What makes a small town thrive — and how do you grow without losing what made it special in the first place?

In this episode of American Operator, we sit down with Josh Schrader, Mayor of Georgetown, Texas, for a wide-ranging conversation on leadership, small business, community, and the real work behind building Main Street America.

Mayor Schrader shares how Georgetown became one of the fastest-growing cities in the country while still preserving its small-town charm, why community involvement isn’t optional for business owners, and what leadership actually looks like when the headlines don’t matter.

This conversation covers:

• Why small businesses must give back to the communities they serve
• How Georgetown avoided becoming just another suburb
• Leading through rapid growth, COVID, and hard decisions
• The importance of humility, honesty, and accountability in leadership
• Why young people are returning to trades and small business ownership
• Balancing growth, culture, and long-term sustainability

From law to local government, from downtown squares to generational leadership, this episode is a masterclass on why Main Street still matters — and why the American Dream is alive in places willing to protect it.

If you care about small business, local leadership, and the future of American towns, this is a conversation you don’t want to miss.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

How do you go from corporate life to building a nationally recognized service brand?

In this episode of American Operator, we sit down with the founders of Pink’s Window Services to talk about leaving corporate jobs, surviving COVID layoffs, and building a blue-collar business with purpose.

They share the real story behind starting a window cleaning company, the humility required to succeed in the trades, and why hospitality, culture, and trust matter more than hype or technology.

This episode covers:
- Leaving corporate America to start a small business
- Building a service business in the trades
- Creating a culture-first blue-collar brand
- Faith, friendship, and entrepreneurship
- Why small businesses are the backbone of America

If you’re interested in entrepreneurship, small business ownership, service businesses, or the future of blue-collar work, this conversation will challenge how you think about success and work.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

Will Fry, Founder of American Operator, returns to the podcast to break down why Mainshares became American Operator—and what that shift means for the future of small business in America.

In this episode, we unpack the real problems with traditional private equity and solo ETA, why operators—not spreadsheets—should lead businesses, and how American Operator structures deals that keep companies locally owned and community-driven. Will shares the thinking behind the rebrand, the mission-first model, and why ownership is the clearest path to preserving the American Dream.

This is a conversation about stewardship, long-term thinking, and building a better future for America’s small businesses—one operator at a time.

Real stories. Real ownership. Real lessons from the field.
This is American Operator.
AO In Action: https://www.youtube.com/@AmericanOperator
Instagram: https://www.instagram.com/theamericanoperator
Website: https://www.americanoperator.com

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

DJ Smith runs a business built on a single truth: you only get one shot a year to get it right. As the founder of Holiday & Harvest Tree Farm in Austin, he operates in a world where Christmas isn’t a season — it’s a high-stakes sprint that determines the entire year.

DJ Talks About:
🔴 Running a seasonal, zero-margin-for-error business where one weekend can make or break everything.
🔴 How growing up between entertainment and education shaped his work ethic and creativity.
🔴 Starting at the bottom in his father’s business — and learning nothing is handed to you.
🔴 Door-to-door sales in 116° heat and the humility and grit it taught him.
🔴 Building a Christmas tree lot focused on experience, loyalty, and family magic.
🔴 The behind-the-scenes reality of flying in trees, forecasting demand, and surviving seasonal pressure.
🔴 Using the business as a way to give back — because holidays are joyful for some and painful for others.

Real stories. Real ownership. Real lessons from the field.
This is American Operator.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

Greg Gordon is unfiltered, unpredictable, and one of the most original operators you’ll ever meet. From renting margarita machines across Texas to running for Austin Mayor and accidentally building a global foam business, Greg’s story is a masterclass in saying yes, showing up, and figuring it out later.

Greg Talks About:
🔴 Growing up with chaos, grit, and resilience — and how it shaped his operator mindset.
🔴 The ninth-grade moment that taught him to ask, risk, and show up.
🔴 How one impulsive “yes” turned into a worldwide foam business.
🔴 Scaling Party Machines from garage mixing to Amazon, Walmart, and global demand.
🔴 Why mistakes are fine — but never the same mistake twice.
🔴 Planning every year with ruthless clarity and protecting his time.
🔴 Why not every customer is your customer — and why consistency beats everything.

Real stories. Real ownership. Real lessons from the field.
This is American Operator.
AO In Action: https://www.youtube.com/@AmericanOperator
Instagram: https://www.instagram.com/theamericanoperator
Newsletter: https://americanoperator.substack.com

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

On this Thanksgiving episode, JC reflects on gratitude, community, and what we lose when convenience replaces connection. It’s a reminder that Main Street still does something Amazon never will: bring people together.

JC Talks About:
🔴 How the holiday rush buries gratitude and intention.
🔴 The difference between mass-produced gifts and Main Street craftsmanship.
🔴 Why small businesses shape our culture and community.
🔴 The human connection you only find in local shops.
🔴 Supporting small business as a way to participate in the American Dream.

Real stories. Real ownership. Real lessons from the field.
This is American Operator.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

At 20 years old, Tori Clark lost her father — and overnight, inherited her family’s charter bus company, Clark Travel, along with millions in debt. What followed wasn’t just a business turnaround. It was a six-year fight to survive, rebuild, and eventually redefine what success means.

Today, she runs Spa Luxe, a hospitality-driven wellness brand rewriting the rules of the spa industry — built on empathy, service, and community.

Tori Talks About:
🔴 The difficulties of being brought up by a single father.
🔴 Turning around a business that's millions of dollars in debt at the age of 24
🔴 Keeping employees as well as customers happy.
🔴 The struggles of owning and operating a business as a young woman.
🔴 How she views life like a domino, and what that means to her and her community.

Real stories.
Real ownership. Real lessons from the field.
This is American Operator.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com

In the heart of Vail Valley, Ryan Thompson and Sean McNeill run 10th Mountain Whiskey & Spirit Co., a distillery paying tribute to the legendary 10th Mountain Division — soldiers who fought Nazis, came home, and laid the foundation for modern skiing and mountain recreation.

From bartending in small-town Colorado to building a nationally recognized whiskey brand, Ryan and Sean share the grit, hospitality, and entrepreneurial spirit that drive their work — and how honoring history can guide the future of business.

They Talk About:
🔴 Building a whiskey brand from the ground up while staying true to your roots.
🔴 The lessons of service, grit, and perseverance learned from the 10th Mountain Division.
🔴 Why running a business means working in service of something bigger than yourself.
🔴 How Main Street businesses preserve history, culture, and community.
🔴 The hardest lessons learned from failure — and why they pale in comparison to the challenges faced by those who came before them.

Real stories. Real ownership. Real lessons from the field.
This is American Operator.

Join the Movement
Tactical insights and behind-the-scenes stories from America’s operators:

• Website: www.americanoperator.com
• AO In Action: https://www.youtube.com/@AmericanOperator
• Instagram: https://www.instagram.com/theamericanoperator
• Newsletter: https://americanoperator.substack.com