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AWS Partners Unplugged

AWS Partners Unplugged

Written by: Amazon Web Services (AWS)
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AWS Partner Unplugged is a podcast that speaks to all aspects of AWS' technology applications. In each episode we will select a specific topic (e.g., Large Language Models. significant use case applications, partnership best practices) and an AWS host will interact with subject matter experts to deliberate upon the important reference points within each area of discussion. We are not afraid of ideas that make us more curious and enable us to learn collectively. We look forward to robust discussions, sometimes funny ones too, with the overall goal of making us all intellectually better after than we were before!

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Episodes
  • AWSPU Ep 24: Building the Joint ISV Well-Architected Lens: Snowflake and AWS Innovation

    AWSPU Ep 24: Building the Joint ISV Well-Architected Lens: Snowflake and AWS Innovation
    Sep 3 2026

    In this episode, we explore groundbreaking innovation in partner collaboration with Mickey Iqbal and Nidhi Gupta, who co-authored the first comprehensive ISV custom lens for the AWS Well-Architected Framework with Snowflake. This landmark achievement covers all seven Well-Architected pillars plus a new joint pillar for data governance and compliance, addressing the critical gap where cross-platform risks often fall through the cracks.


    We dive into the challenges of bridging two distinct platforms - AWS infrastructure controls and Snowflake's data layer protections - into one coherent security and governance posture. Mickey and Nidhi share real-world examples of common misconfigurations, like wide-open Snowflake network policies sitting alongside restricted AWS security groups, and how their lens identifies these end-to-end vulnerabilities that neither team catches in isolation.


    The conversation reveals how they revolutionized the development process using AI-assisted workflows, compressing what traditionally takes months into just ten weeks while improving quality. We explore the three distinct usage paths: the traditional AWS Well-Architected tool, interactive reviews through Kiro (AWS's AI-powered IDE), and native integration with Snowflake Cortex, meeting customers where they already work.


    Particularly fascinating is their approach to cost optimization, showing how Snowflake's consumption model and AWS infrastructure pricing can create unexpected trade-offs, and how proper warehouse consolidation can simultaneously reduce both credit burn and data transfer costs. We also discuss the dedicated sustainability pillar - a first for joint ISV lenses - demonstrating how environmental impact and cost optimization align through smart architectural choices.


    The lens has already proven its value in the field, with consulting partners adopting it as a shared framework and customers reporting it saved months of post-migration troubleshooting. This episode showcases a replicable model for deep partner collaboration that goes beyond co-marketing to codified best practices and integrated expertise.


    Guests

    - Mickey Iqbal - https://www.linkedin.com/in/mickeyiqbal

    - Nidhi Gupta - https://www.linkedin.com/in/nidhi-gupta-5b80874


    Blog co-authors:

    - Zahir Gadiwan - https://www.linkedin.com/in/zgadiwan/

    - James Sun - https://www.linkedin.com/in/james-sun/



    Resources

    - Blog Post: https://aws.amazon.com/blogs/architecture/introducing-the-snowflake-and-aws-custom-lens-for-the-aws-well-architected-framework/


    Contact: aws-partner-unplugged-podcast-hosts@amazon.com
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    25 mins
  • AWSPU Ep 23: Everything AWS Launched at NYC Summit

