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Back on T-R-A-C-K

Back on T-R-A-C-K

Written by: MKG Marketing Inc
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About this listen

 Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.MKG Marketing Inc Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Turning Complexity Into Clear Marketing | Aerin Paulo

    Turning Complexity Into Clear Marketing | Aerin Paulo
    Apr 29 2026

    Most early-stage marketing doesn’t fail because of effort.

    It fails because complexity isn’t translated into clarity.

    In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies.

    Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn complex topics into clear, usable messaging that actually drives growth.

    We dive into:
    • Building a marketing function from scratch
    • Turning complex products into simple, compelling messaging
    • Scaling with small teams and limited resources
    • Creating sustainable systems without overcomplicating

    If you’re building marketing from zero—or trying to make sense of the chaos—you’ll want to tune in.
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    57 mins
  • Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market

    Kelly O'Dwyer-Manuel on Analyst Relations and Winning the Enterprise Market
    Apr 15 2026

    Being "technically right" doesn't mean you'll win the market.


    In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.


    In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry Analyst Relations at NXP Semiconductors. Kelly is a "mega tech nerd" who knows exactly how to turn analyst insights into a competitive edge.


    We discuss: • Why AR is a strategic function, not just a PR checkbox. • How to influence the influencers (Gartner, Forrester, and beyond). • Building credible messaging in a "buzzword-heavy" security market. • How early-stage companies can play the "long game" of authority.


    If you want to know why some companies "own" the conversation while others are left out of the reports, this is a must-listen.
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    59 mins
  • Why Your ICP Matters More Than Your Marketing Tactics | Yehuda Cagen

    Why Your ICP Matters More Than Your Marketing Tactics | Yehuda Cagen
    Apr 8 2026

    Most B2B marketing doesn’t fail because of tactics — it fails because of targeting.

    In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate complex buying committees, and build messaging that actually resonates with skeptical cybersecurity and tech buyers.

    If you’re looking to sharpen your targeting, improve conversion, and stop wasting time on the wrong prospects, this conversation is for you.
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    1 hr and 1 min
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