In this episode of the Believe in Banking podcast, Gina Bleedorn and Juliet D'Ambrosio explore why a successful brand launch is only the beginning of building long-term relevance and growth. Drawing on examples from banks and credit unions across the country, they discuss how financial institutions can sustain momentum by connecting brand to culture, experiences, products, and marketing. The conversation examines how values-led brands create stronger customer relationships, differentiate in an increasingly competitive landscape, and provide a foundation for future growth. Gina and Juliet also share practical insights into the role of research and customer data in guiding brand evolution, along with real-world examples of organizations that have successfully translated their purpose into meaningful brand engagement.

This podcast is hosted by ZenCast.fm

In this episode of Believe in Banking, Gina Bleedorn and Juliet D’Ambrosio discuss why branches continue to matter as centers for growth, relationship-building, and brand presence. Armed with industry insights from the new Adrenaline and Curinos report “How De Novo Expansion Is Reshaping Retail Banking,” the conversation explores the branching boom and the impact on banks and credit unions of all sizes. Gina and Juliet share actionable advice for banking leaders as they invest in new locations, move into new markets, and rethink the role of the branch in driving growth. From de novo expansion to evolving branch archetypes, the conversation covers data and decision-making and why the banks that win won't necessarily be those with the biggest networks, but those with the clearest branch strategy.

This podcast is hosted by ZenCast.fm

In this special guest episode of the Believe in Banking podcast, Gina Bleedorn and Juliet D'Ambrosio are joined by banking industry veteran Don Mallory for a lively “Hot or Hype” conversation exploring the biggest themes emerging across this year’s banking conferences and events. From AI and the branch comeback to outside of industry inspiration and conference networking, the three banking experts discuss what’s truly leading change in financial services, and what may be getting more buzz than results. Drawing on perspectives from both the banking and partner sides of the industry, the discussion explores where institutions are making meaningful progress, where challenges remain, and why human connection continues to matter most. The episode delivers an honest, fast-moving conversation filled with practical insights, lively debate, and future-focused perspective for financial leaders.

This podcast is hosted by ZenCast.fm