    AWSPU Ep 23: Everything AWS Launched at NYC Summit
    Jun 29 2026
    AWS Summit NYC 2026 brought over 15 major launches — and almost every one came with a partner story. In this episode, Sri and Igor break down the biggest announcements from the Javits Center: Bedrock AgentCore going GA, the new Managed Knowledge Base, AWS Continuum for security at machine speed, Kiro going mobile, and the wild move of charging AI bots for web content via WAF. Along the way, they highlight how partners like CrowdStrike, Accenture, Vonage, Datadog, NVIDIA, Hugging Face, and others are deeply integrated into the platform layer — building with AWS, not just on it. Whether you're a partner, a builder, or just trying to keep up, this is your 20-minute debrief.Blogs and announcements:Check Point — Securing AI Agent Behavior with Amazon Bedrock AgentCore and CheckPoint AI Security | Check Point Announces Upcoming Integration with Amazon Bedrock AgentCoreSentinelOne — SentinelOne Announces AI Security Integration with Amazon Bedrock AgentCore to Deliver Runtime Guardrails for AI AgentsAuth0 / Okta — Securing Enterprise Ready AI Agents with Auth0 for AI Agents and Amazon Bedrock AgentCore| Securing Amazon Bedrock AgentCore with Auth0 for AI AgentsAccenture — Accenture and AWS Accelerate Data Transformation with Agentic AI | Accenture Expands Accenture AWS Business Group with New AI Products CapabilityKinaxis — Accelerating Supply Chain AI with Kinaxis MCP on Amazon Bedrock AgentCoreCollibra — AWS and Collibra Deepen Partnership to Bring Business Content and Semantics to AWS SageMaker CatalogSnowflake — Access Snowflake Horizon Catalog Data Using Catalog Federation in the AWS Glue Data Catalog | Catalog-Linked Databases and Cortex Code CLI for IcebergCrowdStrike — CrowdStrike Advances AI and Cloud Security Operations on AWS | CrowdStrike Expands Project QuiltWorks with AWS, Hardening the Cloud Attack Surface Against Frontier AI RiskVonage (Ericsson) — Vonage Brings Agentic Communications to Millions of Developers with Vonage API Power for KiroDatadog — Production-Ready Autonomous Incident Resolution with AWS DevOps Agent (now GA) and Datadog MCP ServerGitLab — GitLab Collaborates with AWS to Bring Agentic DevSecOps to Enterprise Teams | GitLab + Amazon: Platform Orchestration on a Trusted AI FoundationInfosys — Infosys Launches AI-Driven Modernization Solution with Pega Blueprint™ and Amazon BedrockNVIDIA — AWS and NVIDIA Deepen Strategic Collaboration to Accelerate AI from Pilot to Production | AWS Takes NVIDIA "G7" Blackwell Instances GAHugging Face — From the Hugging Face Hub to Robot Hardware with Strands Agents and LeRobot | Build High-Performance Generative AI Systems with Strands Agents, NVIDIA NIM, and Amazon Bedrock AgentCoreStripe — With Stripe, AWS Enables AI Agent Payments for Content Owners and Publishers
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    39 mins
  • AWSPU Ep 22: Strategic Partnerships with Carmen Puccio: How AWS Partners Build Production-Ready Solutions

    AWSPU Ep 22: Strategic Partnerships with Carmen Puccio: How AWS Partners Build Production-Ready Solutions
    May 28 2026

    In this episode, we sit down with Carmen Puccio, Senior Manager of Worldwide Tech Partner Solutions Architecture at AWS, to explore how AWS works strategically with partners to create design wins and production-ready solutions. Carmen brings a unique perspective from his 15-year journey at Associated Press building large-scale systems to his 10 years at AWS working across migration, containers, and now partner solutions architecture.


    We dive deep into what makes a successful design win - moving beyond sandbox experiments to validated, production-ready solutions that drive real customer value. Carmen explains how AWS's structured partnership approach delivers faster time to market, AWS validation credibility, and established revenue models at scale, contrasting this with partners working in isolation.


    The conversation covers AWS's four strategic pillars for 2026: generative AI and agentic AI (including Agent Core's 2 million SDK downloads in five months), AWS Marketplace evolution with multi-product solutions and partner revenue measurement, technical differentiation through co-engineering, and regional expansion for data sovereignty requirements.


    Carmen shares concrete examples from partners like Datadog's EKS add-ons, Workday and PGA Tour's Agent Core implementations, and the transformative impact of AWS Transform reducing modernization timelines by up to 4x. We also explore the new marketplace capabilities that allow partners to bundle multiple products and services, plus the game-changing partner revenue measurement tools launched in January 2026.


    For partners listening, Carmen provides clear next steps: work closely with your PSA and PDM teams, leverage your partner plan as a go-to-market foundation, and maintain that crucial two-way conversation with AWS about emerging customer needs and market opportunities.


    Contact:

    E-mail: aws-partner-unplugged-podcast-hosts@amazon.com

    LinkedIn: https://www.linkedin.com/in/carmenapuccio/
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    27 mins
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