In this episode of Believe. Behave. Become., we sit down with Sarah Nigro, Senior Vice President of Partnerships at BetterRx, alongside John Gochnour, to explore what it truly means to ascend together through purpose-driven partnership.

Recorded live at the Pennant Group Annual Meeting, this conversation dives into the evolving relationship between The Pennant Group and BetterRx—one built not on transactions, but on trust, shared goals, and a commitment to delivering life-changing care.

Sarah shares her deeply personal journey into post-acute care, revealing how experiencing hospice firsthand reshaped her purpose and ignited a passion for improving the end-of-life experience for patients and families. From that foundation, the discussion expands into leadership—how great leaders anchor in their “why,” lead with empathy, and empower others to grow.

Together, the group explores the future of healthcare partnerships, the role of innovation and data integration in improving outcomes, and the urgent need to educate communities about hospice care. At its core, this episode is about more than strategy—it’s about people, purpose, and building relationships that elevate care and leadership at every level.

Key Takeaways:

• Purpose Fuels Leadership
• Partnership > Vendor Relationships
• Leadership is Rooted in Empathy
• Technology Should Enable Care, Not Complicate It
• The Future Requires Connected Systems
• Great Organizations Stay Humble and Hungry

This episode explores the real journey of leadership—not as a title or achievement, but as a continuous climb. Through the lens of rapid growth and new leadership responsibility, the conversation with Jared Green unpacks what it truly means to “earn your rope” every day.

From building a strong first team to uncovering the deeper “why” that drives individuals, this discussion highlights the foundational elements that turn struggling teams into thriving ones. It challenges leaders to move beyond surface-level conversations, lean into vulnerability, and create environments where trust and authenticity can take root.

The episode also reinforces a powerful truth: sustainable leadership starts with personal discipline. Physical health, mental resilience, and intentional habits aren’t side notes—they’re essential to leading well.

At its core, this conversation is about ascent—not reaching the summit, but embracing the ongoing climb. Because the best leaders don’t arrive… they keep climbing.

Key takeaways:

• Leadership is earned daily - not given once
• Your first team is everything
• Great leaders start with "Why"
• Vulnerability drives real team growth
• You can't lead well if you're not well

In a rapidly evolving healthcare landscape, the future of home health and hospice will be defined by one thing: partnership. In this episode, we sit down with Si L. Luo, CEO of CareXM, to explore how leaders are reimagining care in the home—moving from reactive service to proactive, coordinated, and deeply human-centered experiences.

Together, we unpack how partnerships between providers and innovators like CareXM are expanding clinical capacity, transforming after-hours care, and unlocking powerful data insights that improve outcomes. From workforce challenges to the shift toward proactive patient engagement, this conversation highlights what it means to lead at the forefront of home-based care—and how the right partnerships help us all climb higher.

Key takeaways:

• The future of home-based care is built on partnership
• Leadership must shift from reactive to proactive care
• After-hours care is a hidden opportunity
• Data turns patient interactions into actionable insight
• Leadership is the ultimate differentiator