Getting asked about the price right off the bat or too early in a discovery call can throw you off. In this episode, we share how to handle those premature price questions with ease, keep control of the conversation, and make sure your value and expected outcome still shines through. We’ll also cover strategies for when prospects question why your rates are higher than the competition, helping you confidently communicate why you’re worth it. If you’ve faced these challenges, tune in to learn how to turn these tough questions into opportunities to win over your ideal clients!

#BreakTheStall #SalesGrowth #MarketingSuccess #BusinessStrategy

Are you a small business owner—whether you're selling products, offering services, or running a local clinic—wanting a marketing strategy that actually works in 2025?

In this episode of Above the Noise, I’m diving into micro-influencer partnerships: small creators with big impact. No massive budgets, no celebrity campaigns; just affordable, authentic promotion that converts.

✨ Inside You’ll Discover:

• Why 84% of brands say influencer marketing works—but micro-influencers often outperform the noise
• How nano and micro creators get 3× higher engagement than big influencers—and at a fraction of the cost
• Real ROI: brands get $4.12 back for every $1 spent with micro-influencer content
• What types of content to create: teach, demo, and story-based videos that resonate

🎥 Whether you're a med spa, boutique, clinic, or online store, you’ll walk away with a plan to launch your micro-influencer campaign this week.

👀 Tune in to learn:

1. How to find the right micro-influencers in your niche
2. What to offer them (think product + creativity)
3. Why micro-influencers are a powerhouse tool in 2025

👇 Join the movement! Subscribe, hit the 🔔, and let me know in the comments—what type of micro-influencer suits your biz? Let’s build that micro-marketing muscle together.

#MicroInfluencers #SmallBizMarketing #InfluencerROI #AboveTheNoise #ChristyWilson #LocalBusinessTips #2025Marketing #CustomerAcquisition

#TikTokShop #ShortFormVideo #LocalBusinessMarketing #SmallBizTips #AboveTheNoisePodcast #ChristyWilson #2025Marketing #LeadGeneration #ContentThatConverts #TikTokForBusiness

If you run a local business and still feel stuck on how to make short-form video work for you—this episode is for you.

In today’s episode of Above the Noise, Christy Wilson breaks down how to use short-form video (think Instagram Reels, TikTok, and YouTube Shorts) to attract real local clients—without needing to be an influencer, follow every trend, or even love being on camera.

🎯 In this video, you’ll learn:

✅ The 3 types of short-form videos that work for local business

✅ What to film in under 60 seconds (and how to keep it simple)

✅ The right way to use captions, hooks, and calls to action

✅ How to post once and repurpose across all major platforms

Whether you’re a chiropractor, med spa owner, attorney, or local service pro—this is your no-fluff guide to finally showing up with video in a way that actually drives leads.

📲 Want a free checklist of video ideas? Drop “VIDEO” in the comments and we’ll send it your way.

#ShortFormVideoMarketing #LocalBusinessTips #InstagramReelsForBusiness #TikTokMarketing2025 #AboveTheNoisePodcast #ChristyWilson #LeadGenerationTips #SmallBusinessMarketing

Is your website still your #1 marketing tool? Not anymore. In this episode of Above the Noise, Christy Wilson reveals how Google’s new AI-powered search experience is flipping the script—and why your Google Business Profile now plays a bigger role than ever.If you’re a chiropractor, med spa, home service pro, or local business owner… this isn’t something you can afford to ignore.In less than 10 minutes, you’ll learn:• What Google’s AI Search (SGE) is and how it affects you• Why your business profile is now your first impression• 5 things to update today that can help you rank without ads• A 1-hour action plan to get more visibility and calls this weekWant Christy’s GBP Optimization Checklist?Comment “GOOGLE” and we’ll send it your way.#GoogleBusinessProfile#LocalSEO2025#AISEO#GoogleSearchUpdate#SmallBusinessMarketing#LocalMarketingTips#GoogleRankingTips#ChristyWilsonMarketing#AboveTheNoisePodcast#NoWebsiteNoProblem#DigitalMarketing2025#GoogleForBusiness#MarketingWithoutAds#SEOForSmallBusiness#LocalVisibility#LeadGenerationTips#ChiropractorMarketing#MedSpaMarketing#HomeServiceMarketing#ServiceBusinessGrowth

If you’ve ever heard the word “backlink” and thought, “That sounds like an SEO thing I should probably care about… but I have no idea what it actually means,”—this episode is for you.In this week’s Above the Noise, Christy Wilson breaks it down in plain English:✔ What backlinks are✔ Why they matter for small business websites✔ How to get them without begging or spamming✔ And whether YOU actually need to focus on them right nowNo tech speak. No SEO jargon. Just real answers for real business owners.

Every small business owner is asking the same question: “Should I be on TikTok?” or “Is my audience even there?”

If you’ve been avoiding TikTok because you think it’s just for Gen Z or dance trends, you might be missing out on one of the biggest marketing opportunities of 2025.

In this episode, I’m breaking down:

✅ Who’s REALLY using TikTok (the data might shock you!)

✅ How small businesses are getting real customers—without spending a dime on ads

✅ The biggest myths about TikTok that are keeping business owners stuck

✅ How to know if TikTok is actually worth your time

🎯 By the end of this episode, you’ll know if TikTok is right for YOUR business—and exactly how to start if it is.

💡 Hit play and let’s get the truth about TikTok—before your competitors do!

Loved this episode? Share it with a fellow business owner & leave a review!

Let’s get you Next Level Connected!

If you’ve been pouring energy into email marketing but keep asking yourself, “Why is no one opening these?”—you are not alone.

In this episode of Above the Noise, Christy Wilson breaks down exactly why open rates are tanking in 2025, what’s changed in email marketing, and the simple tweaks you can make this week to get more eyes (and clicks) on your emails.

We’re talking subject line magic, send-time strategy, personalization secrets, and how to stop relying on outdated tactics that just don’t work anymore.

🎯 BONUS: Christy shares her personal checklist for writing high-converting subject lines without sounding salesy or spammy.

#EmailMarketing #EmailOpenRates #EmailMarketingTips #MarketingStrategy #AboveTheNoisePodcast #EmailMarketing2025 #DigitalMarketing #SmallBusinessMarketing #EmailTips #OpenRateBoost #SubjectLineTips #MarketingForSmallBusiness #GrowYourBusiness #NextLevelConnected #ChristyWilson #OnlineMarketing #EmailCampaign #MarketingPodcast #ContentStrategy #MarketingSuccess