Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist.

They are completely wrong.

In this episode of Back On T-R-A-C-K, I sit down with Christopher Collier, Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework.

We dive into:

• The M&A Playbook: Auditing and unifying digital marketing engines for newly acquired companies under PE timelines.
• From Paperwork to Culture: Shifting the positioning of compliance software from a mandatory chore into a predictive risk asset.
• Leading by Lifting: Why putting empathy and team empowerment at the center of your GTM strategy yields premium pipeline velocity.

Stop treating your marketing team like an execution machine. It’s time to build an infrastructure that lifts your people and your profits simultaneously.

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem.

They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal.

In this episode of Back on T-R-A-C-K, I sit down with Garrett Jestice, Founder of 10x Solo and former B2B SaaS CMO, to break down how to stop running a frantic, bespoke hustle and start building a highly repeatable revenue engine.

We dive into:

• Translating B2B SaaS product-market fit frameworks straight into high-ticket services.

• The "Offer-Market Fit" framework: Selling the exact same outcome to the same buyer on repeat.

• Designing a high-converting, low-friction "intro offer" to open corporate doors seamlessly.

• How standardizing your delivery model instantly protects your calendar and scales your profit margins.

Stop reinventing your services for every single client proposal. It’s time to win your best clients on purpose.

Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company.

That belief is completely misplaced.

In this episode of Back on T-R-A-C-K, I talk with Jane Serra, Global Head of Marketing at memoryBlue, about how she delivered 40–70% year-over-year revenue growth and navigated three corporate acquisitions in just 12 months—while keeping an incredible 100% of her team on board.

We dive into:

• The operational reality of successfully pivoting a GTM engine from SLG to PLG.

• Moving upstream from transactional SMB sales to land high-value enterprise accounts.

• The "Slinky Detangler" approach: How to strip the vanity metrics out of your marketing strategy and lead your people with absolute heart and clarity.

You do not have to sacrifice your workplace culture to hit your quarterly revenue targets. It's time to learn how to scale your pipeline and your people simultaneously.