Episodes

  • Let's Talk About Price
    Jan 6 2026

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    Today’s episode is a test. We have had a tremendous amount of outreach to deliver deeper into the market (trends, behaviors, and solutions). Finn Hansen, CEO at PriceBeam, jumps into the hot seat as we work on a new series. Our conversation hits on the challenging topic of Pricing as Finn gives us his expert viewpoint on numerous questions you may have. Enjoy!

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    41 mins
  • Just call her Meriyem the Builder
    Dec 23 2025

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    Few people can say they have experience building category management programs in multiple continents - Meriyem can. Follow her journey as she takes on projects for some the most iconic retailers in the world including her most recent stop: RONA

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    32 mins
  • Be On The Court, Not Just In The Stands
    Dec 9 2025

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    One year ago, Brian was searching for a new home. Never letting go of core principles that propelled his career, he’s now activating them in a huge way at Built Brands. Learn about how Brian has left no doubt that he’s in this game to win.

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    28 mins
  • Purina LAB9: Unlike Anything in the World
    Nov 26 2025

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    Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind LAB9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to find out how.

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    47 mins
  • From ARCast Guest to Media Maven
    Oct 28 2025

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    Soon after appearing on ARCast, Yanira Albarran acknowledge she was experiencing health issues but couldn't identify the cause. So she went social. 18 months later, she is a rising star after GLP-1s changed her life. Check in and learn about her origins in category management before she went viral. Then find her blossoming story on your favorite social.

    https://www.instagram.com/latinapcoscyster/

    https://www.tiktok.com/@latinapcoscyster

    https://www.youtube.com/@latinapcoscyster

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    24 mins
  • 3 Keys To Building A Category Function
    Oct 14 2025

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    When charged with standing up a new category management function, it can be a daunting task for anyone. For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in his early career. Listen in to find out the keys that Ben employed to get his company on the road to implementing category management.

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    29 mins
  • Category Managers Tell Horrible Stories
    Sep 30 2025

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    Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss this episode!

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    32 mins
  • Consumers Are Shoppers First
    Sep 17 2025

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    In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.

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    38 mins