• Why “good content” alone isn’t enough to boost engagement
• The importance of delivery timing, format, and member segmentation
• Tips for balancing evergreen content with timely responses
• When and how to reuse or repurpose content effectively
• Common myths about content volume, value, and visibility

• Marcus Leite – Director, Sales and Marketing at WorkerBee.TV
• Breanna Perrelli – Creative Program and Project Producer at WorkerBee.TV

Your content isn’t the problem. Your strategy—and your outcomes—might be.

In this episode, Marcus Leite and Breanna Perrelli break down why member engagement is falling short for so many associations—and how to fix it with smarter, scalable programming.

What we’re talking about:

• Why content that connects leads to higher retention and stronger member ROI
• How to build programming that aligns with your event calendar and member journey
• The biggest opportunity associations overlook: turning members into subject matter experts
• What engagement looks like when it’s driven by data, not guesswork

If you're building content without a clear plan—or you're not seeing the return—this is your roadmap. Hit play and start making your content work like a growth engine.

Ever feel like you’re stuck in a never-ending cycle of creating content? What if you could get more value from what you’ve already made—without stretching your team (or budget) too thin?

In this episode, Marcus Leite and Kristy Devantier break down how associations can repurpose, amplify, and even monetize their content with a few smart strategies.

What we’re talking about:

• Why associations feel like they’re always starting from scratch (and how to break the cycle)
• Easy ways to turn event footage, articles & presentations into fresh content
• How sponsorships can do more than just fund content—they can add real value for members
• The biggest mistakes associations make with content strategy (and how to avoid them)

Hit play, and let’s dive in!