Athena started her career in banking after graduating from Carnegie Mellon. She got her first taste of entreprenurship helping to organise the Art Basel Art Fair in Hong Kong and got into the event planning industry. After that, she became the third employee at DoctorAnywhere, a telemedicine company based in Singapore, leaving to start her own pet telemedicine company with her friend.https://zumvet.com/Learn her insights on:- bootstrapping the ZumVet app using an external technology agency with her own savings before fundraising- growing her customer base with Facebook groups- the telemedicine industry and different business models within it- eating her own dog-food, She uses ZumVet herself and pays for it!Favourite BookUnbearable Lightness of Being by Milan KunderaFavourite ToolNotion for everything from note-taking to onboarding documentsMost important lessonLearning to work with your co-founder, find your groove where you work well with them.[00:00:00] Alvin: Okay. Three, two, one. Welcome to Abyss Gazing. In this episode, we are joined today with Athena Lee CEO and cofounder of zoom vet, a telemedicine company, which targets the veterinarian medicine market here in Singapore. Um, as he now has a background in finance and enter the world of startups after working in finance.So I think now, are you ready to begin? Yes, Athena: thanks for having me. Alvin: Okay. So like, let's start off just with your background. You you're originally from Hong Kong, you graduated from Carnegie Mellon university. Um, can you tell us a bit about your, uh, Oh, you started out your career at Moody's investors and how that led to the world of startups.Athena: Sure. So, um, I graduated in 2000, um, and at the time finance was still, you know, the way to go. I think [00:01:00] startups were just starting to take off. So when I was graduating, um, I always imagined myself in a corporate setting. Um, and so, you know, immediately after I graduated, I started applying to jobs and, um, opportunity with Moody's came up.Um, and I'd say that. You know, it, it was quite interesting. Um, I started at Moody's. I was there for about two years, and then I moved back to Hong Kong, um, and started at UBS. And so for the first, uh, six or seven years of my career, um, I was mainly focused on finance. Um, and it was really a great experience.And even to this day, uh, when I'm talking to people who were just graduating, um, I always encourage them to look into, uh, starting, starting at a corporate first. You know, one of the most important things I've found is that at, in a corporate setting, you have great mentors there. And so, um, one of the first managers I ever had Jocelyn, um, you know, really had a big influence, uh, on the way that I [00:02:00] worked to this day and the way that I manage my employees as well.Um, you know, being very hands on, but also making sure that I, um, She, you know, I, I took the time to learn important skills. Um, you know, a lot of things like how Excel works, um, how a company works, how teams work together. Um, and a lot of the insight that I have, um, right now and the way that I run my company, the way that I set up my systems and processes, um, is very heavily influenced by how, um, you know, I want to grow the company.So the way that I see my company now is to do that. I think we may have been disconnected, Alvin: but nice. Okay. The audio is fine. Like I seen the video is freezing a bit, but I heard you, uh, all along.Yeah. I heard your story about, uh, Jocelyn and Athena: Excel. Should I just continue now? Alvin: Yeah, just continue.[00:03:00] Okay. Can you hear me?Athena: Sorry, you're cutting Alvin: it. Right. I hear your whole story about your mentor Jocelyn. Yeah. Okay. Athena: All right. Uh, so, uh, just to continue, um, I think that. You know, working in a corporate environment, especially in a bank or at a financial services company, you know, gain a lot of insight into how, um, other companies succeed.Uh, you understand the importance of having strong or robust, uh, processes and systems. And, um, you know, these are the types of things that I want to instill into the company that I have. Um, I've worked at a couple startups previously, right? And things do get very chaotic. Um, and you know, there's a lot going on.You don't have a very big team. Um, and so things start to get messy very quickly. Um, but if you [00:04:00] have the right infrastructure in place, um, you know, things tend to go a bit more smoothly and you're able to control, um, a lot more of, um, your internal processes and ensure that your end customers, um, have the best journey possible.Alvin: Okay, we can go into a bit more detail later on when we talk about zoom vet about how you actually implement that, uh, how you implement those structures and processes in zoom vet. Uh, but for now, can you tell us a bit about mismatch events? You, you started this company back in Hong Kong. Um, what was that like?This was ...
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