Richard Johnston joins Agency Ascend to share one of the most transparent conversations we’ve had yet about leaving the captive insurance model and rebuilding independently.

Richard walks through the realities of operating a captive agency, including shrinking bonuses, staffing requirements, storefront overhead, and aggressive rate increases that eventually pushed him to reconsider his future. He also shares the emotional side of the transition — including being told his book “wasn’t attractive,” navigating anxiety during the sale process, and supporting his family while preparing to start over from zero.

The conversation also dives into how Richard researched aggregators and networks, why he ultimately chose CAA, and how Access Plus helped bridge the gap while waiting for direct appointments. Richard explains how independence dramatically improved his close ratios, accelerated growth, and allowed him to build an agency model that aligned with his long-term goals and family priorities.

If you are a captive agent considering the independent path, this episode provides both the emotional and operational realities behind making the jump.

Richard's shares

Favorite book: The Bible

Favorite TV show: The Office

Favorite movie: Old School

Favorite quote: 1Co 10:31 "Therefore, whether you eat or drink, or whatever you do, do all to the glory of God"

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

The captive agency model has helped many agents enter the insurance industry, build discipline, and learn how to sell. But in 2026, the model is facing new pressure.

In this episode of Agency Ascend, Chad Brumit, Chris Sterlacci, and Jessica McBurney break down the biggest issues impacting captive agents right now, including reduced commission structures, moving compensation targets, rising business expenses, staffing requirements, and limited control over how the agency operates.

The team also explores when the captive model still makes sense, especially for agents who are new to insurance, and when it may become too restrictive for business-minded owners who want more control, stronger resale value, commercial opportunities, and long-term independence.

If you’re a captive agent wondering what comes next, this episode is for you.

Movie Quotes from the Team:
Chris "May the Force be with you"
Chad "the very things that hold you down- are going to lift you up"
Jessica "I don't want to be the product of my environment, I want my environment to be a product of me"

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

Starting an agency is exciting, but the first 12 to 24 months can also expose every weak spot in a business plan. In this episode of Agency Ascend, Chad Brumet, Chris Sterlacci, Jessica McBurney, and special guest Mindy Monaco, Director of Agency Development at CAA, break down the five things successful agencies do early to build real momentum. The conversation covers why having a plan matters, how to avoid drifting, and why early-stage owners need more than just hustle to get traction.

The team digs into what it really means to define a niche, why carrier strategy should go beyond collecting appointments, and how new owners often underestimate the importance of focus. They also talk through the financial realities of building an agency, including the difference between surviving personally and building a business that can actually thrive. Along the way, they highlight the need for steady pipeline activity, accountability, and strong coaching relationships that keep new agencies moving in the right direction.

If you are launching from scratch or trying to build a stronger foundation for growth, this episode lays out a practical framework for how to think, plan, and operate in the early stages.

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

In this episode of Agency Ascend, Chad, Chris, and Jessica break down what’s really happening with carrier relationships, market access, and agency positioning heading into 2026. While many agents are asking if markets are opening back up, the reality is more nuanced: carriers are becoming increasingly selective, prioritizing profitability, data, and alignment over sheer volume.

The team explores how strong carrier relationships can unlock far more than appointments—providing insights, growth opportunities, and strategic advantages that most agents overlook. They also dive into how different carrier strategies (broad vs. selective) impact agency growth, why diversification is now essential, and how small agencies can still compete against larger firms by leveraging relationships and adaptability.

If you’re an agency owner trying to navigate a faster, more complex market, this episode lays out exactly what it takes to stay competitive—and where most agents are falling behind.

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

Choosing a network, aggregator, or franchise isn’t about finding the “best” option—it’s about finding the right fit for your vision. In this episode, Chad and Jessica break down the primary models available to independent agency owners: easy-entry clusters, pure aggregation volume groups, elite institutional models, and franchise systems. Each comes with trade-offs in ownership, support, capital requirements, and long-term exit flexibility.

The team concludes with a deep dive into supported independence, and how combining national scale - with regional expertise creates flexibility across agency life stages, from side hustle to growth-minded scaling firm.

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

In this episode, the team breaks down the real paths agency owners take—and why choosing the wrong one can quietly limit growth. From lifestyle agencies and producer-owners to builders, acquirers, and exit-focused firms, the hosts explain how each model operates and why success looks different for each. The discussion challenges the assumption that all agencies should grow the same way, highlighting how misalignment between mindset and strategy creates friction.

As the conversation turns toward 2026, the focus shifts to the pressures reshaping the independent channel. Carrier expectations are rising, technology is no longer optional, and adaptability is becoming a competitive advantage. The team explores common warning signs—like revenue sawtoothing—and explains how delegation, systems, and leadership development separate scalable agencies from stagnant ones.

The episode closes with practical insights on what agency owners should prioritize now: production, technology adoption, and flexibility in a rapidly changing market. Whether you’re building for scale or designing a sustainable lifestyle agency, this episode provides a clear framework for making intentional decisions about your future.

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

In this episode of Agency Ascend, the core team dives deep into one of the most misunderstood topics in the insurance industry: contracts. Building on feedback from a previous acquisition-focused episode, the conversation explores how contract language determines who truly owns client relationships, carrier access, and long-term agency value. The hosts break down why many agents believe they own their book—when in reality, they may only be producing business for someone else.

Chris, Jessica, and Chad unpack the difference between owning client data and owning carrier contracts, using MGA, captive-light, and network models to illustrate how revenue can exist without equity. The episode also tackles acquisitions, red flags, and advice for both new and established agency owners.

Shares:
Chad: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” - Quote from George Brenard Shaw

Jessica: “The Man in the Arena” - Speech from Teddy Roosevelt

Chris: ““I would rather earn 1% of a hundred people’s efforts than 100% of my own efforts.” - Quote from John D. Rockefeller

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com

This special reaction episode of Agency Ascend brings the full core cast back together to revisit and react to standout moments from earlier episodes. Producer Sir Isaac steps in as moderator, curating clips and guiding discussion as the cast reflects—sometimes seriously, sometimes humorously—on how those conversations land with hindsight. The episode blends industry insight with candid behind-the-scenes commentary, giving listeners context on why certain moments resonated and how perspectives have evolved.

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at podcast@coverica.com. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com