This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle.

You’ll hear a blunt take on:
Why companies are hunting for all-in-one marketers and why that role fails in practice;
How AI is being used as a headcount shortcut, not a strategy;
Which marketing roles are still in demand and which ones are quietly disappearing;
The mistakes candidates make with CVs, LinkedIn profiles, and interviews;
Why “visibility” isn’t optional if you want to be hired;
The real risk behind 12–18 month job hopping;
When it makes sense to move marketing teams to the US and when it backfires.

If you’re a CMO, VP Marketing, or senior marketer navigating hiring freezes, unrealistic job specs, or career fatigue, this conversation will sound uncomfortably familiar.

Watch the full episode to hear what hiring managers are actually looking for and what most candidates still get wrong.

If you think influencer marketing is only for B2C brands, think again.

If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand.

In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more than $1.1M in pipeline??????

Jess breaks down how she built the entire program, but also what she would never do again, how to avoid the rookie mistakes, and why B2B brands should rethink “vampire months” like July and August.

If you’ve been skeptical about influencer marketing in B2B, this conversation will hopefully change how you how you budget for 2026.

Thanks, Jess!

Everyone’s talking about “AI for marketing,” but few can show how it really drives revenue.

In this session, Danit Ben Simon (Head of Demand Gen at Vendict) joins Billy to break down how she uses AI to actually build pipeline.

From creating full-funnel campaigns with HeyGen avatars and Clay automations, to using real buying signals instead of overpriced intent data, Danit shows what AI can look like when you use it for more than (bad) content creation.

You’ll hear:
How AI helps small teams run like full GTM engines,
Why “signals” beat “intent” every time,
How to use video, personalization, and data enrichment to double demo bookings,
Why outbound isn’t dead and how to make it work.

We don't know a single marketer who isn't feeling overwhelmed with all the new AI tools out there, so if you're in the same boat, this one is for you.