This week on Amtower Off Center, host Mark Amtower is joined by Karl Feldman, managing partner of Hinge Marketing, to discuss the findings of the annual Hinge High Growth Study.

Topics discussed include tactics used by high growth companies such as:

• Research to determine best marketing & BD tools and tactics
• Conferences and other live networking venues
• The role of social networking and LinkedIn
• Developing SMEs and thought leadership
• Why smaller firms need to pay attention to marketing metrics

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

Topics include:

• The evolution of the Like button
• What the creation and adoption of the button reveals about technical innovation
• Why the button is addictive
• The rise of the "Like" economy
• How Like transformed advertising and marketing
• Like-facilitated influencer marketing

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.

Topics include:

• Building your brand with an "enemy" in mind
• Branding mistakes entrepreneurs make
• The power of saying NO to maintain focus
• Why brand extension does not work
• Creating a category where you can be first

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.