Karen sits down with friend and fellow second-generation leader Beth Hahn, President of Berkshire Systems Group and SAH, for a conversation on building culture that lasts. Beth shares how she grew from a small startup into leading a multi-location company—and why caring for your people, serving the community and leading with integrity are the real drivers of success.

Beth’s story is proof that culture isn’t a slogan, it’s what you walk past, what you reinforce and what you build every day. When leaders truly care, people and communities rise with them.

🔗 Learn more about Berkshire Systems Group at Berkshire Systems Group, Inc. (BSGI)

💼 Connect with Beth (22) Beth Hahn | LinkedIn

🎧 As always, like and subscribe to Always Lifting or stream it on all platforms

Karen sits down with Ed “Kingfish” Lada, President & CEO of Goodwill Keystone Area, to explore how a $102M social enterprise is using workforce development, sustainability, and AI literacy to lift communities across 22 Pennsylvania counties. From re-entry success stories to “AI @ Home” and ethical tech conversations, Ed shares why the future of work must include everyone.

Today's Conversation Covers:

• The story behind Ed’s “Kingfish” nickname and how his Louisiana roots continue to shape his purpose
• Why Goodwill is truly more than a store and how donations power jobs, sustainability, and workforce development
• How Goodwill launched its first AI literacy program and why AI skills matter for economic mobility
• The ethical questions surrounding AI and why capability doesn’t always equal responsibility
• What leaders often overlook about creativity, time, and recognizing the impact of their work

👉 Don’t forget to subscribe to Always Lifting

👉 Learn more about Goodwill at www.yourgoodwill.org

👉Connect with Ed at https://www.linkedin.com/in/edwardlada

Always Lifting dives deep into the intersection of technology, leadership, and humanity with strategist, coach, and “tech whisperer” Chad Harvey.

Chad has a unique gift: he can walk into a room, talk about AI, and leave you feeling both smarter and more aware of just how much is changing around us. He recently led an AI training for our team at American Crane, sparking lightbulb moments that are still glowing.

In this conversation, Chad and Karen explore:
• How to separate shiny tech objects from real strategic value
• Chad’s “AAA framework” for thinking about AI: Augment, Automate, Accelerate
• Why mindset—and embracing discomfort—is critical for leaders and organizations
• The future of work, jobs, and how AI is reshaping our skills and roles
• What convergence of technologies could mean for our species and society
• Why true leadership is about enabling others, not just leading them

From Vikings to AI, from burnout to breakthroughs, Chad shares insights that will challenge you to rethink not just technology, but what it means to lift others in times of change.

If you’ve ever wondered how to ride the AI wave instead of being crushed by it, this episode is for you.

👉 Don’t forget to subscribe to Always Lifting
👉 Learn more about Chad at https://chadharvey.com/
👉Chad’s own show, AI for the C-Suite https://aiforthecsuite.com/
https://www.linkedin.com/in/chadcharvey
https://www.youtube.com/@ChadCHarvey
https://www.instagram.com/chadcharvey
https://www.facebook.com/ChadHarveyCoach/

Host Karen Norheim sits down with entrepreneur, storyteller, and award-winning business owner Freddy Vasquez, founder and “Big Cheese” of FXV Digital Design. Fresh off his company’s recognition at the 2025 Greater Reading Chamber Business Excellence Awards—right alongside American Crane—Freddy shares his inspiring journey from designing MySpace pages to building a thriving digital design agency.

Together, Karen and Freddy dive into themes of:
🌟 Grit & risk-taking: how Freddy faced challenges and took bold leaps to grow his business
🌟 The ups and downs of entrepreneurship: from losing jobs and maxing out credit cards to building something lasting
🌟 Business culture: creating a workplace rooted in authenticity, teamwork, and creativity
🌟 Branding & storytelling: why personal and business branding matter for long-term success
🌟 Community impact: giving back through toy drives, school outreach, and local partnerships

With honesty, humor, and heart, Freddy reveals what it means to “create something awesome today” and how resilience, people, and purpose have shaped his success.

If you’re an entrepreneur, leader, or anyone chasing a vision, this conversation will leave you energized, inspired, and ready to take the leap.

📌 Don’t forget to like, subscribe, and share if this episode lifts you!
🔗 Learn more about FXV Digitial Design at https://fxvdigital.com/

Follow them on socials:
https://www.facebook.com/FXVDigitalDesign/
https://www.instagram.com/fxvdigital/
https://www.tiktok.com/@fxvdigital
https://youtube.com/@fxvdigital
https://www.linkedin.com/company/fxv-digital-design/

Karen sits down with Joni Naugle — “The CEO Whisperer” — to explore the power of coaching, leadership, and peer learning. As a Vistage Chair and executive coach, Joni has guided countless CEOs and leaders through chaos, uncertainty, and pivotal career moments.

Together, Karen and Joni discuss:
✨ How Joni became a Vistage Chair and what makes peer groups so impactful
✨ The difference between leading and lifting others
✨ Why silence is a leader’s secret superpower
✨ Common blind spots CEOs face — and how to overcome them
✨ The importance of making tough decisions and holding people accountable
✨ The practices Joni uses to “fill her cup” and stay energized (including travel, guitar, and lifelong learning)

This is a conversation about clarity, courage, and growth — and how great leaders create ripple effects that change lives.

🔗 Learn more about Joni Naugle at https://naugleassoc.com
🔗Connect with Joni at https://www.linkedin.com/in/joninaugle/
🔗Learn more about Vistage at https://www.vistage.com/
📌 Don’t forget to like, subscribe, and share if this episode lifts you!

Always Lifting with Karen Norheim is a video podcast exploring leadership, innovation, wellness, heritage, and grit — all through the lens of curiosity, resilience, and storytelling. Hosted by Karen Norheim, CEO of American Crane and Equipment Corporation, each episode dives into personal insights, leadership philosophies, and big ideas shaping your world.

What does it mean to lift? Whether it’s lifting people, ideas, communities, or ourselves, these conversations are designed to expand perspectives and inspire growth.

Whether you’re a leader, innovator, maker, or lifelong learner, you’ll find thought-provoking conversations to lift your perspective and fuel your journey.

Subscribe to join us — and remember to Always Lift.