Bloom Talks is a podcast show bringing you guest speakers talking about the topics that really matter for women in the communications industry and beyond.

Meet the presenter:

Susi Castle is a marketer and the founder of Anders & True, a strategic marketing consultancy, with over a decade of experience helping businesses achieve measurable results. A WACL Talent Award winner and Patricia Mann Award winner, she's been part of the Bloom community since 2017, and for four years, a member and proud mentor.

As host of Bloom Talks, Susi loves asking unexpected questions and celebrating people's successes. Diagnosed with autism and ADHD later in life, she brings a unique perspective to every conversation – one that helps her spot connections others might miss.

When she's not building brands with her consultancy clients, she's helping professionals get comfortable with discomfort to push them to ever greater growth.

Taking Controlled Risks to Evolve as a Marketer

In this episode, we explore how intentional, measured risk-taking can drive professional growth in an evolving market. Our guest this week, Ingrid Sierra reflects on pivotal moments in her career where embracing change allowed her to adapt, grow, and expand her impact as a marketer. The conversation highlights the value of mentorship from both perspectives: giving back through guidance while also learning from younger generations to stay connected to emerging trends and ideas. She also discusses the importance of exploring new roles and opportunities as a way to better understand where the industry is headed. With greater access to information and learning than ever before, this episode underscores why marketers should feel empowered to try new approaches, develop new skills, and pursue continuous, intentional growth.

Ingrid Sierra is a French-British professional with 20 years of global marketing experience who specialises in B2B and B2C strategies, boasting a proven track record of revenue growth and enhancing lifetime customer value for international brands. Excelling in building and nurturing high-performing marketing functions by fostering a culture of empowerment and trust, Ingrid’s expertise includes brand strategy, customer lifecycle management, digital marketing, product marketing, and data analytics. Ingrid is actively engaged in mentoring programs.

CREDITS -

Host - Susi Castle

Contributor - Ingrid Sierra

Post production - Sarah Chu, Naz Erten, Gina Miller

Hosted on Acast. See acast.com/privacy for more information.

Bloom Talks is a podcast show bringing you guest speakers talking about the topics that really matter for women in the communications industry and beyond.

Meet the presenter:

Susi Castle is a marketer and the founder of Anders & True, a strategic marketing consultancy, with over a decade of experience helping businesses achieve measurable results. A WACL Talent Award winner and Patricia Mann Award winner, she's been part of the Bloom community since 2017, and for four years, a member and proud mentor.

As host of Bloom Talks, Susi loves asking unexpected questions and celebrating people's successes. Diagnosed with autism and ADHD later in life, she brings a unique perspective to every conversation – one that helps her spot connections others might miss.

When she's not building brands with her consultancy clients, she's helping professionals get comfortable with discomfort to push them to ever greater growth.

Present with Power: How Action Builds Confidence

In this episode of Bloom Talks, we sit down with Mary Langan who helps people step into their confidence, speak with impact, and push past fear - whether they’re sharing a small idea in a meeting or delivering a keynote on stage.

She takes us through her experiences training professionals across the industry and shares memorable moments from individuals who transformed their careers by finding their voice. We also explore some eye-opening statistics on the lack of female CEOs, the persistent gaps in seniority, the ageism barrier for women in the sector and what this means for future leaders.

Throughout the episode, she offers practical, accessible tips on crafting and delivering a powerful presentation: how to manage nerves, how to structure your message, and how to grow through imperfection. Her message is clear - confidence isn’t innate; it’s built through action.

Mary is the founder of Nua, a boutique people development company helping leaders and teams perform at their best. After a career in sales and leadership at BBC Worldwide, Mary founded Nua to bring fresh thinking to how people grow, lead, and collaborate. My work helps leaders grow in confidence and care, teams build trust and alignment, and individuals communicate with clarity and impact , bringing out the best in people and the organisations they serve. Clients describe my work as both stretching and supportive, helping them think differently and perform at their best. “Mary has been a trusted partner to our Board for a number of years, helping us grow as a team, align around a shared vision, and imagine what’s next. She has a rare mix of sharp insight and warmth. She stretches our thinking, lifts our energy, and is simply a joy to spend time with.” Managing Director, UK, Global Media Agency

CREDITS -

Host - Susi Castle

Contributor - Mary Langan

Post production - Rachel Flynn, Naz Erten, Gina Miller

Hosted on Acast. See acast.com/privacy for more information.

Bloom Talks is a podcast show bringing you guest speakers talking about the topics that really matter for women in the communications industry and beyond.

Meet the presenter:

Susi Castle is a marketer and the founder of Anders & True, a strategic marketing consultancy, with over a decade of experience helping businesses achieve measurable results. A WACL Talent Award winner and Patricia Mann Award winner, she's been part of the Bloom community since 2017, and for four years, a member and proud mentor.

As host of Bloom Talks, Susi loves asking unexpected questions and celebrating people's successes. Diagnosed with autism and ADHD later in life, she brings a unique perspective to every conversation – one that helps her spot connections others might miss.

When she's not building brands with her consultancy clients, she's helping professionals get comfortable with discomfort to push them to ever greater growth.

ADHD Awareness: Understanding the Challenges and Championing the Strengths

In this episode of Bloom Talks, Susi & Britt share their lived experiences of having ADHD - how it can shape your work life and the unique strengths it brings to the table. Britt busts some myths about ADHD and talks us through both the challenges and advantages of being ADHD/ND in professional environments, shining a light on the areas that are less known about and what that can mean for ADHDers in the workplace. Britt and Susi discuss diagnosis and Britt shares her journey as well as some quick, actionable tips for leaders and colleagues to foster true inclusivity. Most importantly, we celebrate the creativity, energy and all the good that often comes with ADHD.

Britt Sarony is a Creative Catalyst, Strategic thinker, expert problem-solver, and Neurodiversity & Age Consultant, with 25 years in advertising, recognised for her award-winning work. She specialises in reframing problems as opportunities, challenging assumptions, and delivering breakthrough ideas and solutions fast. A late-diagnosed ADHDer, she co-won Creative Equals’ first Disabled Creatives pitch for Guinness Six Nations rugby, then developed an insight-led inclusion initiative for Disabled and neurodivergent fans. She has chaired panels on self-advocacy and burnout and co-led Bloom ND for three years. Britt empowers brands, organisations and individuals to unlock their potential through insight, ideation, and neuroinclusive thinking. She champions the value of ND workers; late-diagnosed women and, freelancers.

CREDITS -

Host - Susi Castle

Contributor - Britt Sarony

Post production - Laura Gran, Naz Erten, Gina Miller

Hosted on Acast. See acast.com/privacy for more information.