In this episode of the Between Two Pixels podcast, Josh and Bryan delve into how AI impacts authenticity and trust in marketing. They discuss brand relationships, the importance of trust in different purchases, and the shift towards raw, imperfect content. Learn about successful and failed uses of AI, the importance of staying true to brand values, and future legal considerations. Tune in to explore how you can navigate AI in marketing while maintaining genuine connections with your audience.

00:00 Introduction and Trust in AI
00:42 Welcome to the Podcast
01:48 AI and Authenticity
02:13 Defining Authenticity
05:27 Importance of Authenticity for Brands
07:10 Coca-Cola's AI Misstep
11:43 Sports Illustrated Scandal
13:02 Protecting Brand Authenticity
16:54 Using Avatars for Internal Training
17:43 Replacing Lost Footage with AI
18:13 Perception of AI in Content Creation
19:13 Authenticity vs. Perfection in Marketing
20:21 The Role of Influencers in Brand Authenticity
25:56 Legal Considerations for AI Content
28:57 The Future of AI and Human Connection
30:15 Evaluating AI Tools in Marketing
34:15 Conclusion and Future Outlook

In this episode of Between Two Pixels, co-CEOs Bryan Owen and Josh Peters cut through the AI hype and talk honestly about what artificial intelligence actually means for agencies, in-house teams, and content creators.

Instead of doom-and-gloom “AI will take your job” takes, they unpack how AI can act like a creative contractor or co-pilot—powerful, but only if you know how to direct it.

You’ll hear them break down:
Why “if we’re not innovating with AI, we can be replaced by AI”—and what that really means for agencies. How to use AI like a contractor: giving it clear direction, checking its work, and treating yourself as the director

Where AI fits in the full marketing workflow: research, ideation, scripting, production, and problem-solving. How to keep authenticity and credibility when AI can generate content that looks and sounds “good enough”

Why the psychology of influence hasn’t changed—people still trust people, not bots They also share real, behind-the-scenes use cases from their own work at Between Pixels:

Rebuilding a lost on-camera segment from a shoot in Greece using AI video + voice, without reshooting

Saving a once-in-a-lifetime groundbreaking ceremony whose audio was destroyed, by cloning speakers’ voices

Using AI tools to remove excuses, fix mistakes, and deliver better work faster—without cutting humans out of the process

Finally, Bryan and Josh dig into culture:

How to get your team to embrace AI instead of fearing it. Why AI adoption has to be bottom-up, not just a mandate from the C-suite. Why “this is the worst AI you’ll ever use” should make you more curious, not more afraid

If you lead an agency, run a content or social team, or you’re just trying to figure out how to use AI without losing your brand’s soul, this episode will give you a practical roadmap—not just more AI buzzwords.

00:00 Introduction to AI in Content Creation
00:39 Welcome to Between Two Pixels Podcast
01:04 The Buzz Around AI
02:33 AI's Role in Content Creation and Marketing
03:27 AI as an Enhancement Tool, Not a Replacement
04:25 AI's Impact on Client Relationships
08:31 AI in the Production Process
17:57 Practical Use Cases of AI in Content Creation
23:10 AI's Role in Solving Audio Issues
24:05 The Art and Science of Content Creation with AI
25:00 Challenges and Best Practices in Using AI Tools
26:49 The Future of AI in Content Creation
27:49 Adapting to AI in the Workplace
28:32 The Importance of Innovation with AI
30:22 Legislation and Ethical Considerations in AI
33:17 Generational Perspectives on AI
34:48 Encouraging AI Adoption in Company Culture
40:01 Final Thoughts on AI in Content Marketing

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Mastering Market Research - Turning Insights into Impact | Between Two Pixels Podcast

In this episode of Between Two Pixels, owners Josh Peters and Bryan Owen discuss the significance and methodologies of market research for brands ranging from small businesses to those earning up to $500 million annually. They cover types of research including market analysis, consumer insights, and performance measurement. The discussion also touches on using AI to enhance research, various research tools, and real-world examples illustrating how research drives business decisions. Join us as we explore actionable strategies to connect with your audience through well-informed marketing and content creation.

00:00 Introduction to Research Questions
00:41 Welcome to Between Two Pixels
02:06 Market Research Overview
02:59 Key Areas of Market Research
05:17 Philosophy and Approach to Market Research
08:40 Practical Applications and Examples
14:28 Understanding Customer Perception in Healthcare
14:42 Researching New Markets and Value Propositions
16:05 Insights from Focus Group Studies
17:36 Adapting Marketing Strategies for Different Demographics
21:11 Tools and Processes for Market Research
25:35 Leveraging AI in Market Research
27:11 The Importance of a Research-Driven Culture

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Building an Authentic American-Made Brand with Nathan Martin | Between Two Pixels Podcast

In this episode of the Between Two Pixels podcast, we sit down with Nathan Martin, the founder and CEO of Go Forth Goods. Nathan shares the origin story of his company, which began out of frustration with poorly made products, and his journey transitioning from marketing to creating high-quality leather goods. We discuss the importance of brand positioning, audience engagement, and maintaining core values while adapting to market changes. Nathan also talks about the challenges and strategies involved in growing a business without sacrificing quality or customer service. Tune in to learn about his approach to American-made craftsmanship, the significance of customer feedback, and the future aspirations for Go Forth Goods.

00:00 Introduction and Importance of Adaptability
00:39 Welcome to the Podcast
01:14 Nathan Martin's Origin Story
01:35 Starting Go Forth Goods
02:17 Initial Product Development
03:52 Testing the Market
05:05 Building the Product Line
08:07 Company Growth and Current State
09:03 Brand Philosophy and Customer Engagement
12:32 Community and Customer Feedback
19:29 Future Vision and Challenges
27:27 The Business Model of Go Forth Goods
27:47 The Role of Storytelling in Marketing
30:01 Future Trends in the Fashion Industry
32:09 Challenges and Resilience During the Pandemic
34:40 The Importance of Social Media
38:01 Balancing Brand Storytelling and Product Features
41:08 Exploring New Marketing Channels
44:06 Working with External Agencies
46:49 Metrics and Measuring Success
51:11 Adapting to Market Changes
53:41 Conclusion and Final Thoughts

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

Unlocking the Secrets of Brand Strategy at Zillow | Between Two Pixels Podcast

In this episode of the 'Between Two Pixels' podcast, Between Pixels Co-CEO Bryan Owen sits down with Dave Healing, the Senior Director of Brand at Zillow, to explore how brands can build meaningful connections with consumers. Healing shares his journey, insights from his career, and dives deep into how Zillow has evolved its brand strategy to remain a household name. Learn about the importance of storytelling, the integration of brand and content, and how Zillow maintains trust and engagement in a rapidly changing marketplace. Whether you're a marketing professional or just curious about brand dynamics, this episode offers invaluable takeaways. Tune in to discover how Zillow is making home a reality for more people every day.

00:00 Introduction to the Podcast and Today's Topic

01:19 Guest Introduction: Dave Healing from Zillow

02:27 Dave Healing's Career Journey

04:16 Understanding Zillow's Brand Strategy

05:57 Zillow's Evolution and Consumer Engagement

11:31 Transparency and Innovation at Zillow

22:19 Marketing and Product Integration

26:22 Effective Channels for Storytelling

27:19 Optimizing the Search Process

27:45 Introducing Sky Tour

28:23 Engaging Through Owned Channels

28:58 Social Media Strategy

31:18 Measuring Success

35:31 Agency Collaboration

38:52 Fostering Creativity and Innovation

42:12 The Role of Storytelling

44:20 Social Content Strategy

46:48 AI and Brand Authenticity

48:06 Future of Brand-Consumer Relationships

51:59 Concluding Thoughts on Brand Integration

In this episode of the Between Two Pixels podcast, we dive into the world of YouTube. Between Pixels founder Josh Peters, joins the conversation to share his journey on YouTube, the challenges of growing an audience today, and the importance of high-quality content. We discuss how brands can leverage YouTube and strategize around streams of content. We also cover topics like the different types of YouTube creators, effective brand strategies, and the intricacies of monetizing content. Tune in for expert advice on starting a YouTube channel, understanding the algorithm, and leveraging the platform for both personal and professional growth.

00:00 Introduction
00:38 Welcome to Between Two Pixels Podcast
01:05 Getting Started on YouTube
02:53 Challenges and Strategies for YouTube Growth
07:08 Types of YouTube Creators
08:58 Brands and Influencers on YouTube
15:03 Advice for New Creators and Brands
17:46 Mastering YouTube Thumbnails and Keywords
19:38 Understanding the YouTube Algorithm
20:45 Audience Engagement Strategies
22:09 The Role of Shorts and Posting Frequency
27:28 Monetizing Your YouTube Channel
31:45 Effective Content Creation and Podcasting
35:41 Final Thoughts on YouTube Success

What's REALLY Working on Social Media in 2025?

In this episode of the Between Two Pixels podcast, hosts Josh Peters and Katie Gillen delve into the evolving landscape of social media marketing. They discuss the importance of having an 'always on' organic strategy and the benefits of high-quality, consistent posting. The conversation touches on the chaotic state of social media, the potential TikTok ban, and why brands should diversify their social platforms to safeguard their audiences. Katie shares insights on how TikTok trends influence other platforms like Instagram and the rising role of AI in content creation and marketing. They also explore the balance between organic and paid content, the impact of visual and brand consistency, and the fine line between overproducing and maintaining authenticity. The episode wraps up with practical advice on content testing, analytics, and leveraging AI tools for efficiency in a dynamic social media landscape.

00:00 Introduction to Organic and Paid Social Media Strategies
00:39 Welcome to Between Two Pixels Podcast
01:35 Current State of Social Media
03:36 TikTok's Influence on Social Media Trends
05:44 Organic vs Paid Content: Finding the Balance
11:47 The Importance of Brand Voice in Social Media
16:29 Balancing Production Quality and Authenticity
19:29 The Role of Microphones in Content Creation
19:48 The Evolution of Content Standards
20:23 Testing and Analytics for Social Media
24:21 The Impact of AI on Social Media
31:22 Consistency and Authenticity in Branding
35:28 Final Thoughts and Future Trends

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels

The SECRET to Successful Brand Activations

In this episode of 'Between Two Pixels', Katie Gillen, Director of Marketing at Between Pixels, hosts Abby Holland, the Brand Activation Marketing Manager, to dive into the world of brand activation marketing. They discuss the importance of knowing your audience, careful planning, and the role of direct, in-person interactions in creating memorable brand experiences. The conversation includes practical examples, common pitfalls to avoid, and emerging trends like virtual experiences and sustainability in brand activations. Tips on training brand ambassadors and working with agencies for activation marketing are also covered.

00:00 Introduction to Effective Marketing Campaigns
00:46 Welcome to Between Two Pixels Podcast
01:07 Understanding Brand Activation Marketing
01:34 Examples of Successful Brand Activations
02:53 The Importance of Direct and Organic Marketing
04:10 Planning and Strategy for Brand Activations
07:05 Measuring the Impact of Brand Activations
08:29 Common Pitfalls in Activation Marketing
10:19 Training and Finding the Right Brand Ambassadors
11:34 Trends in Activation Marketing
13:51 Best Practices and Insider Tips
15:37 Working with an Agency for Activation Marketing
18:02 Exciting Activation Experiences
19:09 Upcoming Activation Projects
20:28 Conclusion and Farewell

WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.

We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.

WHAT WE DO
We create story-driven content, campaigns, and strategy.

Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.

HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.

CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels