timestamps:00:00 - Introduction to The Business Basics04:27 - Importance of Competitor Analysis05:00 - Setting the Right Pricing08:05 - Value Propositions and Callouts19:44 - Analyzing Competitors' Reviews20:53 - Analyzing Competitors' Ads26:04 - Choosing the Right Website Platform33:22 - Considering Landing Pages for Lead Generation34:58 - Importance of Detailed Websites for Certain Industries🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd🐦 Twitter - https://twitter.com/AIAPtyLtd📸 Instagram - https://instagram.com/australianinternetadvertising/🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    36 mins
  • How to Start a Business in 2023? Video. Business Basics #EP1

    How to Start a Business in 2023? Video. Business Basics #EP1
    Nov 1 2023
    Welcome to "Online Business Basics" with your hosts, Billy Polson and Gary Devine! In this video podcast, we talk about the essential steps of starting your own business. From choosing a captivating name that resonates with your brand to turning your unique skills into a profitable business venture, we've covered it all! We'll also guide you through picking a niche that suits your passions and conducting a thorough competitor analysis to ensure you stand out in the market.Whether you're a budding entrepreneur or looking to refine your business strategy, this episode is packed with valuable tips and tricks to set you on the path to success. Don't forget to hit the like button, subscribe, and ring the notification bell to stay updated with the latest from Australian Internet Advertising. Your journey to business mastery starts here!⌚️ Timestamps:00:00 - Introduction00:11 - Online Business Basics00:23 - Setting Up a New Business Online00:33 - Introducing Gary00:52 - Background of William01:10 - Gary's Experience at Google01:33 - Purpose of the Podcast02:07 - Importance of Going Online03:19 - Registering Your Business04:51 - Choosing a Business Name05:25 - Benefits of Brand Name05:39 - Value of Head Term Business Name06:07 - Considerations for Naming Your Company07:34 - Importance of Identifiable Market09:00 - Value of Niching Down09:25 - Understanding the Value Equation10:11 - Dealing with People11:36 - Competitor Analysis13:10 - Getting a Website14:44 - Getting Traffic to Your Website15:59 - Understanding Metrics17:19 - Other Considerations for Your Business17:44 - E-commerce and Dropshipping19:29 - Dealing with People in Business43:35 - Summary and Next Steps🌐 Australian Internet Advertising:AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work!Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns.🔗 Let's Get Connected:🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - / australianinternetadvertisingptyltd 🐦 Twitter - / aiaptyltd 📸 Instagram - / australianinternetadvertising 🧑‍💼 Linkedin - / australian-internet-advertising --- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message Hosted on Acast. See acast.com/privacy for more information.
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    46 mins
  • ChatGPT, SEO Predictions 2023, & MORE | EP#26

    ChatGPT, SEO Predictions 2023, & MORE | EP#26
    Feb 14 2023
    Episode #26 is about the things that are changing due to the rise of AI content and ChatGPT. How is the SEO industry going to change in 2023? Does ChatGPT content ranks on Google? & if the answer is yes; does that mean the copywriters are going to lose their jobs? Explore everything about ChatGPT and SEO on our newest episode of AIA Podcasts.--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    58 mins
  • AIA Digital Marketing Episode #22 Olivia Clark

    AIA Digital Marketing Episode #22 Olivia Clark
    Jul 4 2022
    Episode #22 features Olivia Clarke as we explore the impact of video on digital marketing. Breaking down the various formats, styles and platforms as well as how video ads can impact the success of your business this episode cannot be missed. (guest cameo by Elisa Kilic)--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    43 mins
  • AIA Digital Marketing Episode #21 Zaf Hyder

    AIA Digital Marketing Episode #21 Zaf Hyder
    Jul 4 2022
    Episode #21 features a new guest Zaf Hyder, he brings us new insights into Local SEO & Google Business Profile and how they can used as resources to increase your leads with a few simple steps.--- Send in a voice message: https://podcasters.spotify.com/pod/show/aiadigital/message

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    44 mins