In this episode of Behind The Bargains, we break down real-world strategies for building and scaling a business in the appliance space to help EJ’s Appliance Repair ... and SALES! out. From marketing that actually works to lessons learned from running a repair website, we cover tools and tactics that small business owners can use right now. #appliances #podcasts #appliancepodcast #BehindTheBargains00:00–01:12 : Introduction01:13–11:33 : Marketing Strategies11:34–17:40 : EJ’s Website17:41–24:08 : Insights for Smaller Businesses24:09–28:32 : Optimizing Internet Growth28:33–33:57 : Networking33:58–42:47 : Chargebacks42:48–43:18 : Closing Remarks

EJ explains his philosophy behind selling people on repair while Scott and Matt bring their experienced knowledge of the sales room floor to the table.0:00 Intro to Behind the Bargains0:12 Meet Matt & Scott: EJ’s Mentors0:38 Business Challenges After Time Off1:08 Balancing Work in vs. on the Business1:35 EJ’s First MSA Convention Experience2:56 Industry Trends: Basket Bushing Demand3:32 Struggles of Being Your Own Best Employee5:50 Training Techs for Sales Roles8:09 Understanding Customer Needs for Sales10:12 Lifestyle-Based Appliance Recommendations12:09 Transitioning Techs to Sales Mindset13:42 Repair vs. Replace for Younger Customers16:15 Cost Analysis: Repair vs. New Purchase18:16 High-End vs. Low-End Appliance Repairs19:47 Learning from Appliances Unboxed21:51 Dishwasher Cycle Preferences & Polls22:26 Personal Dishwasher Experiences23:33 Extended Warranties: Generational Divide25:55 Covid’s Impact on Appliance Quality27:24 Selling Extended Warranties29:32 Consumer-Driven Quality Issues30:39 Scratch & Dent vs. New Appliance Risks32:05 Importance of Manuals & Video Guides34:04 Protection Plans vs. Warranties35:17 Home Warranty Pain Points36:02 Upcoming Grand Opening & Google Profile36:18 Closing & Call to Subscribe

EJ, Brad, Matt, and Scott spill retail secrets in Behind the Bargains! Can a $150 dryer tank your scratch and dent store’s profits? EJ shares Week 2 at EJ’s Appliance Repair and Sales, from e-commerce wins to upselling tricks. Learn why trust and price tags matter and how to avoid low-margin pitfalls. Packed with pro tips for appliance retail success! Watch now! Like, subscribe, share your sales hack! #ScratchAndDentAppliances #ApplianceRetail #BehindTheBargainsChapters:0:00 - Intro & $150 Dryer Debate1:00 - EJ’s Store Update: Week 23:00 - Building Trust for Phone Sales9:00 - Matching Customer Needs12:00 - Salesperson Traits & Training18:00 - Crafting Perfect Price Tags29:00 - Why $150 Dryers Hurt42:00 - Laundry Demand & Upselling