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AdExchanger Talks

AdExchanger Talks

Written by: AdExchanger Talks
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.Copyright 2016, AdExchanger Economics Marketing Marketing & Sales Politics & Government
Episodes
  • The Gwyneth Effect, Measured

    The Gwyneth Effect, Measured
    Jun 10 2026

    You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gwyneth Paltrow.
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    47 mins
  • Don't Take Customers At Face Value

    Don't Take Customers At Face Value
    Jun 3 2026

    Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
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    50 mins
  • How 'Wrapped' Insights Become Audience Segments

    How 'Wrapped' Insights Become Audience Segments
    May 26 2026

    How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.
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    51 mins
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