Building an audience online might be the in thing in 2021, but crafting effective content and resonating with people in the vast ocean of content being created every day is easier, said than done today. In this episode, we dive into what he's learned publishing content online for the past seven years, why he thinks personal accounts are more valuable than your company accounts, and how the creator economy is shifting marketing forever.

We also talked about...

• Why over time content quantity leads to quality.
• The connection between Blake's personal Twitter and CopyAI's marketing goals.
• The impact of the creator economy on marketing.
• How to empower employees to use their personal accounts for marketing.

CONNECT WITH BLAKE
Today’s guest, Blake Emal, is a prolific content creator and CMO and Copy.ai. I'd love for you to reach out and let him know what you thought of this episode:

• Connect with Blake on Twitter @heyblake
• Check out Copy.ai

THANKS FOR LISTENING
This is the seventh episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart

"Within the first two seconds, they've already set up that the story, this guy's in a hurry. He's running around frantically about to run out the door, but then he pats his pockets and he's like, Oh, where are my keys? So now, you know, right away, what the tension is. He needs to find his keys because he needs to get going."

This week, I'm joined by Stewart Hillhouse. Stewart is a content creator, podcaster and a discerning student of content. We discussed the shifting landscape of content creation and how to intentionally improve your content with open and closed loops.

We also talked about...

• Why the future of content creation distributed
• Tactics for creating content that matches the channel
• What you can learn from Apple commercials
• How you can apply "loops" to content on any budget

CONNECT WITH STEWART
Today’s guest, Stewart Hillhouse, is a Content Marketer at Demand Curve, the host of the Top of Mind podcast. I'd love for you to reach out to him and let him know what you thought of this episode:

• Connect with Stewart on Twitter @stew_hillhouse

THANKS FOR LISTENING
This is the sixth episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart

The best way to measure a brand is by how strong a community they create, and building a strong community starts with adding and amplifying customer voices from day one.

It’s the difference between a conversation and a monologue.

When customers see their voices highlighted, they’re more likely to keep talking. Invest in that conversation, and you can build the kind of healthy dialogue that drives long-term connections.

This week, I'm joined by Nelio Leone. Nelio is the CEO and founder of Urban Monks and has led growth at some of the fastest growing brands. We dove into Nelio's playbook for "Brand Driven Growth" that applies a pre-testing framework from the corporate world to launching a new DTC brand, product, or project from scratch.

We also talked about...

• How Nelio decided to join Careem.
• Why community is the best measure of brand.
• The cult of product at tech companies.
• How to build a library of user generated content.

CONNECT WITH NELIO
Today’s guest, Nelio Leone is the Founder of Urban Monks a growth marketing agency that helps brands successfully go to market with a proven blueprint for attracting raving fans. I'd love for you to reach out to him and let him know what you thought of this episode:

• Connect with Nelio on LinkedIn

THANKS FOR LISTENING
This is the fifth episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart