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Author Brand Strategist with Jessica Sorentino
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Author brand strategist Jessica Sorentino joins the show to talk about the overlooked second career every writer faces: building a brand and platform after the book is done. She and Brittani dig into the difference between brand and marketing, why in-person connection drives book sales more than social media, how to use AI without losing your voice, and when it's actually okay to call yourself a writer.
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You can find the complete show notes here:
https://brittnischroeder.com/podcast/author-brand-strategist-with-jessica-sorentino