Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
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Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
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About this listen
SHOW HIGHLIGHTS:
06:11 - How Will changes his offer and strategy depending on Order Value
12:22 - How to calculate the break even point for advertising campaigns
16:40 - Why you should send traffic to a long form sales page (and not a product description page)
20:14 - How to evaluate the different growth levers of an ad campaign
27:20 - What is working on TikTok right now
LINKS:
Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958
Reason Agency:
https://www.reasonagency.co/
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