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Against The Sales Odds

Against The Sales Odds

Written by: Lance Tyson
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Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.


Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.


With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I'vI'veovided tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.


Tyson Group has been recognized as a Top Sales Training Company by Selling Power Magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as a 2023 Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.


Tune in to Against the Sales Odds with Lance Tyson

at https://www.tysongroup.com/podcast.


Embrace the opportunity and become the business leaders of your dreams today!

Copyright 2025 | All Rights Reserved | https://www.lancetyson.com/podcast Careers Economics Leadership Management Management & Leadership Personal Success
Episodes
  • In-Sights: You Are The First Sale

    In-Sights: You Are The First Sale
    Jan 29 2026

    In this short In-Sights episode of Against the Sales Odds, Lance Tyson breaks down a simple but often overlooked truth: you are the first sale. From mindset and confidence to credibility and belief, how you show up determines how others respond. If you’re struggling to influence, persuade, or move deals forward, the issue may not be your pitch — it may be what buyers are picking up before you even speak. A quick listen with a powerful reminder: sales always starts with you.

    👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.

    Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment

    Check out Lance's Bestseller Books:

    The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

    Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

    Download our playbooks: https://www.tysongroup.com/sales-playbooks

    Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

    Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

    Follow Lance across Social Media:

    LinkedIn - https://www.linkedin.com/in/lancetyson/

    Instagram - https://www.instagram.com/lance_tyson_1/

    X - https://x.com/lancetyson

    Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

    🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.


    Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
    Show More Show Less
    8 mins
  • In-Sights: Selling Is An Away Game

    In-Sights: Selling Is An Away Game
    Nov 28 2025

    In this episode of In-Sights, Lance Tyson breaks down one of the core principles behind high-performance selling: selling is an away game. Most salespeople prepare as if the game is played on their terms. But the truth is, every deal is won or lost on the buyer’s field — their needs, their environment, their rules, and their buying process. Lance unpacks what it really means to step into the buyer’s world, how top sellers adapt their approach, and why mastering the “away game” mindset leads to more trust, stronger conversations, and better outcomes.


    👉If you're looking to elevate your selling strategy, shift your perspective, and compete where the decision actually happens, this episode is a must-listen.


    Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment


    Check out Lance's Bestseller Books:

    The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

    Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

    Download our playbooks: https://www.tysongroup.com/sales-playbooks

    Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

    Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

    Follow Lance across Social Media:

    LinkedIn - https://www.linkedin.com/in/lancetyson/

    Instagram - https://www.instagram.com/lance_tyson_1/

    X - https://x.com/lancetyson

    Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast


    🎧 Tune in as Lance shares the mindset, behaviors, and tactics that separate average reps from elite performers.
    Show More Show Less
    7 mins
  • Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success

    Leading With Curiosity: Ryan Norys On Sales, Leadership, And Success
    Nov 10 2025

    In this episode, Lance Tyson sits down with Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, to uncover what it takes to build and lead a world-class sales organization in one of football’s most iconic clubs.

    Ryan shares his journey across different organizations, the lessons learned from early challenges, and how he developed a sales philosophy grounded in integrity, curiosity, and continuous learning. He opens up about leading a high-performing team with heart, navigating his transition to Tottenham Hotspur, and driving remarkable commercial revenue growth for the club.

    Whether you’re a sales leader or just starting your career, Ryan’s insights on leadership, culture, and success will leave you inspired to elevate your own game.

    Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment

    Check out Lance's Bestseller Books:

    The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

    Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

    Download our playbooks: https://www.tysongroup.com/sales-playbooks

    Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K

    Subscribe to our Newsletter: https://tysongroup.com/#weeklynewsletter

    Follow Lance across Social Media:

    LinkedIn - https://www.linkedin.com/in/lancetyson/

    Instagram - https://www.instagram.com/lance_tyson_1/

    X - https://x.com/lancetyson

    Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
    Show More Show Less
    41 mins
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