In this episode of the Bee Formless™ Flow Driven VC Podcast, I welcomed back Ariyeh Ginsberg for Part 2 of our conversation, following a moment in Part 1 where he had to abruptly leave to take shelter as rockets were being heard near Tel Aviv.

We continued to chat about what it really means to accept that we are not in control, not as a weakness, instead as a release. So much of the pressure we carry comes from trying to predict, protect and manage outcomes that are never guaranteed and yet, when you let go of that, you create space to actually think, respond and move with more clarity.

What stood out was how simply Ariyeh sees the world. From observing whether a business is truly creating value, to recognising that often the most powerful insights are right in front of us. Not everything needs to be overcomplicated, sometimes it is as clear as asking: does this make sense, does it serve people, is it real?

We also went deeper into safety and how people behave differently when they feel safe, whether that is in a country, a team or a business. When safety is present, people contribute, create and move forward. When it is not, they protect, withdraw and hold back and leadership plays a direct role in shaping that environment.

There was also a powerful reflection on treating your business like family, in a way that brings honesty, responsibility and care into how decisions are made. Founders who overstate, overpromise or avoid truth create fragility, those who lead with clarity and transparency create antifragility, resulting in strength.

It all came back to something simple; you are not flying the plane, so how do you want to experience the journey?

The Shape Shift in motion

At the heart of this conversation was a shift from control and complexity, to simplicity, safety and intentional experience.

This is how that shift unfolded through the Bee Formless™ methodology:

LEARN (Letting go)
✨ We do not control outcomes, only how we respond
✨ Fear often comes from what we imagine, not what is real
✨ People behave differently depending on how safe they feel

UNLEARN (Reimagine, create & reshape)
✨ Unlearn the need to control every outcome
✨ Reimagine leadership as creating safety, not pressure
✨ Reshape complexity by returning to what is simple and true

RELEARN (Test & implement)
✨ Observe what is actually happening, not what you assume
✨ Treat your business with the same honesty as family
✨ Move when aligned, pause when you are not

ACTIVE RECOVERY (Reflect & reset)
✨ Where are you trying to control what you cannot?
✨ What would change if you simplified your thinking?
✨ How are you creating safety for others through your leadership?

About Ariyeh Ginsberg
VP Global of Strategic and Financial Investments at Tatum Goodman & Associates.

Where to find more
🔗 https://www.linkedin.com/in/ariyeh-ginsberg-67b16611/
🌐 https://www.linkedin.com/company/tatum-goodman-associates/

💭 If you are not in control of the outcome, what can you control in this moment?

If something is shifting for you in direction, culture, leadership or growth, begin your Strategic Shape Shift.
Book here: https://calendly.com/beeformless/strategicshapeshiftdiagnostic

#antifragile #presence #venturecapital #founderjourney #beeformless #flowdrivenvc #insideoutleadership #strategicshapeshift

In this episode of the Bee Formless™ Flow Driven VC Podcast, I started to chat with Ariyeh Ginsberg to explore life, leadership, business and investing from the inside out.

Ariyeh joined me from Israel, near Tel Aviv, while rockets were actively being heard in the distance. What stayed with me immediately was his reflection on presence. Even in the middle of war, people were still going to parks, still moving, still choosing life in the only moment they could actually control. And then, part way through our conversation, Ariyeh had to leave for a bomb shelter. That moment brought the whole episode into the very moment. We can talk about presence, becoming antifragile and control, and yet sometimes life asks us to live it in real time.

For me, this was about what it truly means to stay present when the world is uncertain, and how leadership begins with the way we relate to ourselves. Ariyeh spoke about meditation not as something complicated or performative, instead as a way to give yourself a break in time and space. A walk, breath, thought, anything that brings you calm. This very moment is where you stop projecting fear into the future and come back to what is here.

We also spoke about rejection, self-awareness, safe communication and the importance of not forcing yourself into someone else’s version of success. His analogy of the mouse and the ant - a mouse is best as a mouse, an ant is best as an ant. So much energy is wasted trying to become what we are not, instead of being true to ones soul.

The Shape Shift in motion

At the heart of this conversation was a shift from fear, control and future-casting, to presence, self-awareness and the courage to meet life as it is.

This is how that shift unfolded through the Bee Formless™ methodology:

LEARN (Letting go)
✨ We cannot control what happens next, only how present we are in this moment.
✨ Trying to become someone else wastes the energy we need to become ourselves.
✨ Stress narrows the mind, while presence creates space for new ideas to come through.

UNLEARN (Reimagine, create & reshape)
✨ Unlearn the idea that meditation has to look a certain way to be powerful.
✨ Reimagine rejection as redirection, not proof that you are not enough.
✨ Reshape leadership through safer communication, where truth can be spoken without shame.

RELEARN (Test & implement)
✨ Build small practices that bring you back into your body and the present moment.
✨ Reflect on what you achieved this week, not only what is still missing.
✨ Create relationships and teams where people can be honest about what helps them perform at their best.

ACTIVE RECOVERY (Reflect & reset)
✨ Where are you living too far in the future instead of returning to what is here now?
✨ What rejection might actually be protecting you from something misaligned?
✨ What would shift if presence became your first leadership practice?

About Ariyeh Ginsberg
Founder & VP Global of Strategic and Financial Investments at Tatum Goodman & Associates.

Where to find more
🔗 https://www.linkedin.com/in/ariyeh-ginsberg-67b16611/

💭 Where are you being asked to come back to the only moment you can actually lead from?

If something is shifting for you in direction, culture, leadership or growth, begin your Strategic Shape Shift Diagnostic:

https://calendly.com/beeformless/strategicshapeshiftdiagnostic

#presence #antifragile #venturecapital #founderjourney #beeformless #flowdrivenvc #insideoutleadership

In this episode of the Bee Formless™ Flow Driven CEO Podcast, I chatted with Grégoire de Hemptinne to explore life, leadership and business from the inside out, and this conversation brought a powerful reminder that real impact is built slowly, not instantly.

Grégoire is the Co-founder & CEO of Shayp, an AI-powered water efficiency company helping large buildings detect leaks, reduce waste and rethink how we use one of the most critical resources on the planet. What stood out for me wasn’t just the technology, it was the mindset behind it.

We spoke about what it actually takes to build an impact-led business in a world where water has historically been undervalued - I will never think about water the same way... From saving their first billion litres to now tracking over 30 billion litres saved, and working towards 100 billion by 2030, this is a story of patience, perseverance and long-term strategic thinking.

What became clear is that building something meaningful is rarely linear. It is shaped through constant iteration, market resistance, unexpected pivots and moments of doubt. Grégoire shared how the journey has been less about building a perfect product, and more about building an interconnected ecosystem where customers, partners and communities all play a key role.

We also explored the intersection of AI, infrastructure and climate, and how Shayp is now working with data centres, cities and public institutions to not only reduce water waste, and reconnect large organisations with the communities and resources they depend on for a thriving future.

The Shape Shift in motion

At the heart of this conversation was a shift from short-term thinking to long-term impact, and from building products to building ecosystems.

This is how that shift unfolded through the Bee Formless™ methodology:

LEARN (Letting go)
✨ Impact does not happen overnight, it compounds over time
✨ Building a great product alone is not enough
✨ Markets do not always move as fast as your ambition

UNLEARN (Reimagine, create & reshape)
✨ Unlearn the idea that scale is instant, it is earned
✨ Reimagine business as an interconnected ecosystem
✨ Reshape how you approach growth through iteration and feedback

RELEARN (Test & implement)
✨ Stay open, curious and willing to pivot
✨ Build relationships, not just products
✨ Take one step forward each day rather than chasing the end goal

ACTIVE RECOVERY (Reflect & reset)
✨ Are you trying to move too fast instead of building sustainably?
✨ Where do you need to zoom out and see the bigger picture?
✨ What small step can you take today that builds long-term impact?

About Grégoire de Hemptinne
Grégoire de Hemptinne is Co-founder & CEO of Shayp, an AI-powered water efficiency company helping organisations reduce waste and build more resilient systems.

Where to find more
🌐 https://shayp.com

💭 Where in your life, leadership or business are you being asked to play the long game?

If something is shifting for you in direction, culture, leadership or growth, begin your Strategic Shape Shift.
Start with a Strategic Shape Shift Diagnostic: https://calendly.com/beeformless/strategicshapeshiftdiagnostic

#impactbusiness #ai #sustainability #shayp #climatetech #beeformless #flowdrivenceo #founderjourney #insideoutleadership #soulfulhighflowconsciousleadership #nonlinear #shapeshift