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Amtower Off-Center

Amtower Off-Center

Written by: Federal News Network | Hubbard Radio
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About this listen

Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.

© © Hubbard Radio Washington DC, LLC
Economics Political Science Politics & Government
Episodes
  • The annual Hinge High Growth Study
    Jan 23 2026

    This week on Amtower Off Center, host Mark Amtower is joined by Karl Feldman, managing partner of Hinge Marketing, to discuss the findings of the annual Hinge High Growth Study.

    Topics discussed include tactics used by high growth companies such as:

    • Research to determine best marketing & BD tools and tactics
    • Conferences and other live networking venues
    • The role of social networking and LinkedIn
    • Developing SMEs and thought leadership
    • Why smaller firms need to pay attention to marketing metrics

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    42 mins
  • Like: The button that changed the world
    Oct 28 2025

    Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

    Topics include:

    • The evolution of the Like button
    • What the creation and adoption of the button reveals about technical innovation
    • Why the button is addictive
    • The rise of the "Like" economy
    • How Like transformed advertising and marketing
    • Like-facilitated influencer marketing

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 mins
  • The Strategic Enemy
    Aug 27 2025

    Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.

    Topics include:

    • Building your brand with an "enemy" in mind
    • Branding mistakes entrepreneurs make
    • The power of saying NO to maintain focus
    • Why brand extension does not work
    • Creating a category where you can be first



    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    39 mins
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