In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience.

00:00 Introduction and Trust in AI
00:42 Welcome to the Podcast
01:48 AI and Authenticity
02:13 Defining Authenticity
05:27 Importance of Authenticity for Brands
07:10 Coca-Cola's AI Misstep
11:43 Sports Illustrated Scandal
13:02 Protecting Brand Authenticity
16:54 Using Avatars for Internal Training
17:43 Replacing Lost Footage with AI
18:13 Perception of AI in Content Creation
19:13 Authenticity vs. Perfection in Marketing
20:21 The Role of Influencers in Brand Authenticity
25:56 Legal Considerations for AI Content
28:57 The Future of AI and Human Connection
30:15 Evaluating AI Tools in Marketing
34:15 Conclusion and Future Outlook

In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators.

Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it.

You’ll hear them break down:
Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the director

Where AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough”

Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels:

Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshooting

Saving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voices

Using AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the process

Finally, Bryan and Josh dig into culture:

How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraid

If you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords.

00:00 Introduction to AI in Content Creation
00:39 Welcome to Between Two Pixels Podcast
01:04 The Buzz Around AI
02:33 AI's Role in Content Creation and Marketing
03:27 AI as an Enhancement Tool, Not a Replacement
04:25 AI's Impact on Client Relationships
08:31 AI in the Production Process
17:57 Practical Use Cases of AI in Content Creation
23:10 AI's Role in Solving Audio Issues
24:05 The Art and Science of Content Creation with AI
25:00 Challenges and Best Practices in Using AI Tools
26:49 The Future of AI in Content Creation
27:49 Adapting to AI in the Workplace
28:32 The Importance of Innovation with AI
30:22 Legislation and Ethical Considerations in AI
33:17 Generational Perspectives on AI
34:48 Encouraging AI Adoption in Company Culture
40:01 Final Thoughts on AI in Content Marketing

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast

In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation.

00:00 Introduction to Research Questions
00:41 Welcome to Between Two Pixels
02:06 Market Research Overview
02:59 Key Areas of Market Research
05:17 Philosophy and Approach to Market Research
08:40 Practical Applications and Examples
14:28 Understanding Customer Perception in Healthcare
14:42 Researching New Markets and Value Propositions
16:05 Insights from Focus Group Studies
17:36 Adapting Marketing Strategies for Different Demographics
21:11 Tools and Processes for Market Research
25:35 Leveraging AI in Market Research
27:11 The Importance of a Research-Driven Culture

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels