Summary

In this episode of the AdVenture podcast, Joie Roberts and Orkun from the customer growth team at BidX discuss essential strategies for maximizing advertising performance during the Black Friday and Cyber Monday sales period. They analyze last year's performance data, emphasizing the importance of timing, budgeting, and leveraging AI in advertising creatives. The conversation also covers effective deal strategies, budget allocation across different ad types, and the significance of day parting to enhance competitiveness. Finally, they provide insights on maintaining momentum after Cyber Monday and the importance of tracking key metrics to ensure ongoing success.

Register for our BFCM webinar on 11/13/25 with Orkun and Joie here: https://zoom.us/webinar/register/WN_CYbW6MjqRGOvTtDylBt-Vw

Takeaways

Conversion rates increased by 13% year over year.

Average cost per click is down 25-30% compared to last year.

Sellers should start ramping up budgets in mid-October.

AI creatives are essential for optimizing ad performance.

Utilizing best deals can significantly increase visibility.

Separate top-performing keywords into their own campaigns.

Day parting can help optimize ad spend and conversion rates.

Monitor BSR and organic ranking post-Cyber Monday.

Adjust pricing strategies based on advertising performance.

Subscribe and save can generate free sales without advertising.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

Summary

In this episode, Joie Roberts discusses insights from the Scale Summit, focusing on the power of AI in advertising and the importance of creating demand rather than just capturing it. The conversation highlights the need for tailored messaging for different audience awareness levels and emphasizes the significance of optimizing listings for both AI and human engagement to drive conversions.

Takeaways

Creating demand instead of just capturing it is crucial.

There are five levels of audience awareness that require different messaging.

Unaware audiences need curiosity and emotion in ads.

Problem-aware shoppers need moments of realization to make a purchase.

Solution-aware audiences require education and comparison.

Product-aware buyers need proof and urgency to buy.

AI can help create content quickly to meet audience needs.

Optimizing for AI and human engagement is essential for conversions.

Understanding customer behavior through data can improve listings.

The future of advertising is about relevance and emotional connection.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

In this episode, Joie Roberts discusses the key insights from Scale Summit regarding the balancing act between growth and profit during Q4. The conversation emphasizes the importance of timing and strategy, introducing the Q4 flywheel strategy that focuses on aligning bids, pricing, and measurement tools to maximize profitability. Joie highlights the necessity of measuring performance to optimize ad spend and achieve compounding growth, ultimately guiding brands to succeed in the competitive holiday season.

Takeaways

It's all about momentum.

You don't actually have to choose either or.

Timing is everything in Q4.

Plan 60 days ahead for pricing.

Push for velocity early in Q4.

Shift into profit mode later in Q4.

You can't optimize what you can't measure.

The flywheel spins to create compounding growth.

Agile bid management is crucial.

Build systems, don't just run ads.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

In this episode, Joie Roberts recaps the key insights from the Scale and Summit event, focusing on the importance of understanding the Amazon ecosystem, the role of AI in marketing strategies, and actionable insights for sellers to optimize their performance. The discussion emphasizes the need for a holistic approach to marketing, where strategy precedes skill, and highlights the significance of auditing sales funnels to maximize revenue growth.

Takeaways

The Amazon ecosystem requires a holistic approach to marketing.

PPC, SEO, and creative design are interconnected.

Strategy comes before skill in marketing efforts.

AI can enhance decision-making but does not replace human strategy.

Total revenue growth should be the primary optimization goal.

Auditing your funnel is crucial for identifying misalignments.

Sophisticated brands connect all aspects of their marketing.

Metrics like ACOS and TACOS are important but not the only focus.

Building momentum in marketing takes time, similar to fitness.

The best results come from combining creativity with data-driven automation.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

In this episode, Joie Roberts recaps key takeaways from Amazon Accelerate, emphasizing the transformative role of AI in business. She discusses the launch of Creative Studio, an AI tool that streamlines ad creation, and Seller Assistance, which acts as a co-pilot for managing Amazon accounts. Joie highlights the importance of integrating AI into business strategies to enhance efficiency and competitiveness, especially as the holiday selling season approaches.

Takeaways

AI is becoming an active business partner.

Creative Studio allows for quick ad creation.

Pro-level ads can now be created at low cost.

Seller Assistance monitors accounts 24/7.

It helps in inventory planning and account health.

AI tools can suggest marketing strategies.

AI can analyze sales patterns and customer behavior.

The competitive edge comes from testing and iterating with AI.

AI is essential for modern e-commerce strategies.

Planning for AI integration is crucial for success.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

In this conversation, Shane Barker discusses the complexities of managing Amazon reviews, the challenges of removing negative feedback, and the importance of understanding customer feedback. He shares his journey in digital marketing and the founding of TraceFuse, a company dedicated to helping brands navigate the review landscape. The discussion also touches on the role of AI in streamlining review management and the future trends in e-commerce. Shane emphasizes the need for sellers to focus on positive growth while managing the emotional impact of negative reviews.

Takeaways

Amazon's recent review changes make it easier for consumers to leave negative feedback.

Shane Barker transitioned from digital marketing to focus on review management.

TraceFuse has successfully removed over 14,000 reviews for clients.

The review removal process on Amazon is nuanced and challenging.

Negative reviews can provide valuable insights for product improvement.

AI is being leveraged to enhance review management processes.

Sellers should focus on building a strong base of positive reviews.
It's important to compartmentalize the emotional impact of negative reviews.
Sellers need to be prepared for the ups and downs of e-commerce.
TraceFuse offers tools for sellers to manage their reviews effectively.

Reach out to Shane: shane@tracefuse.ai
Learn more about Trace Fuse: www.tracefuse.ai

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

Heading to Amazon Accelerate 2025?

Come find us at Booth #44! I’ll be there with the BidX team sharing how brands can get the most out of Amazon Ads this Q4 and beyond. From holiday campaign strategies to scaling with DSP + AMC, we’re ready to talk about what matters most to your brand’s growth.

Want to set up a meeting in advance? Let’s lock in a time. email me at JRoberts@bidx.io

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657

In this episode of the Adventure Podcast, Joie Roberts interviews Maik Busch from REVOIC, exploring the evolution of marketplace strategies in e-commerce. They discuss the transition from daily deals to a more holistic approach in brand building, the complexities of cross-border selling in Europe, and the vital role brokers play in navigating legal and logistical challenges. The conversation also touches on cultural differences in consumer behavior and the importance of building trust through storytelling and customer experience.

Takeaways
The daily deal era has shifted to a more holistic strategy.
Brands must focus on building their identity on marketplace platforms.
Data-driven decisions are crucial for conversion rates.
Customer reviews are essential for building trust.
Regulatory complexities in Europe are increasing.
Brokers can simplify the entry into European markets.
Cultural differences impact e-commerce strategies significantly.
Product content must be tailored for each country.
Logistics and VAT regulations are critical for success in Europe.
Trust is built through storytelling and customer experiences.

Learn more about BidX:
► ► ► Visit our Website: https://www.bidx.io/en/
► ► ► Subscribe to this channel: Subscribe here
► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/register


➡️ Contact us:
► E-mail: adventure@bidx.io
► Phone: +1 332-334-3657