Your dental practice is losing revenue to something that never shows up on a report: everyday communication. This roundtable breaks down where it leaks and how to close the gap.

In this Behind the Bite roundtable, host Kody King sits down with a panel of dental marketing, HR, branding, technology, and benefits experts to map the communication gaps that quietly drain dental practice revenue. From the front desk to treatment-plan follow-up to the way benefits get explained, the small breakdowns add up to real money.

You'll hear where revenue actually leaks and why it stays invisible, how unclear ownership and inconsistent messaging chip away at patient trust and case acceptance, where AI helps versus where it quietly hurts the human side of patient care, and how employee engagement and benefits shape both staff retention and the patient experience.

If you own or manage a practice and you're tired of losing money you can't see, this one's for you.

Timestamps

00:00 Introduction to Communication in Dental Practices

07:20 Identifying Revenue Leaks in Dental Practices

19:30 The Role of AI in Dental Communication

23:51 Marketing Strategies for Dental Practices

32:11 The Emotional Connection in Sales

33:20 Understanding Your Team for Better Service

36:00 Attracting Talent Through Effective Communication

37:08 Employee Benefits and Retention Strategies

38:11 Innovative Health Insurance Solutions

40:15 Communicating Benefits Effectively

43:05 Creating a Culture of Care

44:14 The Importance of Human Connection

50:12 Addressing Core Issues in Practices

54:11 Overcoming Scarcity Mindset

60:00 Final Thoughts and Recommendations

New episodes drop on the Behind the Premium channel. Subscribe so you don't miss the next one.

YouTube: https://www.youtube.com/@BehindThePremium

LinkedIn: https://www.linkedin.com/company/behind-the-premium

Partnership Disclosure: Behind the Bite is part of the Behind the Premium network, produced in partnership with Dental Skool, a free educational community for dental professionals. This is a promotional collaboration, not a paid sponsorship. Disclosed in accordance with FTC guidelines.

Disclaimer: The content shared on this series, part of the Behind the Premium network, is provided for general educational and informational purposes only. Discussions of employee benefits, health plans, insurance, coverage, claims, costs, and related topics are general in nature and are not financial, insurance, tax, legal, or benefits-planning advice, and should not be relied upon for any specific decision. Benefit plans, coverage options, pricing, and applicable regulations vary by individual, employer, and location, and change over time. Engaging with this content does not create a professional, advisory, broker-client, agent, or fiduciary relationship of any kind. Always consult a licensed insurance broker, benefits advisor, attorney, tax professional, or other qualified expert before making decisions about your benefits, coverage, or finances. Statements made by hosts, guests, and panelists — including any who are owners, employees, or representatives of a partner company — are their own. You are solely responsible for any decisions or actions you take based on this content. To the fullest extent permitted by law, the hosts, guests, panelists, and Behind the Premium disclaim any and all liability arising from your use of or reliance on this content. Any references to dental or medical topics are general and are not a substitute for advice from a licensed dentist or physician.

Vetting insurance carriers and benefits vendors is where employers quietly win or lose the year. Most pick on price, then find out what they actually bought at renewal.

In this Behind the Premium roundtable, veteran brokers and a benefits operator break down how to vet carriers and point solution vendors before you sign. We get into the questions that expose a bad fit, where hidden fees and network gaps hide, and who is actually accountable when a plan breaks.

It is built for employers, HR and benefits leaders, brokers, and CFOs who are tired of cycling through the same carriers and expecting a different result. You will walk away with tactics you can use right away: ask for real case studies, pressure test the ROI claims, simplify the employee experience, and move fast when a solution is not working inside ninety days.

The through line is transparency. When employers take control of their plan data and ask harder questions, the savings can be real, often in the range of 15 to 23 percent, without cutting benefits or narrowing access.

Featured voices:

Kody King, host, Behind the Premium

Ken Wosczyna, EBA One

Jon Knudson, Knudson Benefits Group (knudsonbenefits.com)

Jacob Davis, CEO, Weltrio (weltrio.com)

Timestamps:

00:00 Intro: vetting carriers and vendors

01:08 Meet the panel — Ken, Jon, and Jacob

02:39 Why renewal rates keep climbing

04:25 The biggest mistake employers make

05:15 A healthcare renaissance: real transparency

07:27 Point solutions — real value or expensive noise?

07:51 Start with a multi-year plan, not five at once

10:30 The red flag that makes a broker walk away

12:31 Quantifying savings and proving ROI

15:28 GLP-1 carve-outs and testing new trends

21:15 When a rollout backfires

27:07 Ask the questions you are scared to ask

33:47 Aligning on goals: why do you offer insurance?

38:54 The handoff problem — C-suite, HR, and the broker

45:27 Ninety days in and it is not working

48:35 The hot take: go self-managed

49:21 Wrap-up and subscribe

Subscribe for more conversations that pull back the curtain on how benefits really work. If you want to stop guessing at renewal, hit subscribe and follow along.

YouTube: https://www.youtube.com/@BehindThePremium

LinkedIn: https://www.linkedin.com/company/behind-the-premium

Can acting skills run a dental practice? Dental practice coach Micky Chorny says "YES!" The best consultants perform, connect, and listen like it's opening night.

Micky trained in acting at NYU. She spent years as a working actress in New York City, then one growth workshop changed her path. Today she runs Aligned Dental Practice, where she has coached hundreds of dental teams on leadership, communication, and the systems that make growth stick.

In this Behind the Bite interview, Kody King and Micky get into her origin story, why acting skills are undervalued in dental practice management, how to hire for potential over experience, and the daily morning huddle that closes gaps before they cost you money.

CHAPTERS

00:00 - Human connection over systems and hacks
00:28 - Meet Micky Chorny
01:16 - Origin story: acting to coaching
01:43 - Personal development epiphanies
02:23 - Moving into dental business coaching
03:17 - Building a consulting career
04:37 - Authentic leadership and communication
05:45 - Shifting from corporate to independent consulting
07:33 - Founding Aligned Dental Practice
09:14 - The limits of formal business education
11:11 - How acting sharpens leadership and engagement
14:38 - Personal development meets operational change
15:01 - Leadership, systems, and empowering people
16:11 - Presence and mental framework
17:27 - Micky's pillars: leadership, people, systems
18:22 - Making management enjoyable
19:10 - Living the brand and honoring your values
20:06 - Owner issues that need outside insight
21:11 - Outside perspective, faster growth
22:15 - Supporting trapped or thriving owners
23:34 - Building trust and managing client expectations
24:22 - Growth mindset for strong practices
27:50 - Beating industry myths with honesty and data
28:56 - Metrics, data, realistic goals
31:13 - Specialists for complex issues
32:03 - Outside perspective reveals hidden challenges
33:00 - Sneaky complexities in practice management
34:19 - Financial health: the overlooked complexity
36:30 - Knowing your limits and referring to specialists
37:30 - Communication habits that hold you back
39:30 - Repeatable processes for growth
41:47 - Active management through agreements and accountability
44:08 - Hiring potential over experience
45:02 - Continuous learning in team building
46:04 - Start with a daily morning huddle
46:55 - Closing remarks

CONNECT WITH MICKY CHORNY
LinkedIn: https://www.linkedin.com/in/micky-chorny/
Aligned Dental Practice: https://aligneddentalpractice.com/

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Partnership Disclosure: Behind the Bite is part of the Behind the Premium network, produced in partnership with Dental Skool, a free educational community for dental professionals. This is a promotional collaboration, not a paid sponsorship. Disclosed in accordance with FTC guidelines.