What happens when a Pinewood Derby car design becomes a full-scale NASCAR race wrap? In this episode of Behind the Campaign, I sit down with Laurren Darr of Zachary Tinkle Racing to break down a national collaboration with Scouting America that blended storytelling, STEM education, and brand values into one standout campaign. Laurren shares how the idea came together, how responsibilities were divided across organizations, and what it took to execute across social, broadcast, print, and live race environments. You’ll hear practical lessons on partnerships, cause-based marketing, and campaign coordination at scale.

For more about Zachary Tinkle Racing, visit their website: https://www.zacharytinkle.com/

For more about Scouting America, visit their website: https://www.scouting.org/

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Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.

Ever wondered how to brand seven unique restaurant concepts within a single historic location without causing brand fatigue? Join host Andi Robinson as she sits down with Kim Beechner and Victoria Baumle from Embark Marketing to pull back the curtain on the Creamery District campaign in San Antonio. From transforming an old milk factory into a thriving hospitality hub to navigating construction delays and launching niche brands like jazz lounges and chic coffee shops, this episode is a masterclass in integrated marketing. Discover how they balanced individual brand "vibes" with an overarching district identity through strategic SEO, social media, and authentic storytelling.

For more information on The Creamery District, visit https://www.thecreamerysatx.com/

For more information on Embark Marketing, visit https://www.embark-marketing.com/

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.

What does it really take to turn a brand collaboration into a full sensory experience? In this episode of Behind the Campaign, Andi Robinson sits down with Jack Shaw, co-founder of Laykhaus, to talk through how scent, storytelling, and shared values shaped a standout collaboration with Sonora Resort. Jack explains how Laykhaus approaches co-creation, from developing signature scents inspired by place to extending the story across visuals, postcards, and guest experiences. The conversation also explores purpose-driven marketing, environmental commitment, and why the best partnerships are built for the long term—not one-off campaigns. Subscribe, follow, and leave a review to catch more behind-the-scenes marketing stories.

Learn more about Laykhaus: https://www.laykhaus.com/

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

For more about Hijinx Marketing, visit our website.