Episodes

  • How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350)

    How Smart Practices Grow During Uncertain Times — Catherine Maley, MBA (Ep. 350)
    Feb 20 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, with nearly 30 years in helping cosmetic surgeons and their staff, explains how smart practices grow during uncertain times. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Smart Practices Grow During Uncertain Times Currently, something subtle is happening in aesthetic practices. Specifically, it isn't dramatic. Instead, it is quieter than that. Increasingly, consultations are taking longer. Meanwhile, patients are asking more questions. Consequently, decisions are slowing down. Similarly, negotiations are becoming sharper. Even so, affluent patients — those who clearly have the money — are hesitating. Importantly, this hesitation isn't about affordability. Rather, uncertainty delays commitment. Unfortunately, this is where many practices make a mistake. Typically, when they sense hesitation, they tighten operations. For example, they cut marketing. Additionally, they freeze hiring. Likewise, they reduce training. Eventually, they negotiate fees. As a result, profit margins erode. In reality, expense cutting doesn't create growth. Instead, it usually slows decline.
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    14 mins
  • Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)

    Built a Multi-Location Practice Without Losing Control — Johnny Franco, MD (Ep. 349)
    Feb 13 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Johnny Franco, MD, talks about how he built a multi-location cosmetic surgery practice without losing control. Hello and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Built a Multi-Location Practice Without Losing Control Specifically, "Built a Multi-Location Practice Without Losing Control" podcast explains how practices grow without losing stability or profitability. Importantly, in this "Beauty and the Biz" episode, Dr. Johnny Franco shares how early infrastructure helped him scale safely. Additionally, he is a board-certified plastic surgeon in Austin, Texas. Moreover, he founded Austin Plastic Surgeon. Furthermore, he serves as clinical faculty at UT Dell Medical School. Indeed, this conversation focuses on real-world growth strategy rather than theory. Specifically, Dr. Franco discusses what happens inside expanding practices. Likewise, he explains how leadership decisions affect long-term control.
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    1 hr and 1 min
  • e Long Game Most Surgeons Don't Play — Gregory D. Lewen, MD (Ep. 348)

    e Long Game Most Surgeons Don't Play — Gregory D. Lewen, MD (Ep. 348)
    Feb 6 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Gregory D. Lewen, MD, played the long game most surgeons don't play to organically transition from reconstruction to cosmetic surgery. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Long Game Most Surgeons Don't Play Overall, the quiet decisions that lead to real leverage over time. Typically, most surgeons don't wake up and suddenly decide to go solo. Instead, the shift usually happens gradually. Often, it follows years of watching how different systems actually work. In this week's "Beauty and the Biz" episode, I spoke with Dr. Gregory Lewen. Specifically, he is a board-certified oculoplastic surgeon in Aventura, Florida. Notably, he followed a deliberate path into private practice.
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    38 mins
  • Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)

    Moonlighting as a Growth Strategy — Jennifer Murdock, MD (Ep. 347)
    Jan 30 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Jennifer Murdock, MD, shares her cosmetic surgery growth strategy which involved moonlighting for other practices. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Moonlighting as a Growth Strategy Why this surgeon learned how to build before momentum kicked in First, the "Moonlighting as a growth strategy" podcast explores what it really takes to build a sustainable aesthetic practice before momentum arrives. In this episode of "Beauty and the Biz," I sit down with Dr. Jennifer Murdock. As a board-certified facial plastic surgeon in Miami, she chose a deliberate and patient approach to growth. Notably, Dr. Murdock openly shares a reality many young surgeons experience but rarely discuss. Early in her career, she moonlighted at other practices. At the same time, this approach allowed her to maintain financial stability. Meanwhile, she slowly built her own reputation. Additionally, she developed a referral base and patient trust in one of the most competitive aesthetic markets in the country. Rather than a fallback, moonlighting became a strategic growth strategy.
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    50 mins
  • What Changes When You Stop Doing Everything — Philip Solomon, MD, FRCS (Ep. 346)

    What Changes When You Stop Doing Everything — Philip Solomon, MD, FRCS (Ep. 346)
    Jan 23 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Philip Solomon, MD, FCRS, shares insights from his experience on what changes when you stop doing everything as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What Changes When You Stop Doing Everything Today, the "Beauty and the Biz" podcast features Dr. Philip Solomon. Specifically, he is a facial plastic surgeon in Toronto with more than 25 years in practice. Additionally, he is the founder of the Solomon Nasal & Facial Plastic Surgery Center. Over time, Dr. Solomon has worked in academic medicine. Likewise, he has held hospital leadership roles. Further, he has owned and operated a private practice. Eventually, he made a deliberate shift to a fully aesthetic-focused model. As a result, that long-view perspective makes this episode of "Beauty and the Biz" especially valuable. In this episode, we talk candidly about the business realities surgeons face as their practices mature. More importantly, we focus on what happens when growth increases complexity instead of leverage.
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    51 mins
  • 1.5 Years Booked Out…How? — Anthony Youn, MD (Ep. 345)

    1.5 Years Booked Out…How? — Anthony Youn, MD (Ep. 345)
    Jan 14 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Anthony Youn, MD, shares how he's been able to maintain being 1.5 years booked out even after his partner left his practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. 1.5 Years Booked Out...How? Why "bigger" isn't always better in private practice Today's "Beauty and the Biz" podcast features Dr. Anthony Youn, a board-certified plastic surgeon, best-selling author, and nationally recognized expert on aging and longevity. For more than 20 years, Dr. Youn has built a successful private practice. However, his story stands out not because of rapid expansion, but because of restraint. In this episode of "Beauty and the Biz," we talk candidly about how to build a profitable, ethical, and sustainable practice and how he remained being 1.5 years booked out, even after his partner left his practice.
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    53 mins
  • The Real Cost of "Playing It Safe" in Private Practice — Ramsen Azizi, MD (Ep. 344)

    The Real Cost of "Playing It Safe" in Private Practice — Ramsen Azizi, MD (Ep. 344)
    Jan 9 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Ramsen Azizi, MD, of Chicago, Illinois, explains the real cost of "playing it safe" in a private cosmetic surgery practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. The Real Cost of "Playing It Safe" in Private Practice Lessons from building a practice with no safety net In "The Real Cost of 'Playing It Safe' in Private Practice" podcast, I sit down with Dr. Ramsen Azizi. Specifically, he is a board-certified plastic surgeon and the founder of RAM Plastic Surgery in Chicago. Before entering medicine, Dr. Azizi spent more than two decades as a professional music producer. As a result, that creative and independent background shaped how he approached private practice. From the beginning, it influenced how he made decisions and assessed risk. As a result, this episode explores a side of private practice growth most surgeons are not prepared for. More importantly, it focuses on the real trade-offs between safety and autonomy.
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    1 hr and 13 mins
  • How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)

    How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)
    Jan 2 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Frederick Weniger, MD, explains how he, for one, as a surgeon, thinks differently about growth in his Hilton Head cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How One Surgeon Thinks Differently About Growth Today, the "Beauty and the Biz" podcast features Dr. Weniger. Notably, he is a board-certified plastic surgeon with an MBA. Currently, he practices in Hilton Head, South Carolina. Instead of chasing trends, Dr. Weniger approaches growth differently. Rather than reacting to industry noise, he focuses on long-term thinking. More importantly, he emphasizes deliberate and measured decision-making. Additionally, he challenges assumptions that often go unquestioned. Specifically, he examines choices many surgeons never slow down enough to consider.
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    48 mins