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Always Lifting

Always Lifting

Written by: Karen Norheim
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About this listen

Always Lifting is a new video podcast hosted by Karen Norheim, CEO of American Crane & Equipment Corporation. It’s part of a broader content platform exploring leadership, innovation, wellness, heritage, and grit – all through the lens of curiosity, resilience, and storytelling.

© 2025 Always Lifting
Economics
Episodes
  • The Virtual Reality Doctor | Always Lifting Ep. 6
    42 mins
  • When Leaders Care About Their People | Always Lifting Ep. 5
    Dec 23 2025

    Karen sits down with friend and fellow second-generation leader Beth Hahn, President of Berkshire Systems Group and SAH, for a conversation on building culture that lasts. Beth shares how she grew from a small startup into leading a multi-location company—and why caring for your people, serving the community and leading with integrity are the real drivers of success.

    Beth’s story is proof that culture isn’t a slogan, it’s what you walk past, what you reinforce and what you build every day. When leaders truly care, people and communities rise with them.

    🔗 Learn more about Berkshire Systems Group at Berkshire Systems Group, Inc. (BSGI)

    💼 Connect with Beth (22) Beth Hahn | LinkedIn

    🎧 As always, like and subscribe to Always Lifting or stream it on all platforms

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    42 mins
  • The "Kingfish" of Goodwill | Always Lifting Ep. 4
    Dec 23 2025

    Karen sits down with Ed “Kingfish” Lada, President & CEO of Goodwill Keystone Area, to explore how a $102M social enterprise is using workforce development, sustainability, and AI literacy to lift communities across 22 Pennsylvania counties. From re-entry success stories to “AI @ Home” and ethical tech conversations, Ed shares why the future of work must include everyone.

    Today's Conversation Covers:

    • The story behind Ed’s “Kingfish” nickname and how his Louisiana roots continue to shape his purpose
    • Why Goodwill is truly more than a store and how donations power jobs, sustainability, and workforce development
    • How Goodwill launched its first AI literacy program and why AI skills matter for economic mobility
    • The ethical questions surrounding AI and why capability doesn’t always equal responsibility
    • What leaders often overlook about creativity, time, and recognizing the impact of their work

    👉 Don’t forget to subscribe to Always Lifting

    👉 Learn more about Goodwill at www.yourgoodwill.org

    👉Connect with Ed at https://www.linkedin.com/in/edwardlada

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    53 mins
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