📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Specifically, he focused on patient relationships, a strong team and growing on his own terms.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Truly, does building a bigger plastic surgery practice actually mean building a better business?

Clearly, that is not necessarily the case.

For instance, many surgeons assume growth requires a larger office, more employees, heavier advertising and more moving parts. However, a smaller and more intentional practice can give you greater control over your business and your personal life.

In fact, choosing a different path to growth was the main focus of my discussion with Dr. Justin Cohen, a facial plastic surgeon in McLean, Virginia, on this week's "Beauty and the Biz" podcast.

Previously, Cohen served as an Air Force surgeon, completed a facial plastic surgery fellowship and worked in a group practice. Eventually, he branched out to launch his own independent practice. Furthermore, he made unconventional decisions about how he wanted his business to expand.

Specifically, this episode explores several key strategies:

• First, why he resisted expanding too quickly.

• Second, how a small team can deliver a highly personalized patient experience.

• Third, why keeping overhead manageable matters more than maintaining outward appearances.

• Fourth, how his wife contributes to the business while maintaining her own career.

• Finally, why staff satisfaction and patient relationships drive long-term success.

Above all, I appreciated his willingness to question whether bigger is always better. After all, higher revenue does not automatically yield higher profit. Similarly, rapid expansion does not necessarily guarantee more personal freedom or peace of mind.

Consequently, Listen to How Dr. Cohen Is Building His Practice Differently.

P.S. Additionally, if you are considering expanding your practice, hiring more staff or investing in a larger facility, let us talk. Specifically, the Practice Performance Audit will help you evaluate your true goals and determine how to reach them.

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Cohen's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Learn how Dr. Nicholas Karter built his cosmetic practice without an existing patient pipeline.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

Indeed, joining an established medical group often sounds like a shortcut to a full cosmetic schedule.

However, what happens when that group has no cosmetic patients to send you?

In fact, that exact scenario was the starting point for Dr. Nicholas Karter.

Specifically, this Connecticut facial plastic surgeon joined an ear, nose and throat group after completing his fellowship.

Although he enjoyed group financial security, he still had to build cosmetic demand himself.

Remarkably, he achieved his goal of becoming 100% Cosmetic in Only 3 Years.

First, he rebuilt an outdated website to attract digital traffic.

Next, he personally introduced himself to local med spa owners.

Gradually, he protected more of his weekly schedule for facial plastic surgery.

In turn, one dedicated day became two full days.

Then, two days expanded into three days.

Ultimately, he dropped general ENT work, followed by insurance and reconstructive care.

In addition, during our "Beauty and the Biz" podcast conversation, we discuss key takeaways:

• First, learn how he built a cosmetic practice inside an ENT group.

• Second, discover why a separate location and separate branding still did not solve the underlying fit.

• Third, explore what he learned from a business CEO before going solo.

• Finally, understand why his new practice grew faster than he anticipated.

Currently, he wonders whether he should have left the group sooner.

However, he recognizes that he may not have been ready to run the business back then.

Indeed, if your current setup feels comfortable but keeps pulling you away from the practice you want, his experience will give you plenty to think about.

P.S. Furthermore, is your practice growing in the direction you actually want?

Therefore, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first:

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Karter's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley

📕 Get Catherine's new book: Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
⬇️

➡️ Dr. Kaplan tracked what happened after he took over a San Francisco practice.

Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.

To begin with, if a retiring plastic surgeon offered to sell you their practice, what would you actually be buying? Specifically, Dr. Jonathan Kaplan faced that exact question. Moreover, this board-certified plastic surgeon moved from Baton Rouge to San Francisco to purchase a clinic.

Initially, the practice featured an established location, injectable patients and an accredited operating room. Subsequently, they settled on a selling price of $191,000. However, Dr. Kaplan did not assume the retiring surgeon's patients would become his patients.

Then, five years later, he checked the numbers. Surprisingly, only 6.8% of the previous surgeon's patients had returned to see him at least once. Nevertheless, Dr. Kaplan calculated a 312% return on his investment. Ultimately, the "Would You Buy a Retiring Surgeon's Practice?" episode reveals exactly why the deal worked.

Indeed, the lesson is in the details:

• First, the operating room was an asset he could use immediately.

• Additionally, he could collect facility fees along with his professional fees.

• Finally, the seller priced the practice around its nonsurgical revenue without assuming the surgical patients would transfer.

Furthermore, Kaplan explains what he would question if a surgeon were buying a practice today. Particularly, he would scrutinize one priced largely on goodwill.

Unquestionably, buying a practice is one way to grow faster. Consequently, knowing the real assets and returning patient metrics is very useful. Therefore, this knowledge helps whether you are buying, selling or building your own clinic.

P.S. Incidentally, are you thinking about buying a practice or adding a new profit center? Also, my new book, "Beauty and the Biz Practice Growth Playbook," helps you assess your current services. Additionally, it helps you consider new revenue opportunities.

Finally, you can get your copy here.

Resources for Plastic Surgeons:

📕 Get the Beauty and the Biz Practice Growth Playbook: https://bit.ly/4cZNSuD
📊 Schedule a Practice Performance Audit: https://bit.ly/4dC2znZ
🎧 Listen to more Beauty and the Biz episodes: https://bit.ly/4aqQ2Su
🌐 Visit Catherine Maley: https://bit.ly/4eFlLR6

Enjoy,
Catherine Maley, MBA
Author, Consultant and Host of "Beauty and the Biz"

🔄 LET'S CONNECT:
📸 Instagram: https://bit.ly/4aVlqZn
🤝 LinkedIn: https://bit.ly/4anhDny

Visit Dr. Kaplan's Website

#BeautyAndTheBiz #PlasticSurgeryPodcast #PlasticSurgeryMarketing #AestheticPracticeMarketing #CosmeticPracticeGrowth #CatherineMaley