Summary

In this episode of the AdVenture podcast, Joie Roberts and Orkun from the customer growth team at BidX discuss essential strategies for maximizing advertising performance during the Black Friday and Cyber Monday sales period. They analyze last year's performance data, emphasizing the importance of timing, budgeting, and leveraging AI in advertising creatives. The conversation also covers effective deal strategies, budget allocation across different ad types, and the significance of day parting to enhance competitiveness. Finally, they provide insights on maintaining momentum after Cyber Monday and the importance of tracking key metrics to ensure ongoing success.

Register for our BFCM webinar on 11/13/25 with Orkun and Joie here: https://zoom.us/webinar/register/WN_CYbW6MjqRGOvTtDylBt-Vw

Takeaways

Conversion rates increased by 13% year over year.

Average cost per click is down 25-30% compared to last year.

Sellers should start ramping up budgets in mid-October.

AI creatives are essential for optimizing ad performance.

Utilizing best deals can significantly increase visibility.

Separate top-performing keywords into their own campaigns.

Day parting can help optimize ad spend and conversion rates.

Monitor BSR and organic ranking post-Cyber Monday.

Adjust pricing strategies based on advertising performance.

Subscribe and save can generate free sales without advertising.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

Summary

In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions.

Takeaways

Creating demand instead of just capturing it is crucial.

There are five levels of audience awareness that require different messaging.

Unaware audiences need curiosity and emotion in ads.

Problem-aware shoppers need moments of realization to make a purchase.

Solution-aware audiences require education and comparison.

Product-aware buyers need proof and urgency to buy.

AI can help create content quickly to meet audience needs.

Optimizing for AI and human engagement is essential for conversions.

Understanding customer behavior through data can improve listings.

The future of advertising is about relevance and emotional connection.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

In this episode, Joie Roberts discusses the key insights from Scale Summit regarding the balancing act between growth and profit during Q4. The conversation emphasizes the importance of timing and strategy, introducing the Q4 flywheel strategy that focuses on aligning bids, pricing, and measurement tools to maximize profitability. Joie highlights the necessity of measuring performance to optimize ad spend and achieve compounding growth, ultimately guiding brands to succeed in the competitive holiday season.

Takeaways

It's all about momentum.

You don't actually have to choose either or.

Timing is everything in Q4.

Plan 60 days ahead for pricing.

Push for velocity early in Q4.

Shift into profit mode later in Q4.

You can't optimize what you can't measure.

The flywheel spins to create compounding growth.

Agile bid management is crucial.

Build systems, don't just run ads.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657