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BNSME Beat

BNSME Beat

Written by: Greg Hennessey
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About this listen

The Buffalo Niagara Sales & Marketing Executives presents our podcast, BNSME Beat hosted by Greg Hennessey. BNSME Beat features discussions with local experts in business, sales and marketing. New episodes are available at 9:00 AM EST every second Wednesday of the month.2024 Economics Marketing Marketing & Sales
Episodes
  • Jeanne Hellert - Managing Multiple Organizations
    Feb 11 2026

    Jeanne Hellert is the owner of JEH Consulting, an outsourced administration and management services company. She currently has contracts with six local professional business associations including BNSME. Each group has their own leadership structure, schedule, mission, audience and events. Jeanne works with each group's board of directors and interacts with their members, prospective members, and vendors. As the main point of contact for these organizations, Jeanne is connected with hundreds of businesspeople in Western New York.

    In this episode Jeanne talks about her background and journey to managing multiple organizations.

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    34 mins
  • Chelsea Heary and Tiffany Lambert - How Sales and Marketing go Hand-in-Hand
    Jan 14 2026

    This month's guests on the Twenty-Third episode of BNSME Beat are Tiffany Lambert and Chelsea Heary from Netrio a local IT Managed Services provider with a national footprint as well.

    Tiffany Lambert is an Event Marketing Manager at Netrio, with a strong background in project coordination, process optimization, and client engagement. She specializes in planning and executing impactful events that enhance brand visibility and foster meaningful connections. Tiffany's previous roles in sales coordination and project management have equipped her with expertise in logistics, vendor relations, and strategic marketing initiatives, making her a versatile professional committed to delivering exceptional results.

    Chelsea Heary is an Account Executive with Netrio, With her previous work in sales, marketing and recruiting, Chelsea has used her relationship building, communication skills and growth mindset to help navigate through a recent company acquisition and success this past year. She is known for her cross collaboration with other departments and is looking forward to discussing how sales and marketing work in hand in hand.

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    31 mins
  • Kristen Murray - A Discussion on Hippotherapy
    Dec 10 2025

    Kristen Murray, MS, OTR/L, HPCS

    Founder & Executive Director — Red Barn Nature's Way Foundation, Inc.

    Owner & Operator — Red Barn Occupational Therapy, PLLC

    Kristen Murray is a dedicated and visionary occupational therapist whose practice and nonprofit work are rooted in her lifelong connection to the natural world and the healing power of equine-assisted strategies. As one of only five Hippotherapy Clinical Specialists (HPCS®) in New York State, Kristen combines advanced clinical expertise, nature-based therapeutic philosophy, and entrepreneurial leadership to support people of all abilities. With a Master of Science in Occupational Therapy and full licensure as an OTR/L, Kristen brings extensive experience and a unique specialization to her work. Her HPCS credential certifies her as having advanced knowledge in the use of equine movement within therapy practice—certified by the American Hippotherapy Certification Board (AHCB)—indicating rigorous training, clinical reasoning, and evidence-based practice in hippotherapy. As owner of Red Barn Occupational Therapy, Kristen leads a clinical practice that integrates traditional occupational therapy with the modalities of nature, animals, and equine movement. Her nonprofit, Red Barn Nature's Way Foundation, Inc., furthers her mission to extend access to meaningful, nature-based services that promote independence and well-being for persons of all backgrounds and abilities.

    Kristen's personal journey in the fields, forests, and on horseback has shaped her therapeutic vision. Growing up immersed in natural landscapes and equestrian life, she learned early the profound developmental and healing potential of the natural world: how movement, rhythm, sensory input, and connection to living creatures support growth, regulation, and meaningful occupation. Her clinical and nonprofit frameworks reflect this philosophy—with a focus on harnessing the rhythms and sensory-motor opportunities of equine movement, coupled with the context of the outdoors and nature, to engage clients, families, and communities in transformative work. Kristen's mission is to see therapy and nature converge so that clients don't just "receive treatment," but engage deeply in experiences that change how they move, feel, interact, and live. Whether in the clinic or under open skies beside horses, she guides individuals toward greater participation, self-expression, and independence. With the Red Barn Nature's Way Foundation, Kristen's vision extends beyond the therapy room to community initiatives, outdoor wellness programs, and opportunities for persons from diverse backgrounds and abilities to connect with nature, movement, and meaningful occupation.

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    33 mins
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