Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist.

They are completely wrong.

In this episode of Back On T-R-A-C-K, I sit down with Christopher Collier, Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework.

We dive into:

• The M&A Playbook: Auditing and unifying digital marketing engines for newly acquired companies under PE timelines.
• From Paperwork to Culture: Shifting the positioning of compliance software from a mandatory chore into a predictive risk asset.
• Leading by Lifting: Why putting empathy and team empowerment at the center of your GTM strategy yields premium pipeline velocity.

Stop treating your marketing team like an execution machine. It’s time to build an infrastructure that lifts your people and your profits simultaneously.

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem.

They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal.

In this episode of Back on T-R-A-C-K, I sit down with Garrett Jestice, Founder of 10x Solo and former B2B SaaS CMO, to break down how to stop running a frantic, bespoke hustle and start building a highly repeatable revenue engine.

We dive into:

• Translating B2B SaaS product-market fit frameworks straight into high-ticket services.

• The "Offer-Market Fit" framework: Selling the exact same outcome to the same buyer on repeat.

• Designing a high-converting, low-friction "intro offer" to open corporate doors seamlessly.

• How standardizing your delivery model instantly protects your calendar and scales your profit margins.

Stop reinventing your services for every single client proposal. It’s time to win your best clients on purpose.

Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company.

That belief is completely misplaced.

In this episode of Back on T-R-A-C-K, I talk with Jane Serra, Global Head of Marketing at memoryBlue, about how she delivered 40–70% year-over-year revenue growth and navigated three corporate acquisitions in just 12 months—while keeping an incredible 100% of her team on board.

We dive into:

• The operational reality of successfully pivoting a GTM engine from SLG to PLG.

• Moving upstream from transactional SMB sales to land high-value enterprise accounts.

• The "Slinky Detangler" approach: How to strip the vanity metrics out of your marketing strategy and lead your people with absolute heart and clarity.

You do not have to sacrifice your workplace culture to hit your quarterly revenue targets. It's time to learn how to scale your pipeline and your people simultaneously.

Most growth-stage companies don’t have a marketing team problem. They have a pipeline clarity problem.

They confuse motion with progress—pouring thousands into outdated lead-gen metrics while real buyers quietly educate themselves in private Slack communities, dark social circles, and AI-driven search.

In this episode of Back on T-R-A-C-K, I’m joined by Scott Wasserman, Fractional CMO and founder of Wasserman Revenue Advisors, to unpack how to realign your GTM strategy with how modern buyers actually research, evaluate, and make decisions today.

We dive into:

• Moving away from failing MQL models toward precision, signal-based demand generation.
• Generative Engine Optimization (GEO)—how to ensure your brand shows up when buyers ask ChatGPT or Perplexity for solutions.
• The operational reality of scaling from activity tracking to true revenue accountability.

Stop filling up dashboards with vanity metrics. It’s time to build a pipeline that actually converts.

Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams.

We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in practice, and how to create systems that improve efficiency, accelerate the pipeline, and support long-term growth.

If you're looking to move beyond AI experimentation and create real business impact, this episode is for you.

Most marketing teaches businesses how to get attention. Very few teach them how to earn trust.

If you are posting daily, sending emails, and buying every shiny new MarTech tool, but still feel like you’re shouting into a void—you are trapped on the demand gen hamster wheel.

In this episode of Back on T-R-A-C-K, I sit down with Moni Oloyede, Founder of MO MarTech and former Director of Marketing Infrastructure. Moni is an elite marketing educator who helps businesses scale sustainably through the ultimate, timeless channel: Word of Mouth.

We pull back the curtain on:

• Why buying more tech won't fix a broken, confusing message.

• The anatomy of word-of-mouth: How to make your brand inherently talkable.

• Mapping your copy to the real emotional desires of your audience.

• How to "lead from behind" and influence strategy when you aren't the boss.

Stop chasing viral tricks. It’s time to build a brand that people actually want to share.

Google just changed the rules of search — and most brands aren’t ready for what comes next.

In this episode of Back on T-R-A-C-K, Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is disappearing — and what brands must do now to stay visible.

This conversation dives into:
• Why “good content” alone is no longer enough
• The rise of Search Visibility Optimization (SVO)
• How AI is changing discovery, trust, and buyer behavior
• Why positioning and consistent messaging matter more than ever
• The growing importance of Reddit, communities, PR, and customer advocacy
• Why AI should improve quality — not just increase output

If your brand relies on search traffic, content marketing, or demand generation, this episode is a wake-up call for the AI era.

Pipeline isn’t just a number — it’s a perception problem.

In this episode of Back on T-R-A-C-K, Kris Anderson breaks down why sales and marketing teams often struggle to align around the pipeline, even when everyone is chasing the same revenue goals.

We explore the shift from volume-based lead generation to quality-driven engagement, why attribution alone can’t explain pipeline impact, and how brand, demand, sales, and customer teams all contribute to growth in ways that traditional reporting often misses.

Kris also shares practical insight on:

• Defining pipeline in a way the entire GTM team understands
• Why “more leads” doesn’t always mean better outcomes
• How OKRs can unify sales and marketing teams
• The importance of quality engagement over vanity metrics
• Why brand awareness matters long before buyers enter the market

If your teams feel disconnected, your pipeline feels unclear, or your marketing efforts aren’t translating into trust internally, this conversation will change how you think about growth.