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Agency Side

Agency Side

Written by: Justin Levinson
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About this listen

Hi, I'm Justin Levinson. Welcome to the Agency Side Podcast, a weekly show where I interview leaders from creative agencies worldwide to uncover their secrets to success.

Each week, I interview top agency leaders and explore their stories, uncovering the habits, strategies, and mindsets that have helped them succeed.

We talk about everything – the highs, the lows, and the lessons learned from their biggest mistakes. By tuning in, you’ll get a behind-the-scenes look at what goes on in the creative industry, picking up tips and tricks to help you along the way.

I’m excited to bring you conversations with well-known industry figures and unsung heroes who’ve never shared their stories publicly.

© 2025 Agency Side
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Episodes
  • Modern PR Unpacked with Nick Cowling
    Dec 15 2025

    🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Nick Cowling, CEO of Citizen Relations, to explore the evolving world of public relations.

    Nick shares his journey into the PR industry and how technology and AI are reshaping the field. He breaks down how Citizen is redefining modern PR by combining data-driven insights with creative strategy to build stronger, more authentic connections.

    The conversation dives into the importance of reputation management, navigating hybrid work environments, and what’s ahead for PR—including the growing role of influencers and the increasing demand for transparency and trust in communications.

    Tune in for thoughtful insights on leadership, innovation, and the future of public relations.

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    31 mins
  • Experiential Marketing Insights with MC²’s Ben Nazario
    Dec 10 2025

    🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Ben Nazario, Chief Growth Officer at MC², to unpack his path into the world of experiential marketing.

    Ben shares how he built his career in an industry driven by innovation, relationships, and unforgettable brand moments. He walks through the structure of the MC² team, how collaboration fuels their success, and why strong client partnerships remain the foundation of impactful work.

    The conversation touches on evolving trends shaping experiential marketing, the unique challenges of delivering large-scale events, and the sales strategies that keep trust and relationships at the center of every opportunity.

    Tune in for an insightful look at leadership, sales enablement, agency dynamics, and the rapidly changing landscape of experiential experiences.

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    27 mins
  • Designing Moments That Matter: Edie Gelardi’s Story
    Dec 1 2025

    🎧 In this episode of the Agency Side Podcast, host Justin Levinson sits down with Edie Gelardi, Division President at Duggal Visual Solutions, to explore her journey into the world of visual communications.

    Edie shares how she moved from marketing into leading large-scale visual projects, highlighting the role creativity plays in building meaningful brand stories. She breaks down the rise of pop-up experiences, the logistics behind executing them well, and why strong client relationships are essential to bringing ideas to life.

    The conversation also dives into her approach to hiring and team-building, the inspiration she draws from travel, and how technology—and increasingly AI—is reshaping the future of visual communication and brand experiences.

    Tune in for a wide-ranging look at creativity, experiential design, leadership, and the evolving landscape where storytelling and technology meet.

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    27 mins
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