• Why “good content” alone isn’t enough to boost engagement
• The importance of delivery timing, format, and member segmentation
• Tips for balancing evergreen content with timely responses
• When and how to reuse or repurpose content effectively
• Common myths about content volume, value, and visibility

• Marcus Leite – Director, Sales and Marketing at WorkerBee.TV
• Breanna Perrelli – Creative Program and Project Producer at WorkerBee.TV

Your content isn’t the problem. Your strategy—and your outcomes—might be.

In this episode, Marcus Leite and Breanna Perrelli break down why member engagement is falling short for so many associations—and how to fix it with smarter, scalable programming.

What we’re talking about:

• Why content that connects leads to higher retention and stronger member ROI
• How to build programming that aligns with your event calendar and member journey
• The biggest opportunity associations overlook: turning members into subject matter experts
• What engagement looks like when it’s driven by data, not guesswork

If you're building content without a clear plan—or you're not seeing the return—this is your roadmap. Hit play and start making your content work like a growth engine.

Ever feel like you’re stuck in a never-ending cycle of creating content? What if you could get more value from what you’ve already made—without stretching your team (or budget) too thin?

In this episode, Marcus Leite and Kristy Devantier break down how associations can repurpose, amplify, and even monetize their content with a few smart strategies.

What we’re talking about:

• Why associations feel like they’re always starting from scratch (and how to break the cycle)
• Easy ways to turn event footage, articles & presentations into fresh content
• How sponsorships can do more than just fund content—they can add real value for members
• The biggest mistakes associations make with content strategy (and how to avoid them)

Hit play, and let’s dive in!

Feeling overwhelmed with everything your association needs to accomplish? You’re not alone! In this episode of Association Amplified, host Marcus Leite sits down with Kristy Devantier to break down how association leaders can optimize their teams, delegate effectively, and know when to bring in outside expertise to maximize impact.

🎯 What You’ll Learn:

• How to avoid micromanagement and empower your team
• The right time to outsource vs. build internal capacity
• The key traits of a great vendor partner
• Why trust and feedback are essential for high-functioning teams

Your association can achieve big goals—even with a small team. Tune in for actionable strategies to work smarter, not harder!

🔊 Listen now and subscribe for more expert insights on association growth, engagement, and non-dues revenue!

• - Why facts alone don’t drive engagement—stories do
• - How case studies and success stories create stronger connections
• - When to use storytelling—and when to avoid it
• - How to balance clarity, emotion, and utility in your content

• - Learn why scattered, siloed content strategies lead to member fatigue and disengagement.
• - Discover how a well-planned content calendar creates a seamless, valuable experience for members.
• - Find out how associations can monetize content more effectively while maintaining trust and authority.

• -- A disjointed communication strategy overwhelms members—cohesion is key.
• -- Mix “asks” (event promos, renewals) with “gives” (educational content, insights).
• -- Strategic planning unlocks sponsorship opportunities and increases non-dues revenue.
• -- Associations must take control of the industry conversation—or risk losing their voice.

• *How to use promo content & sneak peeks to boost attendance
• *Capturing hype videos, daily recaps & expert interviews on-site
• *The post-event content goldmine (think podcasts, blogs & training materials)
• *Sponsorship ideas that go beyond logos

• Website as a Hub: Why your website should be more than just a digital billboard.
• Member-Centric Design: How to meet member needs and create a destination for engagement.
• Monetization Strategies: Ways to leverage your website to drive sponsorship and advertising revenue.
• Cross-Department Collaboration: The power of aligning content efforts across teams.
• Content Consistency: Why regular, high-quality content builds trust and authority.