About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide.

A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked.

In this episode, Jennie and Patrick Van der Burght discuss:

• The seven universal principles of persuasion derived from Cialdini’s research
• The distinction between genuine reciprocity and gated lead magnets as rewards
• The roles of liking and unity in building rapport and a sense of shared identity
• The use of social proof and authority to enhance credibility and influence
• The impact of consistency and scarcity on ethical decision-making and behavior

Key Takeaways:

• Ethical persuasion is not about clever wording; it is about aligning your message with how people naturally make decisions.
• Clarity reduces friction. When buyers clearly understand what happens next, they feel safer saying yes.
• Trust is built not through volume or urgency but through consistency, credibility, and honesty over time.
• Authority works best when it is demonstrated rather than declared, especially in relationship-based sales models like direct selling.
• When persuasion principles are applied with integrity, decisions feel easier, faster, and more empowering for everyone involved.

“Information is not really power. Application skill is power, and I would argue that you need confidence to go along with it.” — Patrick Van der Burght

Connect with Patrick Van der Burght:

LinkedIn: linkedin.com/in/patrick-van-der-burght

Facebook: https://www.facebook.com/patrick.burght/

CONNECT WITH JENNIE:

Facebook: https://www.facebook.com/badassdirectsalesmastery

Instagram: https://www.instagram.com/badassdirectsalesmastery/

Website: https://badassdirectsalesmastery.com/

Show: https://badassdirectsalesmastery.com/blog/

YouTube: COMING SOON!

LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/

Email: jennie@badassdirectsalesmastery.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide.

A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked.

In this episode, Jennie and Patrick Van der Burght discuss:

• Why persuasion is not manipulation—and how ethical influence creates lasting behavior change
• The science of decision-making through Daniel Kahneman’s System One and System Two thinking
• Why selling feels harder today as attention spans continue to shrink
• How logical arguments often fail to move people toward action
• Why Dr. Cialdini’s principles of persuasion act as decision triggers rather than sales tactics

Key Takeaways:

• Persuasion isn’t about pushing—it’s about prompting. The most powerful influence happens when people feel, “I chose this,” not “I was sold this.”
• Your brain’s autopilot (System One) makes most decisions. If your message is 100% logic and data, it’s speaking to the 5% that decides the least.
• Attention is today’s scarcest resource. In a world of pings, pop-ups, and endless scroll, there’s rarely enough focus left to run deep, analytical thinking.
• When sales conversations rely only on rational explanations, they often create indecision rather than clarity.
• Ethical persuasion activates the right mental shortcuts so people can decide faster, with confidence, and without regret.

“I would argue that a lot of those no's aren't actually no's. They're indecision.” — Patrick Van der Burght

Connect with Patrick Van der Burght:

LinkedIn: linkedin.com/in/patrick-van-der-burght

Facebook: https://www.facebook.com/patrick.burght/

CONNECT WITH JENNIE:

Facebook: https://www.facebook.com/badassdirectsalesmastery

Instagram: https://www.instagram.com/badassdirectsalesmastery/

Website: https://badassdirectsalesmastery.com/

Show: https://badassdirectsalesmastery.com/blog/

YouTube: COMING SOON!

LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/

Email: jennie@badassdirectsalesmastery.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Lynn Whitbeck: Lynn Whitbeck is the Queen of Joyful Sales. Business Owners hire Lynn to ignite winning sales because most fail to create consistent, repeatable, and scalable growth. Lynn is the Founder and CEO of Petite2Queen, an Amazon Best-Selling Author, Speaker, and Host of Claim Your Career Crown and the Get More Clients shows. She loves visiting National Parks, cooking, and playing Pokémon Go.

In this episode, Jennie and Lynn discuss:

• How deeply understanding your ideal client’s story reduces resistance
• How a simple, repeatable interview process reveals how buyers really decide
• Why treating sales as service makes conversations easier
• How direct sellers can stop chasing and start attracting aligned buyers
• Why ethical, buyer-focused sales build long-term relationships

Key Takeaways:

• Salespeople don’t have to feel uncomfortable when the focus shifts from persuasion to service.
• Buyers don’t want to be pushed; they want to be understood, guided, and respected throughout the process.
• Listening to your clients’ real stories and emotions lets you meet them where they are before you ever ask for a decision.
• When sellers listen more than they talk, trust grows—and trust shortens the sales cycle.
• Selling with integrity isn’t slower or less profitable; it’s more sustainable and far more fulfilling.

"Knowledge is only good when you apply it. We learn by doing." — Lynn Whitbeck

Free Gift: Get your FREE copy of Lynn’s book, Get More Clients: https://dl.bookfunnel.com/yfr2u4ivvo

Connect with Lynn Whitbeck:

Facebook: https://www.facebook.com/petite2queen/

LinkedIn: https://www.linkedin.com/in/lynnwhitbeck

Instagram: https://www.instagram.com/petite2queen/

CONNECT WITH JENNIE:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he’s helping entrepreneurs stop chasing cold leads and start building real relationships that convert.

What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.

He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he’s spotlighting entrepreneurs who are marketing the right way — with purpose and heart.

