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AWS Partners Unplugged

AWS Partners Unplugged

Written by: Amazon Web Services (AWS)
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AWS Partner Unplugged is a podcast that speaks to all aspects of AWS' technology applications. In each episode we will select a specific topic (e.g., Large Language Models. significant use case applications, partnership best practices) and an AWS host will interact with subject matter experts to deliberate upon the important reference points within each area of discussion. We are not afraid of ideas that make us more curious and enable us to learn collectively. We look forward to robust discussions, sometimes funny ones too, with the overall goal of making us all intellectually better after than we were before!

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Episodes
  • AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn

    AWSPU Ep 20: AWS Marketplace Transformation with Matt Yanchyshyn
    Apr 22 2026
    In this episode, Igor sits down with Matt Yanchyshyn, Vice President of AWS Marketplace and Partner Services, to explore the explosive growth of AWS Marketplace from billions to tens of billions in transactions. With 99% of the top 1,000 AWS customers now having active marketplace subscriptions and over 3 million subscriptions globally, Matt reveals how the "App Store generation" in C-suite positions is driving this transformation.The conversation covers the fastest-growing AI and Agents Tools category (900 to 3,000+ solutions in months), the introduction of multi-product solutions that bundle software, services, and AI components, and new features like Express Private Offers for automated negotiated pricing. Matt emphasizes how successful partners embrace both product-led growth and sales-led growth simultaneously, with automation playing a crucial role in scaling co-sell opportunities.Key takeaway: Partners must embrace marketplace, agents, and automation to serve the next generation of enterprise buyers who demand immediate access to integrated solutions.AWS Marketplace FeaturesAI and Agents Tools marketplace: https://aws.amazon.com/marketplace/search/results?searchTerms=AI+agentsMulti-product solutions: https://docs.aws.amazon.com/marketplace/latest/buyerguide/multi-product-solutions.htmlPrivate offers: https://docs.aws.amazon.com/marketplace/latest/userguide/private-offers-overview.htmlExpress Private Offers: https://docs.aws.amazon.com/marketplace/latest/userguide/express-private-offers-workflow.htmlSaaS Quick Launch: https://docs.aws.amazon.com/marketplace/latest/buyerguide/saas-quick-launch.htmlProfessional Services: https://aws.amazon.com/marketplace/search/results?searchTerms=professional+servicesAWS Services MentionedAmazon Connect: https://aws.amazon.com/connect/Amazon Bedrock: https://aws.amazon.com/bedrock/Partner Central APIs: https://docs.aws.amazon.com/partnercentral/Companies & Solutions ReferencedSalesforce: https://aws.amazon.com/marketplace/search/results?searchTerms=salesforceMongoDB: https://aws.amazon.com/marketplace/search/results?searchTerms=mongodbElastic: https://aws.amazon.com/marketplace/search/results?searchTerms=elasticZscaler: https://aws.amazon.com/marketplace/search/results?searchTerms=zscalerCrowdStrike: https://aws.amazon.com/marketplace/search/results?searchTerms=crowdstrikeDatabricks: https://aws.amazon.com/marketplace/search/results?searchTerms=databricksWorkday: https://aws.amazon.com/marketplace/search/results?searchTerms=workdayServiceNow: https://aws.amazon.com/marketplace/search/results?searchTerms=servicenow
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    26 mins
  • AWSPU Ep 19: Inside Customer Solutions Management: How CSMs Drive Success at AWS

    AWSPU Ep 19: Inside Customer Solutions Management: How CSMs Drive Success at AWS
    Mar 3 2026

    In this episode, Igor sits down with Christina, a Senior Customer Solutions Manager (CSM), and Alicia, a Senior Manager, to explore the critical role of CSMs at AWS. They discuss how CSMs help accelerate customer and partner goals through a unique blend of technical expertise and business acumen. The conversation covers the diverse career paths that lead to CSM roles, from consulting and software development to education and healthcare.


    Christina and Alicia explain how CSMs operate differently for each customer based on their cloud maturity level - from simple lift-and-shift migrations for nascent customers to complex co-innovation projects with digitally native organizations. They emphasize that success criteria are uniquely defined for each customer, requiring CSMs to understand not just the technical requirements but also the business outcomes and human change management aspects of cloud adoption.


    The episode highlights how CSMs serve as trusted advisors who bridge the gap between technology and business, working across AWS's ecosystem to deliver end-to-end customer experiences. With over 600 CSMs worldwide and growing, the role continues to evolve as technology advances, particularly in areas like generative AI and agentic solutions. For partners, CSMs provide the same customer-obsessed approach, helping navigate AWS's complex ecosystem and achieve market success through strategic integrations and early adoption programs.


    • Alicia Retzlaff: https://www.linkedin.com/in/aliciaretzlaff/
    • Christina Bucio: https://www.linkedin.com/in/christina-bucio-aa329953/
    • Igor: https://www.linkedin.com/in/igor-alekseev-b6425835/
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    20 mins
  • AWSPU Ep 18: IAM Temporary Delegations Deep Dive

    AWSPU Ep 18: IAM Temporary Delegations Deep Dive
    Feb 18 2026

    Igor sits down with Welly Siauw, Principal Partner Solutions Architect at AWS, to explore the game-changing IAM Temporary Delegations feature that's simplifying how AWS partners onboard and manage customer accounts. They dive deep into how this feature eliminates the friction of traditional onboarding processes, where customers previously had to navigate complex documentation and manually configure IAM roles and permissions. Now, partners can request temporary, limited permissions that customers can review and approve through a streamlined console experience, complete with AI-generated human-readable permission descriptions. The conversation covers advanced patterns like read-only discovery followed by deployment permissions, admin delegation workflows for enterprise environments, and day-two operations for ongoing feature updates. With robust security controls including CloudTrail logging, permission boundaries, and revocation capabilities, this feature represents a new standard for partner-customer trust and operational efficiency. Current adopters include major partners like CrowdStrike, Databricks, Sentinel One, and HashiCorp, with the feature available to ISV Accelerate partners with AWS Marketplace listings.


    Guest

    **Welly Siauw** - Principal Partner Solutions Architect, AWS

    - LinkedIn: https://www.linkedin.com/in/wellsiau/


    Links:

    * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation.html

    * https://docs.aws.amazon.com/IAM/latest/UserGuide/access_policies-temporary-delegation-partner-guide.html

    * https://aws.amazon.com/blogs/apn/streamline-customer-onboarding-and-accelerate-time-to-value-with-aws-iam-temporary-delegation/
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    23 mins
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