Before Cvent, There Was a Typewriter: Jill Rasco on The Wild Origins of Event Tech
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Before Cvent, There Was a Typewriter: Jill Rasco on The Wild Origins of Event Tech
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What do mimeograph machines, floppy disks, and early HTML have to do with modern event registration? Everything. In this episode of Barefoot Business, Liz and Jill Rasco of Attendee Management trace the evolution of event tech from literal cut-and-paste newspapers to today’s complex, integrated registration ecosystems. They unpack why registration strategy should start with the end in mind, how early decisions shape everything from reporting to attendee experience, and why the real value isn’t the platform, it’s the people who know how to use it. Plus, a few unforgettable onsite horror stories that prove why experience still beats software every time.
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