In this episode, Jennie and Billy discuss:

• Billy’s origin story and community-based marketing
• The warm marketing framework for relationship-first growth
• Referrals versus paid advertising and common marketing mistakes
• The Live Local Marketing ecosystem of supports and resources

Key Takeaways:

• Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.
• Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.
• Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.
• Warm marketing is learnable and repeatable. Billy’s warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling.

"If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." — Billy Sammons

Free Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/

Connect with Billy Sammons:

LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/

CONNECT WITH JENNIE:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

In this episode, Jennie discusses:

• What “Being Busy” really is.
• Empower your family to help you around the house.
• You don’t have to do everything so it’s done “the right way.”
• I’m too busy = I choose not to prioritize……….

Key Takeaways:

• We are all busy. Busy is an excuse, busy is fear. Fear of failure and fear of success.
• We make time for what truly matters to us.
• Nothing would stop you if you were truly doing it to achieve your why.
• Schedule time to work on your business not just in your business.

CONNECT WITH JENNIE:

Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com

Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

About Jill Katzenberg: Jill Katzenberg is a gratitude consultant who believes success in network marketing begins with genuine connection. She guides entrepreneurs to use gratitude as their greatest tool, transforming simple acts of kindness into stronger relationships, bigger opportunities, and lasting impact. For Jill, gratitude isn't just a practice; it's a movement.

In this episode, Jennie Bellinger and Jill Katzenberg discuss:

• How gratitude became Jill’s most powerful business-building tool.
• The difference between appreciation marketing and traditional outreach.
• Why printed and digital cards create deeper client and team connections.
• How direct sellers can stand out in a saturated market through relationship-building.
• Real-life stories of how small acts of kindness created massive emotional impact.

Key Takeaways:

• Gratitude is a business multiplier — the smallest heartfelt gesture can create loyalty that marketing alone can’t buy.
• Standing out doesn’t require louder promotions; it requires a deeper connection, especially in industries overflowing with competition.
• Printed cards still matter. In a world drowning in digital noise, something tangible feels personal, rare, and meaningful.
• Consistent appreciation builds trust, and trust builds teams. It strengthens customer relationships and empowers your downline.
• At its core, appreciation marketing is about recognizing people, seeing them, and reminding them they matter — and that changes everything.

"Let's be honest, most people don't need or want a second job. If they're going to do something to earn extra dollars, then they want to have fun doing it." — Jill Katzenberg

Connect with Jill Katzenberg:

LinkedIn: https://www.linkedin.com/in/5stardiva/

Facebook: https://www.facebook.com/jillkatzenberg

Connect with Jennie:

Website: https://badassdirectsalesmastery.com/

Email: jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://www.instagram.com/thedirectsalesdomme/

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery

LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582

Show Notes by Podcastologist: Angelica Rayco

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

About Jenn Lopez and Bryan Scott:

Jenn Lopez and Bryan Scott are the powerhouse duo redefining direct sales through Bomb Party, the surprise jewelry reveal company blending fun, sparkle, and entrepreneurship.

Jenn, a former travel nurse, discovered Bomb Party during the pandemic and went from hesitant beginner to top 25 seller in just a few months. What started as a side hobby from her South Dakota nursing apartment has since turned into a full-fledged career leading one of the fastest-growing teams in the company, the Fiesta Fam.

Bryan, once a banker and food truck owner, joined the adventure after seeing Jenn’s TikTok lives. He quickly found his rhythm in a female-dominated space—bringing humor, warmth, and a fearless attitude to every reveal. Together, they’re proving that community, connection, and courage are the secret ingredients to thriving in the world of direct sales.

In this episode, Jennie Bellinger, Jenn Lopez, and Bryan Scott discuss:

• How Bomb Party combines fun, surprise, and entrepreneurship through live jewelry reveals.
• Jenn’s journey from hesitant nurse to confident top seller and team leader.
• Bryan’s unexpected leap into a “women’s world” and how he carved his niche.
• The role of TikTok and social media growth strategies for modern direct sellers.
• How mentorship, leadership, and teamwork create sustainable business momentum.
  

Key Takeaways:

• Every rep has two start dates: the day they buy their kit, and the moment they finally believe they can do it.
• Success often begins with hesitation—Jenn’s story proves that courage grows through small, consistent action.
• TikTok may be unpredictable, but when paired with authenticity and community, it becomes a powerful sales engine.
• Leadership is more than motivation; it’s equipping others with the confidence and tools to succeed on their own.
• Authenticity outshines polish. People connect with the human behind the hustle, not the highlight reel.
  

"I'm a firm believer in being coachable. And so I've been as hard as it is with our relationship, me and Jenn, I've been able to be a very coachable, and she's been really guiding my footsteps." — Bryan Scott

"Everybody joins for their own reason... Some people just want an extra 500 or $1,000 a month, and that's their why, right, to supplement their income. Some people want to replace it as their full-time job... Whatever their why is, I want to be there to support them and their why and help them be able to grow their business." — Jenn Lopez

Connect with Jenn Lopez and Bryan Scott:

TikTok: https://www.tiktok.com/@BPFizzyFiesta

YouTube: https://www.youtube.com/@Jennlopezfiesta

Connect with Jennie:

Website: https://badassdirectsalesmastery.com/

Email: jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://www.instagram.com/thedirectsalesdomme/

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery

LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.